4582
Andrew Ettinger
@ettinger #4582
Marketer / Person
1432 Follower 52 Following
most of the clients we do positioning work for fit into three buckets:
1. launches — telling their story for the very first time (can be a new product or a new company)
2. found PMF — with a different story than they had been telling in the market and need to update (essentially a rebrand)
3. finding PMF — have a new vision for the company that needs an updated story (a pivot, to varying degrees)
#1 and #2 are really fun for founders — generally optimistic milestones, big press coverage, VCs tweet tweeting... life is good
#3 is the part of the story that only gets glamorized when you've made it, because it takes BALLS (male female or otherwise!) to decide that the story you raised on, and hired a team with, might not be true anymore. and then you have to take action on that!
@pushix + team have trudged through two versions of their company before arriving here. impressive team. impressive focus. impressive product.
turn your next idea into a working product, in minutes:
1. launches — telling their story for the very first time (can be a new product or a new company)
2. found PMF — with a different story than they had been telling in the market and need to update (essentially a rebrand)
3. finding PMF — have a new vision for the company that needs an updated story (a pivot, to varying degrees)
#1 and #2 are really fun for founders — generally optimistic milestones, big press coverage, VCs tweet tweeting... life is good
#3 is the part of the story that only gets glamorized when you've made it, because it takes BALLS (male female or otherwise!) to decide that the story you raised on, and hired a team with, might not be true anymore. and then you have to take action on that!
@pushix + team have trudged through two versions of their company before arriving here. impressive team. impressive focus. impressive product.
turn your next idea into a working product, in minutes:
359
Nicholas Charriere
@pushix·16:59 31/03/2025
Introducing Mocha ✨
For too long, building products was only accessible to people with high technical skills or high budgets.
Mocha changes this.
We want a future where the only thing that limits you are your ideas, and today we're launching the best website builder out there.
For too long, building products was only accessible to people with high technical skills or high budgets.
Mocha changes this.
We want a future where the only thing that limits you are your ideas, and today we're launching the best website builder out there.
Wrapping up a few fun projects and have two open slots for *positioning sprints* in the coming weeks:
Three weeks to (re)define your WHAT and WHY — pillars, promise, mission, vision, tone, descriptions, and taglines.
With the option for new landing page copy to go with.
Previous clients: @base @eigenfoundation @uniswap @cryptothegame @privy +++
DM to secure a sprint spot 🏃
Three weeks to (re)define your WHAT and WHY — pillars, promise, mission, vision, tone, descriptions, and taglines.
With the option for new landing page copy to go with.
Previous clients: @base @eigenfoundation @uniswap @cryptothegame @privy +++
DM to secure a sprint spot 🏃
what’s the highest leverage way I can send /dialectic $500 onchain?
alt: why shouldn’t I just Venmo @jackson $500 to support?
alt: why shouldn’t I just Venmo @jackson $500 to support?
for the last four months, I've been working with the @base team on the new @buildonbase site
"Everything you need to build, scale, and monetize your onchain app"
→ base.org/builders
thank you @fakepixels for trusting me on this project 🫶
"Everything you need to build, scale, and monetize your onchain app"
→ base.org/builders
thank you @fakepixels for trusting me on this project 🫶
now live: @unichain
"Designed for DeFi. Powered by Uniswap. Built to scale Ethereum."
design by @tyj
positioning & copy by wordsss.com
"Designed for DeFi. Powered by Uniswap. Built to scale Ethereum."
design by @tyj
positioning & copy by wordsss.com
new wordsss.com work: incention.io
"Storytelling technology for building modern franchises."
@spencermarell.eth & @chaserosenblatt are the right founders to fix Hollywood's most existential problem: resistance to change
the debut franchise launching on Incention is ✶ Emergence ✶ created by David S. Goyer, writer of The Dark Knight trilogy, Foundation, Blade, Call of Duty, and more...
a blockbuster-potential sci-fi franchise, designed to be collaborated on and built upon — starting today you can claim your passport, explore the world, choose your faction, and chat with Atlas
✶ emergenceuniverse.com ✶
"Storytelling technology for building modern franchises."
@spencermarell.eth & @chaserosenblatt are the right founders to fix Hollywood's most existential problem: resistance to change
the debut franchise launching on Incention is ✶ Emergence ✶ created by David S. Goyer, writer of The Dark Knight trilogy, Foundation, Blade, Call of Duty, and more...
a blockbuster-potential sci-fi franchise, designed to be collaborated on and built upon — starting today you can claim your passport, explore the world, choose your faction, and chat with Atlas
✶ emergenceuniverse.com ✶
forgot how good it feels to physically touch a product I've worked on
(wordsss.com did the positioning, verbal ID and copy for rorra.com)
"Premium water filtration, rigorously tested to significantly reduce your exposure to harmful contaminants."
I knew they were serious about making the best countertop water filter product
but I wasn't able to fully appreciate how well-crafted and thoughtfully designed it was until I touched it (note: this is replacing my Berkey)
bringing products to market for the first time is hands-down one of the best parts of this job
we are looking to take on more work in the health and wellness space this year
please reach out if you think we can help you better explain what your thing is and why it matters
(wordsss.com did the positioning, verbal ID and copy for rorra.com)
"Premium water filtration, rigorously tested to significantly reduce your exposure to harmful contaminants."
I knew they were serious about making the best countertop water filter product
but I wasn't able to fully appreciate how well-crafted and thoughtfully designed it was until I touched it (note: this is replacing my Berkey)
bringing products to market for the first time is hands-down one of the best parts of this job
we are looking to take on more work in the health and wellness space this year
please reach out if you think we can help you better explain what your thing is and why it matters
forgot to share my 95% correct overrated/underrated list on here...
listening to podcasts — overrated
starting a podcast — underrated
perfume/cologne — overrated
running — overrated
yoga — underrated
rolfing — underrated
sauna — overrated
Brooklyn — overrated
Japan — underrated
pencils — underrated
duck fat — underrated
Sydney Sweeney — overrated
white rice — underrated
packaged health — overrated
home ownership — overrated
wine bars — overrated
hockey — underrated
live music — underrated
country music — overrated
brussels sprouts — overrated
fresh fruit — underrated
sweatpants — overrated
LSD — underrated
lamps — underrated
pickleball — overrated
kickball — underrated
silence — underrated
fitness trackers — overrated
Greece — overrated
Florida — underrated
listening to podcasts — overrated
starting a podcast — underrated
perfume/cologne — overrated
running — overrated
yoga — underrated
rolfing — underrated
sauna — overrated
Brooklyn — overrated
Japan — underrated
pencils — underrated
duck fat — underrated
Sydney Sweeney — overrated
white rice — underrated
packaged health — overrated
home ownership — overrated
wine bars — overrated
hockey — underrated
live music — underrated
country music — overrated
brussels sprouts — overrated
fresh fruit — underrated
sweatpants — overrated
LSD — underrated
lamps — underrated
pickleball — overrated
kickball — underrated
silence — underrated
fitness trackers — overrated
Greece — overrated
Florida — underrated
pineapple most underrated fruit
official fruit rankings dropping soon
official fruit rankings dropping soon
need a new episode STAT
2024 wordsss.com recap: a bigger and better inaugural year than I could have dreamed of :)
launched end of January as "a storytelling studio focused on helping founders, creators, designers and inventors tell more compelling and coherent tales of their work"
really proud of all the work we did this year, but we have so much to learn.
we are doubling down on what we're good at it in the new year, looking to work on more of the same: positioning (and re-positioning), launches, rebrands, website copy, product marketing, and decks.
reach out if you think you could use our help, would love to chat/yap/spew.
and a huge thank you to everyone who was part of our year 1 journey, we are just getting started :))
launched end of January as "a storytelling studio focused on helping founders, creators, designers and inventors tell more compelling and coherent tales of their work"
really proud of all the work we did this year, but we have so much to learn.
we are doubling down on what we're good at it in the new year, looking to work on more of the same: positioning (and re-positioning), launches, rebrands, website copy, product marketing, and decks.
reach out if you think you could use our help, would love to chat/yap/spew.
and a huge thank you to everyone who was part of our year 1 journey, we are just getting started :))
new wordsss.com work: Deterrence.com 🇺🇸
"Deterrence is a defense technology company. Building faster and safer energetics production to strengthen the U.S. defense industrial base and prevent global conflict."
"Deterrence is a defense technology company. Building faster and safer energetics production to strengthen the U.S. defense industrial base and prevent global conflict."
pretty epic BTS look into our process & approach for Rorra
trying to be more known as "(of wordsss)" in 2025 🫡
https://x.com/emmettshine/status/1866138030869999748
trying to be more known as "(of wordsss)" in 2025 🫡
https://x.com/emmettshine/status/1866138030869999748
new work: rorra.com
"Premium water filtration, rigorously tested to significantly reduce your exposure to harmful contaminants."
Our tap water is contaminated. Our infrastructure is breaking down.
> 95% of US water systems exceed safe limits for carcinogens
200M+ Americans have "forever chemicals" in their water
the 2.5 gallon Rorra Countertop System is available now
"Premium water filtration, rigorously tested to significantly reduce your exposure to harmful contaminants."
Our tap water is contaminated. Our infrastructure is breaking down.
> 95% of US water systems exceed safe limits for carcinogens
200M+ Americans have "forever chemicals" in their water
the 2.5 gallon Rorra Countertop System is available now
off-the-chain off-chain idea:
bubbly bean brew
cold carbonated coffee
fizzy functional coffee seltzer
35% cold brew 50% sparkling mountain water 10% real fruit juice 5% cane sugar 100% The Stuff
sparkling & sparky
not too sweet
barely sweet
not your typical gas station bevvy
available at gas stations nationwide
bubbly bean brews bring bountiful energy
bring one bubbly bean brew everywhere you joe
bubbly bean brew
cold carbonated coffee
fizzy functional coffee seltzer
35% cold brew 50% sparkling mountain water 10% real fruit juice 5% cane sugar 100% The Stuff
sparkling & sparky
not too sweet
barely sweet
not your typical gas station bevvy
available at gas stations nationwide
bubbly bean brews bring bountiful energy
bring one bubbly bean brew everywhere you joe
he can’t keep getting away with this
106
Jackson Dahl
@jackson·19:45 18/11/2024
I'm excited to announce Dialectic, an interview podcast with the sharpest, most creative, and original people I know.
I like to spar with people on their ideas and push them deeper. Ultimately, to understand what makes them themselves.
Ep.1 w/ Jason Liu. Listen now: https://creators.spotify.com/pod/show/dialecticpod
I like to spar with people on their ideas and push them deeper. Ultimately, to understand what makes them themselves.
Ep.1 w/ Jason Liu. Listen now: https://creators.spotify.com/pod/show/dialecticpod
I just got my Basename 🤌
Basenames are ENS names supercharged by @base: low-cost (or free!), easy to use, and a powerful tool for connecting builders across the onchain economy.
Get yours today.
Basenames are ENS names supercharged by @base: low-cost (or free!), easy to use, and a powerful tool for connecting builders across the onchain economy.
Get yours today.
anyone hiring a brand designer to work on marketing assets / campaigns / graphics? know someone great coming from rocket money (personal finance app) looking for something full-time but open to contract / freelance
thinking about getting more followers on here and then posting more (in that order)
first impression of my Daylight Computer: the hype is justified!
shockingly responsive
distractions nonexistent
decent chance this becomes my primary work computer
shockingly responsive
distractions nonexistent
decent chance this becomes my primary work computer
we have one open slot next week to kick off a positioning sprint 🏃♀️
4-6 weeks to (re)define your mission, vision, promise, values, brand voice, descriptions, and taglines 🔨
and we always offer a full homepage rewrite ✨
some previous clients: @uniswap, @privy, @eigenfoundation 👾
4-6 weeks to (re)define your mission, vision, promise, values, brand voice, descriptions, and taglines 🔨
and we always offer a full homepage rewrite ✨
some previous clients: @uniswap, @privy, @eigenfoundation 👾
new wordsss.com work: @unichain by @uniswap
"Designed for DeFi. Powered by Uniswap. Informed by our experience building the world's largest decentralized trading protocol."
truly nobody better to turn my wordsss into a beautiful landing page than @tyj & much love to @chase & @dylanabruscato for trusting me on this
"Designed for DeFi. Powered by Uniswap. Informed by our experience building the world's largest decentralized trading protocol."
truly nobody better to turn my wordsss into a beautiful landing page than @tyj & much love to @chase & @dylanabruscato for trusting me on this
212722
Uniswap Labs
@uniswap·13:13 10/10/2024
Introducing @unichain — a new L2 designed for DeFi ✨
Fast blocks (250ms), cross-chain interoperability, and a decentralized validator network
Built to be the home for liquidity across chains
Fast blocks (250ms), cross-chain interoperability, and a decentralized validator network
Built to be the home for liquidity across chains
4 different founders have reached out to us this month for help with their "story" (both used that word)
we started working with 2 of them:
1. software/gaming company (100+ FTE) revamping their about/careers page to recruit top talent
2. YC-backed dev tool launching soon with a 'manifesto' written to acquire users & hire founding engineers
selling anything (be it a product or an open role) is downstream of a clear, compelling, and credible story
we started working with 2 of them:
1. software/gaming company (100+ FTE) revamping their about/careers page to recruit top talent
2. YC-backed dev tool launching soon with a 'manifesto' written to acquire users & hire founding engineers
selling anything (be it a product or an open role) is downstream of a clear, compelling, and credible story
just found out about founder mode 🤯
30 more things I believe about happiness, technology, focus and activity 💭
part 2 of 2 (for now) open.substack.com/pub/justathought/p/i-believe-2
part 2 of 2 (for now) open.substack.com/pub/justathought/p/i-believe-2
onchain or on-chain?
crypto’s promise has always been a better internet (what “better” means is less clear)
in the near-term it prob looks a lot like today's internet, but on crypto rails: faster, cheaper, open, transparent
we’re not there yet, but Blackbird + $FLY is a preview of what could be
in the near-term it prob looks a lot like today's internet, but on crypto rails: faster, cheaper, open, transparent
we’re not there yet, but Blackbird + $FLY is a preview of what could be
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Ettinger-kun is soooo addicted to giving advice, he can't even stop when he's the one who needs it most >.<
Create a Waifu based off your FC profile with WaifuCast!
Create a Waifu based off your FC profile with WaifuCast!
I sent a big update yesterday to the defacto wordsss.com "board" (trusted friends/mentors)
-company updates (hired an EA, filed as S-corp)
-project updates (wrapping two big ones this week)
-pipeline (possibly you!)
-financials (four straight months of growth)
-asks (referrals, top biz tips)
through the first six months, it seems the best fits for our services are startups (seed & series A) with a major innovation component (software, crypto, products) and small marketing teams (usually focused on growth)
for "sprints" (most popular type of engagement) teams are usually prepping for a launch, looking to refresh their brand, or working on a campaign
we have two open kickoff slots in August for any companies needing help with:
-positioning (tone, mission/vision, description, taglines) 🍞🧈
-copy (website/app overhaul, landing pages)
-marketing collateral (long-form, email, social)
howdy@wordsss.com if you want to chat 🤠
(shares are much appreciated and successful referrals are thanked accordingly)
-company updates (hired an EA, filed as S-corp)
-project updates (wrapping two big ones this week)
-pipeline (possibly you!)
-financials (four straight months of growth)
-asks (referrals, top biz tips)
through the first six months, it seems the best fits for our services are startups (seed & series A) with a major innovation component (software, crypto, products) and small marketing teams (usually focused on growth)
for "sprints" (most popular type of engagement) teams are usually prepping for a launch, looking to refresh their brand, or working on a campaign
we have two open kickoff slots in August for any companies needing help with:
-positioning (tone, mission/vision, description, taglines) 🍞🧈
-copy (website/app overhaul, landing pages)
-marketing collateral (long-form, email, social)
howdy@wordsss.com if you want to chat 🤠
(shares are much appreciated and successful referrals are thanked accordingly)
new wordsss.com work with Jihoz & Axie 👾
The Web3 Gaming Growth Handbook: a beginner's guide for growing your onchain game — https://x.com/Jihoz_Axie/status/1813340640433807795
The Web3 Gaming Growth Handbook: a beginner's guide for growing your onchain game — https://x.com/Jihoz_Axie/status/1813340640433807795
use your words — a storytelling studio
We are a copywriting & storytelling studio, focused on helping founders, creators, designers and inventors tell more compelling and coherent tales of their work. We do this because we find immense satisfaction in arming passionate builders with powerful words to supercharge their creations.
wordsss.com
x.com
x.com
106
Jackson Dahl
@jackson·17:04 24/06/2024
Feedback from founders I work with:
Having a non-investor/cofounder as a consistent thought partner is particularly helpful for focus and creativity on product, strategy, marketing, fundraising.
I have room for 2 more clients starting in July
reach out: work @ jacksondahl dot com
Having a non-investor/cofounder as a consistent thought partner is particularly helpful for focus and creativity on product, strategy, marketing, fundraising.
I have room for 2 more clients starting in July
reach out: work @ jacksondahl dot com
trying something 🆕 for use your words
weekend positioning sprint 🏃♀️
two full-day sessions with your founding team to hone in on what your company does & why you do it
available dates: this weekend [June 8+9] or June 21-23 https://x.com/ettinger/status/1798755568087110104
weekend positioning sprint 🏃♀️
two full-day sessions with your founding team to hone in on what your company does & why you do it
available dates: this weekend [June 8+9] or June 21-23 https://x.com/ettinger/status/1798755568087110104
turned th*rty this week & May became our biggest month in the short history of wordsss.com 🫶
things we worked on:
-positioning — fitness co
-deck — Hollywood agency
-fundraising — ai product
-copy — ketamine therapy platform
-long-form — web3 gaming
feeling grateful, young, scared, excited... onward!
things we worked on:
-positioning — fitness co
-deck — Hollywood agency
-fundraising — ai product
-copy — ketamine therapy platform
-long-form — web3 gaming
feeling grateful, young, scared, excited... onward!
perhaps our greatest weakness as podcasters is not that we posted this 1 month late but rather than we are much taller than joe r*gan
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hardly a roast
a mutual friend of Jackson and mine recently agreed that he consistently delivers better & more thoughtful advice than any founder or investor we knew
having @jackson in your corner pushing you on your work is worth whatever amount it takes (he should probably charge more)
having @jackson in your corner pushing you on your work is worth whatever amount it takes (he should probably charge more)
106
Jackson Dahl
@jackson·15:12 25/03/2024
work [at] jacksondahl [dot] com
new essay: concerns about how we're becoming increasingly addicted to a legal and harmful vice
industry insiders are worried, but it’s becoming too big to fail
plus a story on how you might be able to get back your lifetime losses (if you’re not too addicted to quit)
industry insiders are worried, but it’s becoming too big to fail
plus a story on how you might be able to get back your lifetime losses (if you’re not too addicted to quit)
“Our goal is to help onboard the next billion users onto crypto.”
I’ve written copy like this for clients, but I’m scrapping it.
Onboarding users isn’t a goal worth championing. Auth aside, missions should be downstream of onboarding.
Aim to provide so much utility that of course it onboards users.
I’ve written copy like this for clients, but I’m scrapping it.
Onboarding users isn’t a goal worth championing. Auth aside, missions should be downstream of onboarding.
Aim to provide so much utility that of course it onboards users.
new “use your words” work: CitizenX
the brief: refine positioning and messaging before public launch
the deliverables: brand marketing guide, manifesto, website & product copy
always fun getting to work with people quite literally trying to change the world
I had a blast helping them tell that story
the brief: refine positioning and messaging before public launch
the deliverables: brand marketing guide, manifesto, website & product copy
always fun getting to work with people quite literally trying to change the world
I had a blast helping them tell that story
