4582
Andrew Ettinger

@ettinger #4582

Marketer / Person
1151 Follower 45 Following
2024 wordsss.com recap: a bigger and better inaugural year than I could have dreamed of :)

launched end of January as "a storytelling studio focused on helping founders, creators, designers and inventors tell more compelling and coherent tales of their work"

really proud of all the work we did this year, but we have so much to learn.

we are doubling down on what we're good at it in the new year, looking to work on more of the same: positioning (and re-positioning), launches, rebrands, website copy, product marketing, and decks.

reach out if you think you could use our help, would love to chat/yap/spew.

and a huge thank you to everyone who was part of our year 1 journey, we are just getting started :))
/words
new wordsss.com work: Deterrence.com 🇺🇸

"Deterrence is a defense technology company. Building faster and safer energetics production to strengthen the U.S. defense industrial base and prevent global conflict."
/words
pretty epic BTS look into our process & approach for Rorra

trying to be more known as "(of wordsss)" in 2025 🫡
https://x.com/emmettshine/status/1866138030869999748
made my first channel: /products

is it beautiful? is it delightful? is it well-crafted? is it useful? please share it.

(very @kepano coded)
new work: rorra.com

"Premium water filtration, rigorously tested to significantly reduce your exposure to harmful contaminants."

Our tap water is contaminated. Our infrastructure is breaking down.

> 95% of US water systems exceed safe limits for carcinogens
200M+ Americans have "forever chemicals" in their water

the 2.5 gallon Rorra Countertop System is available now
off-the-chain off-chain idea:

bubbly bean brew
cold carbonated coffee
fizzy functional coffee seltzer

35% cold brew 50% sparkling mountain water 10% real fruit juice 5% cane sugar 100% The Stuff

sparkling & sparky
not too sweet
barely sweet
not your typical gas station bevvy
available at gas stations nationwide

bubbly bean brews bring bountiful energy
bring one bubbly bean brew everywhere you joe
he can’t keep getting away with this
I just got my Basename 🤌

Basenames are ENS names supercharged by @base: low-cost (or free!), easy to use, and a powerful tool for connecting builders across the onchain economy.

Get yours today.
anyone hiring a brand designer to work on marketing assets / campaigns / graphics? know someone great coming from rocket money (personal finance app) looking for something full-time but open to contract / freelance
thinking about getting more followers on here and then posting more (in that order)
first impression of my Daylight Computer: the hype is justified!

shockingly responsive
distractions nonexistent

decent chance this becomes my primary work computer
we have one open slot next week to kick off a positioning sprint 🏃‍♀️

4-6 weeks to (re)define your mission, vision, promise, values, brand voice, descriptions, and taglines 🔨

and we always offer a full homepage rewrite ✨

some previous clients: @uniswap, @privy, @eigenfoundation 👾
new wordsss.com work: @unichain by @uniswap

"Designed for DeFi. Powered by Uniswap. Informed by our experience building the world's largest decentralized trading protocol."

truly nobody better to turn my wordsss into a beautiful landing page than @tyj & much love to @chase & @dylanabruscato for trusting me on this
/words
4 different founders have reached out to us this month for help with their "story" (both used that word)

we started working with 2 of them:
1. software/gaming company (100+ FTE) revamping their about/careers page to recruit top talent

2. YC-backed dev tool launching soon with a 'manifesto' written to acquire users & hire founding engineers

selling anything (be it a product or an open role) is downstream of a clear, compelling, and credible story
/Founders
just found out about founder mode 🤯
30 more things I believe about happiness, technology, focus and activity 💭

part 2 of 2 (for now) open.substack.com/pub/justathought/p/i-believe-2
alright gonna need to start seeing yall's certificates
crypto’s promise has always been a better internet (what “better” means is less clear)

in the near-term it prob looks a lot like today's internet, but on crypto rails: faster, cheaper, open, transparent

we’re not there yet, but Blackbird + $FLY is a preview of what could be
Ettinger-kun is soooo addicted to giving advice, he can't even stop when he's the one who needs it most >.<

Create a Waifu based off your FC profile with WaifuCast!
I sent a big update yesterday to the defacto wordsss.com "board" (trusted friends/mentors)

-company updates (hired an EA, filed as S-corp)
-project updates (wrapping two big ones this week)
-pipeline (possibly you!)
-financials (four straight months of growth)
-asks (referrals, top biz tips)

through the first six months, it seems the best fits for our services are startups (seed & series A) with a major innovation component (software, crypto, products) and small marketing teams (usually focused on growth)

for "sprints" (most popular type of engagement) teams are usually prepping for a launch, looking to refresh their brand, or working on a campaign

we have two open kickoff slots in August for any companies needing help with:
-positioning (tone, mission/vision, description, taglines) 🍞🧈
-copy (website/app overhaul, landing pages)
-marketing collateral (long-form, email, social)

howdy@wordsss.com if you want to chat 🤠

(shares are much appreciated and successful referrals are thanked accordingly)
new wordsss.com work with Jihoz & Axie 👾

The Web3 Gaming Growth Handbook: a beginner's guide for growing your onchain game — https://x.com/Jihoz_Axie/status/1813340640433807795
had a power breakfast with @jackson and @jonwu this am...

those two can yap with the absolute best of them (respectfully)

the clip at which they freestyled genuinely unique/useful advice is exceptional

find a way to work with these insane people...