enterchainment

/enterchainment24

discussions and ideas about the future of entertainment and its intersection with blockchain networks. hosted by

:: creative clock cycles

neo-franchises will compete with (and win against) incumbent entertainment franchises over time for one simple reason:

neo-franchises are digital-native (internet, onchain).

this property unlocks the potential to iterate and evolve with significantly higher clock speeds than legacy players.

simply put:
traditional studios run on single-core cpu's from the early 2000s.

neo-franchises run on 24-core cpu's.
disney marketcap is $200B.

what do you think the market cap of @pudgypenguins will be in 3 years?

the key unlock for the pudgies is the onchain mechanics that enable surfacing the tangble value of attention aggregated in its ip.
content is fleeting—watched, read, forgotten.

IP is enduring—accrues value over time, across platforms.

the difference? ownership, versatility, and longevity. IP turns attention into long-term value.

nobody remembers the viral tweet from last week.
everyone remembers moana.
≈≈ imitation, then innovation ≈≈

new tech is first used to replicate old media.

later we discover net-new media formats uniquely enabled by the new tech.

if hollywood understood this, they would pay a lot more attention to memecoins. it's the first crypto native media
finally found an appropriate reason to create and publish a real superhero image with midjourney.

essay out in a few hours, but you can collect the cover image now:

https://zora.co/collect/base:0x3e12f7e76fe778ec142c9d465d641914735c97a4/7
new essay, exploring how the '21 nft cycle served as a proof of concept for new, internet native entertainment franchises to emerge (and why it will be difficult for hwood to compete)
https://paragraph.xyz/@in-transit/the-birth-of-the-neo-franchise
nft drops will be used by future franchises as a means to bootstrap a seed round + form initial community of supporters.

this will create a market for people onchain to become culture investors.
work in progress thesis about the neo-franchise.

it's not about "building the next pixar", it's about building entertainment entities that were impossible to do before, because we didn't have the tech or the capability to effectively orchestrate the chaotic nature of global-by-default formation and distribution of culture.

https://zora.co/collect/base:0xbc2fcd7d1ec75c0f2637a0a90972c447e3f3c8c9/13
≈≈ fandom as a service thesis ≈≈

fans wants to vibe with content/ip they care about.
ip franchises battle for attention.

an extension of the creator/passion economy is professional fandom.

this, in combination with ai displacing job landscape over the next ≈5 years presents an interesting opportunity.

ip franchises that can create structures and supply tooling for pro fans to create content as an extension of the core ip will pull ahead of competitors.

ip franchises willing to let fans grow the pie with them, and split the value capture will win.

turning fans into productive assets and letting solorpreneurs forge their way within the confines of ip/story/content they are passionate about.

win-win.

story protocol and other purpose-built solutions will orchestrate the foundation.

most traditional entertainment franchises, studios etc. will be actively prohibited from following along, because of legacy business model dependency.

exciting times ahead.
back with some words on fandom in the era of the creator economy
https://paragraph.xyz/@in-transit/the-fandom-as-a-service-thesis
with the power of onchain levers, new companies will speedrunning the creation of a multimedia franchises
onchain entertainment franchises can combine participation, ownership, and rewards to create deep fan funnels that harnest the full extent of fan energy.

(contrary to legacy entertainment franchises operating shallow funnels with immense fan energy leakage)
the internet is transitioning from delayed, third-party monetization of attention to instant, direct monetization.

via tokenization.
the original nft business model meta based on royalties from secondary sales was always broken.

can't build a sustainable brand where the key monetization engine is customer churn.
universal avatars in an open, 3d internet environment
hyperlinks enabled non-linear navigation between documents and resources

hyperobjects enable seamless movement of digital things across connected virtual spaces
crypto is uniquely able to capture, tame and organize the concept of fandom in ways that create new value.
just started working on the /enterchainment primer.

aiming to create a massive resource repository for all things onchain entertainment.

will take a few months to release.
websites become 3d destinations we drop into.

it runs on crypto rails, so when you drop in you also bring your stuff.

that's where i wanna go.
ip is a multi-trillion dollar asset class.
it's also very fickle, because it's intangible.

seeing the infra for putting ip onchain slowly come into view is exciting.

likely that this will be a major crypto usecase over the next decade.
embedded ticket buying-experience inside roblox for the new beetlejuice movie is the kind of immersive, embedded commerce i'm very bullish on.

would be even better (more potential) if/when it comes onchain.
marvel just blew past $30b in total box office gross with the latest deadpool movie.

say what you want, but it's truly an astonishing run.
it's no coincidence that the two fastest-growing entertainment categories are both participatory in nature (social, gaming).

game-worlds like roblox capture and funnel consumer creativity into the ecosystem in valuable ways.

hollywood mostly leaves it unappreciated in disconnected foras for fan-fiction.

latest writing.

on the opportunity to direct fandom energy to distant mountains inside story worlds: