brand
/brand41
onchain exploration of brand
Exploring new branding work always starts with inspiration gathering and a mood board. It's my favorite part of the process โ where a creative idea begins to come to life and visual language emerges.
Here, we're connecting @decent's goal to accelerate onchain business to its new visual identity foundation by incorporating physical business documents into a digital space to create modular, compositional structure and differentiating graphic elements.
Here, we're connecting @decent's goal to accelerate onchain business to its new visual identity foundation by incorporating physical business documents into a digital space to create modular, compositional structure and differentiating graphic elements.
"brand that rewards you"
Burger King's brand guidelines are exceptional and thorough.
They take their time to walk through the brand concept, set up the brand voice, and create enough structure to remove ambiguity and enable consistent quality without being too restrictive.
Found on deck.gallery.
They take their time to walk through the brand concept, set up the brand voice, and create enough structure to remove ambiguity and enable consistent quality without being too restrictive.
Found on deck.gallery.
Simplification and differentiation at work.
Shoutout to /metalabel for this very simple but effective storytelling framework to talk about your work. Big overlap with Simon Sinek's classic golden circle.
Establishing Statement โฎ Why
Specific Detail โฎ How
What's Novel โฎ What
Establishing Statement โฎ Why
Specific Detail โฎ How
What's Novel โฎ What
Curation > Consumption
Branding is as much behavioral psychology as it is strategy and design.
Simplify.
funny, my day job is a product designer
as anon, i care about brands
as anon, i care about brands
collaborative brand branding
interoperable brands
web2: we are a fashion brand
web3: we are a brand that has fashion items
web3: we are a brand that has fashion items
bonus points if your brand has a unicode equivalent/symbol
- internet-native memetics
- easy to copy + paste anywhere
- simple constraint for proliferation
- internet-native memetics
- easy to copy + paste anywhere
- simple constraint for proliferation