858733
Onyeka Ekwemozor

@onyeka #858733

Web3 Full Stack Marketer| Builder
17 Follower 14 Following
8 reasons why Web3 projects fail (and how to avoid them).


Point 3: No founder branding.

In Economics they teach you, the business is separate from the owner(the concept of being a legal entity).

And I never understood that till I started my own business. Sometimes, your friendship and business principles collide and you have to make a choice.

Usually, I hold on to that concept as the ultimate rule.

In an extended approach, Founder branding fits this concept.

Open Cast 👇
8 reasons why Web3 projects fail at marketing(and how to avoid it).


Trust me, it’s not only the marketer’s fault. Let’s dig in:

The first reason is Focusing on Hype Over Substance

This is the most obvious problem and still the most ignored.

Founders like quick results and as a response, marketers rely on hype-driven campaigns e.g.

“Let’s do a Telegram promotion.”
“Let’s do an airdrop announcement.”
“Oh, let’s pay that influencer.”

The result is a throng of people who do not care about your project.

Don’t fall into that trap.

Do this instead👇
Gm Farcaster, we are so back!
No code Web3 tools for marketing:

✅ Galxe
✅ Growing3
✅ Link3
✅ Farcaster
✅ Mirror
✅ Snapshot
✅ Cookie3
✅ Forward Protocol
✅ TipLink

Curious to learn how they work? Dig in: https://medium.com/@OnyekaEkwemozor/best-web3-no-code-marketing-tools-in-2024-5e2559907b09

Image Credits: Stacy_Muur
We are making progress
We are moving forward
Greater is he that is in me than he that is in the world
Everyday is my day
And God is my shepherd
Consistency is harder when no one is clapping for you.

TGIF Jumpers
GM Farcaster, I need tips on how to navigate Farcaster and enjoy full benefits.

Please share comments.
Thanks
SEO for Web3 projects(How to do it right👇)

SEO stands for Search Engine Optimization.

It means writing content to rank when keywords are typed on different platforms, including search engines(Chrome browser), social media platforms(Tiktok, X), and forums (Reddit).

But let's focus on blogs.

Writing blog content to rank on search engines is an organic way to drive global traction.

Why?

✅️ It's free.
✅️ It's inbound.
✅️ It's has global reach.

Proof that it works👇

Binance enjoys up to 3 million traffic on average via search: https://medium.com/blockchain-biz/web3-marketing-how-blockchain-firms-are-doing-it-all-wrong-89226997c646

And you can benefit from it by following these steps:
Gm Jumpers.

Today, I'm uploading a blog.
Taking courses
Engaging communities.

What about you?
There are two big Web3 marketing problems: Activation & Retention.


Projects launch.

Run campaigns to attract new users.

Announce the milestone.

Then go quiet.

The day-to-day struggle becomes activating and retaining "said" new users.

If you struggle with this, read this post.
Hey, Jumpers, new here 👋.

But new with a bang.

Been sharing my onchain experiences on Mirror.

Let's connect: https://mirror.xyz/0x1d6a6f81800B1e42cd5692fB62a2A18302b81C28
Hello World 🌎

New to Farcaster

Any tips on how to get a great experience here?