
jump
A collaborative place for marketing professionals to support each other while discussing onchain applications, consumer crypto, AI, and emerging technology 🪂 jumpnation.xyz | @jumpnation
As a fan of consumer crypto, I took the time to analyze how Phantom achieved this.
Read the case study here: https://medium.com/@OnyekaEkwemozor/how-to-do-web3-marketing-in-a-bear-market-lessons-from-phantom-wallet-73ae7acd282d
Would also like to hear your thoughts.
That question alone shows how much enlightening still needs to happen.
So let’s fix that👇.
Web3 is an ecosystem making industries more efficient and decentralized.
Think about it:
—> Fintech → DeFi
—> Real Estate → Real World Assets (RWA)
—> Infrastructure → Decentralized Physical Infrastructure (DePIN)
—> Community → Decentralized Autonomous Organizations (DAOs)
—> E-commerce & Retail → Consumer Crypto
If you’re working in any of these areas(and there’s more), don’t let anyone tell you it’s not “Web3 enough.”
Not everything in crypto has to be about degen trading, KOL deals or airdrop hunting.
There’s a professional side of Web3 and there’s space for you in it.
#web3careers
This is big: Elke Karskens, Coinbase’s Country Director for Benelux & Nordics, joined me on Web3 CMO Stories to share her insights.
https://webdrie.net/coinbases-approach-to-education-learning-rewards-and-resources-for-new-users-with-elke-karskens-country-director
We covered:
• How Coinbase educates new #crypto users (and how you can get involved)
• Europe’s MiCA regulation: what it means for the future of crypto
• The current market landscape: where the real opportunities lie
💌 I've shared with you our progress on @anser-social.eth and I know some members are already using it :-)
🚀 I am happy to announce that it is now opened to public !
More info in the frame 👇🏻
https://frames.neynar.com/f/bef8b201/a3086d8c

(I'm earning 5x rewards on this cast with Moxie Earn! cc @betashop.eth @betashop.eth @airstack.eth)
instead of giving Elon your money to get likes on your tweets,
reward Farcasters and their Fans for amplifying your content
100% of every Moxie Earn promotion goes to creators and their fans =
online advertising that works for creators
learn more in these short clips and demos 👇
If you're part of JUMP, you can boost your Builder Score by 6 points with the new JUMP credential!
JUMP is a collaborative community of marketers who are building great brands🫡
🎤 Sharing the stage with marketing legends like Philip Kotler, the 𝘧𝘢𝘵𝘩𝘦𝘳 𝘰𝘧 𝘮𝘰𝘥𝘦𝘳𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, whose work has shaped the industry for over 50 years, is truly an honor.
Listen to the latest Web3 CMO Stories podcast episode
https://www.cmo-stories.com/1903080/episodes/16022538-creating-impactful-marketing-campaigns-in-web3-with-marc-vanlerberghe-cmo-at-algorand-s4-e43/
And here is the blog: https://webdrie.net/creating-impactful-marketing-campaigns-in-web3-with-marc-vanlerberghe-cmo-at-algorand/

Creating Impactful Marketing Campaigns in Web3 with Marc Vanlerberghe, CMO at Algorand | S4 E43 - Web3 CMO Stories
In this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand. Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels betwe...

Creating Impactful Marketing Campaigns in Web3 with Marc Vanlerberghe, CMO at Algorand - Joeri Billast, the Web3 CMO
In this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand. Share 0 Post 0 Share 0 Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels between marketing for Android and marketing in the Web3 space, emphasizing […]
Enjoy the rest of your Sunday!
Joeri
https://www.linkedin.com/pulse/redefining-leadership-integrate-innovation-wellness-joeri-3xyge/?trackingId=Ao9ViXGUChucM6K9iSNpPg%3D%3D
https://webdrie.net/how-kols-shape-project-visibility-and-success-in-cryptocurrency-with-quinten-francois/
https://27bslash6.com/missy.html
Many fear being left behind as these technologies rapidly evolve. But here's the truth: embracing emerging tech leads to unexpected opportunities and innovative business models.
Earlier this year, I had a wonderful conversation with XR expert Amy Peck on my Web3 CMO Stories podcast. See infographic below
The key? Understanding these technologies isn't overwhelming or unattainable.
It's about curiosity and openness to learning.
Want to dive deeper?
Join us at the 𝕊𝕚𝕟𝕥𝕣𝕒 𝕊𝕪𝕟𝕖𝕣𝕘𝕚𝕖𝕤 retreat 🤩
↳ Gain hands-on experience with Web3 and AI
↳ Network with forward-thinking professionals
↳ Refresh your mind in the beautiful natural setting of Sintra
Reach out if you want to learn more!
https://sintrasynergies.com
Read about this and more in our Web3 CMO Brief:
https://www.linkedin.com/pulse/unlocking-leadership-potential-web3-ai-sintra-retreat-joeri-billast-iuhke/
This is 5 yr old marketing campaign, but it's circulating in some circles!!
Want to join my upcoming retreat here in Sintra, Portugal?
https://webdrie.net/sintra-synergies/
We will be blending cutting-edge tech discussions with wellness and nature.
Why? The next big ideas in Web3 and AI might just come from a moment of calm reflection.
Join us in February to explore how embracing simplicity can accelerate your innovation journey.
Sometimes, the fastest way forward in tech is to slow down and savor the moment.
Like a glass of fresh orange juice in a Portuguese garden 🙂
This retreat in Portugal changes everything 🌱🇵🇹
Web3 and AI leaders, this one's for you.
And JUMP members get a 10% discount!!
https://www.linkedin.com/posts/joeribillast_web3-ai-wellness-activity-7251589554946682880-l6mm
Picture this:
✅ A retreat in beautiful Sintra, Portugal.
✅ Workshops on cutting-edge tech.
✅ Yoga sessions to clear your mind.
✅ Networking that forges lasting connections.
Let's grow together!
↳ Uplift your skills
↳ Recharge your batteries
↳ Make powerful connections
Who's it for?
Tech enthusiasts eager to learn
and who value wellness and nature
What to expect?
— In-depth workshops
— Yoga and wellness activities
— Ample time to connect and network
— A perfect blend of innovation and well-being
Would you be interested in joining us this February?
Please send me a message. Let's discuss how Sintra Synergies can add unexpected value to your professional journey.
JUMP members get a 10% discount (cc: @kauffman)! Send me a message via my contact form at https://webdrie.net/contact/ if you are interested.
https://youtu.be/rxFHzZCw2Gk?si=Hd6q3hwvXZW5cnCl
https://www.linkedin.com/pulse/decentralization-mental-health-building-your-web3-brand-joeri-billast-27eme
https://www.cmo-stories.com/1903080/episodes/15852250-the-battle-for-decentralization-safeguarding-web3-integrity-with-ashton-hettiarachi-founder-of-openmesh-s4-e39
As a KOL, with support of Denes and Oli, I captured valuable video content, interviews, and insights throughout the event.
I also discuss an in-depth interview with media personality Anna Tutova, delving into global Web3 adoption trends and the future of blockchain media.
Stay tuned for the upcoming episode with Anna and all the video content from the event created by us. Make sure to subscribe and follow on social media for more updates!
TGIF Jumpers
SEO stands for Search Engine Optimization.
It means writing content to rank when keywords are typed on different platforms, including search engines(Chrome browser), social media platforms(Tiktok, X), and forums (Reddit).
But let's focus on blogs.
Writing blog content to rank on search engines is an organic way to drive global traction.
Why?
✅️ It's free.
✅️ It's inbound.
✅️ It's has global reach.
Proof that it works👇
Binance enjoys up to 3 million traffic on average via search: https://medium.com/blockchain-biz/web3-marketing-how-blockchain-firms-are-doing-it-all-wrong-89226997c646
And you can benefit from it by following these steps:
Today, I'm uploading a blog.
Taking courses
Engaging communities.
What about you?
Projects launch.
Run campaigns to attract new users.
Announce the milestone.
Then go quiet.
The day-to-day struggle becomes activating and retaining "said" new users.
If you struggle with this, read this post.
But new with a bang.
Been sharing my onchain experiences on Mirror.
Let's connect: https://mirror.xyz/0x1d6a6f81800B1e42cd5692fB62a2A18302b81C28
It was sooo inspiring to meet and discuss with Gary Vee
Who is someone that you wanna meet, if you had the chance?
Let us know and we'll send you a free report.
Game by the numbers
- 1200 unique players
- 4k game plays
If you have specific questions, LMK and I'll mention you in the report alongside the question.
https://powered-by.percs.app/frames/4b8d8d85-5445-42ab-8844-9986a3b0f47f
cc: @kauffman @matthewfox

☑️ European Blockchain Convention
☑️ MiniWhales
☑️ Latest Web3 CMO Stories podcast episodes
☑️ My move to Portugal and Sintra Synergies
#web3 #EBC10 #blockchain #conference
🐜
Why an ant?
They are small, they operate in large networks, and when thousands work together they can move mountains.
How does a financial analyst become a tech entrepreneur at the forefront of Web3 gaming?
Meet Casey grooms, co-founder of Soulbound on the Web3 CMO Stories podcast
https://www.cmo-stories.com/1903080/15700156-redefining-gaming-and-content-creation-in-web3-with-casey-grooms-co-founder-of-soulbound-s4-e35
Check out AgriDex and listen to the Web3 CMO Stories podcast with their CEO Henry Duckworth:
https://webdrie.net/revolutionizing-agriculture-with-blockchain-agridexs-future-vision-with-henry-duckworth-ceo-and-co-founder-at-agridex/
Sandy Carter, COO of Unstoppable Domains, joined me on Web3 CMO Stories to discuss the evolving landscape of digital identity.
Check out the full podcast episode and accompanying blog post for a deeper dive into these topics: https://www.cmo-stories.com/1903080/15642271-transforming-digital-identity-with-ai-and-blockchain-with-sandy-carter-coo-of-unstoppable-domains
most overlook this powerful catalyst
Embracing nature to accelerate tech innovation? Sounds counterintuitive, right?
Many think that to lead in Web3 and AI, you need to always be online and focused on city life.
But what if I told you that spending time in nature could actually improve your understanding and creativity in technology?
Are you ready to challenge the usual way of doing things and try this new approach to innovation?
I'm working on something new. Send me a DM if you want to know more.
Today we're sharing a community update for all Sky Club holders.
The post is token-gated so be sure to connect with the wallet that holds your Sky Club NFT.
https://paragraph.xyz/@jump/sky-club-nft-holder-update
Do you agree?