Web3Marketing
/web3marketing348
A place to discuss all thing Web3Marketing, memes included!
Definitely useful
Interesting insights from the “AI SEO Benchmark Report 2024” covering:
🔍 AI in Content Creation
📍 Enhanced Local SEO
💡 Changing Search Behavior
🔗 Ethical Link Building
⚙️ AI SEO Adaptation
Link: https://influencermarketinghub.com/ai-seo-benchmark-report/
🔍 AI in Content Creation
📍 Enhanced Local SEO
💡 Changing Search Behavior
🔗 Ethical Link Building
⚙️ AI SEO Adaptation
Link: https://influencermarketinghub.com/ai-seo-benchmark-report/
My Presentation on Content + GTM for the @octant Accelerator
https://paragraph.xyz/@tpan/337-my-presentation-on-content-gtm-for-the-octant-accelerator
https://paragraph.xyz/@tpan/337-my-presentation-on-content-gtm-for-the-octant-accelerator
Web3 Marketing movement.
Why SearchGPT could be the next game-changer for how we find and interact with websites:
🔍 Shift from keyword-based queries to natural, dynamic conversations.
🔗 Comprehensive AI-generated answers with sources, eliminating the need to sift through multiple links.
📈 AI prioritizes content based on authority, clarity, and relevance to the user’s intent, meaning traditional search engine strategies will need a refresh.
By the way, SearchGPT’s public launch is expected by the end of 2024, so not too long to wait!
🔍 Shift from keyword-based queries to natural, dynamic conversations.
🔗 Comprehensive AI-generated answers with sources, eliminating the need to sift through multiple links.
📈 AI prioritizes content based on authority, clarity, and relevance to the user’s intent, meaning traditional search engine strategies will need a refresh.
By the way, SearchGPT’s public launch is expected by the end of 2024, so not too long to wait!
About brand positioning in the web3 space! 🧠
https://x.com/dee_centralized/status/1844680034373501097?s=46&t=Q_cDH29WGAt3Izkv7uthnQ
https://x.com/dee_centralized/status/1844680034373501097?s=46&t=Q_cDH29WGAt3Izkv7uthnQ
This Spindl thing is starting to make a lot more sense to me, very interesting
https://warpcast.com/antonio/0xb2800e7e
https://warpcast.com/antonio/0xb2800e7e
I just subscribed to Growth Stories on Paragraph, as any self-respecting marketer should. Cheers @growthbeast.eth, love what you do.
Exploit your passion, commitment, and deep understanding of your business to create compelling PR stories
https://lioncrest.com/books/free-pr-cameron-herold-adrian-salamunovic/
https://lioncrest.com/books/free-pr-cameron-herold-adrian-salamunovic/
Don't forget to do user/partner/persona interviews!!!
I'm thinking of enshrining these into my monthly calendar because they're so important and yet, I don't always take the initiative of doing them.
I'm thinking of enshrining these into my monthly calendar because they're so important and yet, I don't always take the initiative of doing them.
TikTok launched Smart+, an AI-powered tool designed to help advertisers optimize campaigns and increase ROI.
TikTok reported that advertisers saw a 52% increase in Return on Ad Spend (ROAS) using Smart+.
Key Insights:
🔹 Powered by Symphony AI it automates creative selection, audience targeting, and ad serving.
🔹Unlike Meta’s Advantage+ and Google’s Performance Max, Smart+ allows advertisers to pick which AI features they use.
🔹Concerns remain about AI’s potential to overserve ads, risking brand reputation.
TikTok reported that advertisers saw a 52% increase in Return on Ad Spend (ROAS) using Smart+.
Key Insights:
🔹 Powered by Symphony AI it automates creative selection, audience targeting, and ad serving.
🔹Unlike Meta’s Advantage+ and Google’s Performance Max, Smart+ allows advertisers to pick which AI features they use.
🔹Concerns remain about AI’s potential to overserve ads, risking brand reputation.
In this tutorial, we are showing you how to create your own automated welcome message. 👇
With our newly released feature, you can direct cast to new followers instantly! The best part? The setup is quick and simple, no code needed, and it’s FREE! 😉
With our newly released feature, you can direct cast to new followers instantly! The best part? The setup is quick and simple, no code needed, and it’s FREE! 😉
I recently came across her channel on YouTube and it's kind of giving me an existential crisis. Louise focuses on "slow marketing" and it's poles apart from what we do in Web3.
It shelves quantity for quality, reach is gone and connection is in.
How can we use this???
https://www.youtube.com/ArtbyLouise
It shelves quantity for quality, reach is gone and connection is in.
How can we use this???
https://www.youtube.com/ArtbyLouise
I wrote a lil article to introduce myself on a brand new Mirror blog. my goal is going to be « building in public », but for marketing at @hyle-org.
All feedback super appreciated, of course!
https://mirror.xyz/0x1E1Ee3dA97F82Fd4a41739AAa27260975049295F/hSpHaCQnTmZ5H9qDtKX8bkzYNl2Q5NXnCQXsVu1c3fY
All feedback super appreciated, of course!
https://mirror.xyz/0x1E1Ee3dA97F82Fd4a41739AAa27260975049295F/hSpHaCQnTmZ5H9qDtKX8bkzYNl2Q5NXnCQXsVu1c3fY
@lucanetz on why marketing is key for any GTM strategy. 👇
https://x.com/brianjhhong/status/1842614725630390683?s=46&t=Q_cDH29WGAt3Izkv7uthnQ
https://x.com/brianjhhong/status/1842614725630390683?s=46&t=Q_cDH29WGAt3Izkv7uthnQ
Google is rolling out ads in AI Overviews:
🔹Ads will only appear if the question has a “commercial angle”.
🔹The products will be listed under a “Sponsored” header.
🔹Google says this helps people “quickly connect with relevant businesses, products, and services to take the next step at the exact moment they need them” 🤑
🔹For now, ads will only appear in AI Overviews on mobile in the US.
🔹Ads will only appear if the question has a “commercial angle”.
🔹The products will be listed under a “Sponsored” header.
🔹Google says this helps people “quickly connect with relevant businesses, products, and services to take the next step at the exact moment they need them” 🤑
🔹For now, ads will only appear in AI Overviews on mobile in the US.
🕊️ In honor of the passing of French actor Michel Blanc, I'd like to share a famous movie line with you: "Forget that you haven't got a chance, go for it!"
This quote encourages taking bold actions despite perceived low odds of success. It suggests that one should disregard doubts or the likelihood of failure and pursue one's goals with determination and optimism. This mindset is about overcoming self-imposed limitations and the fear of failure, often holding people back from trying something they assume is out of reach.
As a recovering imposter syndrome sufferer, I can confirm that little advice is effective for tackling both marketing campaigns and existential dread
This quote encourages taking bold actions despite perceived low odds of success. It suggests that one should disregard doubts or the likelihood of failure and pursue one's goals with determination and optimism. This mindset is about overcoming self-imposed limitations and the fear of failure, often holding people back from trying something they assume is out of reach.
As a recovering imposter syndrome sufferer, I can confirm that little advice is effective for tackling both marketing campaigns and existential dread
After ~6 months on Farcaster for @hyle-org I'm really unsure whether brand accounts have their place on Farcaster tbh. I feel like all of the posts would have been more appreciated if they came from a human, and there's no « corporate environment » that you can leverage on Twitter or LinkedIn parallel to human interactions.
What's your opinion?
What's your opinion?
Growth is growth 🤷♂️
Sometimes we’re actively asked to do so 🥲
I just subscribed to Web3 with TPan on Paragraph! 🎉
Great to see that crypto partnerships are not just still happening, but driving attention.
Great to see that crypto partnerships are not just still happening, but driving attention.
@karima I really dug your marketing article! Will follow your experiments with Umoja and The Factory closely! Here's a link for anyone who's interested https://paragraph.xyz/@nottoolate/on-crypto,-content,-and-connection
Content marketing in Web3 is all about sharing valuable content to engage and build trust with your audience. Content marketing focuses on nurturing long-term relationships and establishing brand authority over time.
How do you create amazing content?
How do you create amazing content?
Google enters Roblox with “Be Internet Awesome World” as part of Google’s “Project Be Kind,” an initiative to teach kids about online safety.
Key Highlights:
🦸♂️ Fight the glitch: interactive battles with online troublemakers while learning essential safety skills.
🏰 Four themed zones:
1️⃣ Kind kingdom: promote kindness in online interactions.
2️⃣ Mindful mountain: practice smart and safe sharing.
3️⃣ Reality river: identify and avoid online scams.
5️⃣ Tower of treasure: understand and implement digital security.
When? While the exact launch date hasn’t been announced, the release is expected soon. 👀
Key Highlights:
🦸♂️ Fight the glitch: interactive battles with online troublemakers while learning essential safety skills.
🏰 Four themed zones:
1️⃣ Kind kingdom: promote kindness in online interactions.
2️⃣ Mindful mountain: practice smart and safe sharing.
3️⃣ Reality river: identify and avoid online scams.
5️⃣ Tower of treasure: understand and implement digital security.
When? While the exact launch date hasn’t been announced, the release is expected soon. 👀