Web3Marketing
/web3marketing484
A place to discuss all thing Web3Marketing, memes included!
how are we marketing grants programs to devs and non devs alike?
I have to share it here!
I am so grateful for this little corner of web3.
Trough the ups and downs, busy days and slower ones I’ve met some incredible people.
First was @web3gurung last summer, then @0xalgedi, @kbc, @asteure.eth and just yesterday… @agathedavray.eth!
Just a reminder that showing up, having fun, sharing thoughts (and silly memes) can lead to real connections and unexpected joy.
I am so grateful for this little corner of web3.
Trough the ups and downs, busy days and slower ones I’ve met some incredible people.
First was @web3gurung last summer, then @0xalgedi, @kbc, @asteure.eth and just yesterday… @agathedavray.eth!
Just a reminder that showing up, having fun, sharing thoughts (and silly memes) can lead to real connections and unexpected joy.
This
305
Brennen Schlueter
@brennen·2 days ago
Our industry is caught in a death spiral, endlessly recycling the same users.
We're shuffling wallets between projects. Each new protocol, chain, or dApp largely cannibalizes from the existing user base.
The path forward is growing our addressable audience through emotional connection and brand resonance. connect emotionally with real problems people face.
Is it really that hard to think that people beyond crypto see the need for a new Internet?
Strong, approachable brands create cut-through. They build trust before understanding, making the learning curve feel worth climbing.
Other emerging industries faced similar challenges but succeeded by focusing first on messaging impact and retention, not just technical superiority.
Our brands need to speak human before they speak crypto.
Or we just death spiral into oblivion.
Shoutout @darkstar for sparking my thoughts on this.
We're shuffling wallets between projects. Each new protocol, chain, or dApp largely cannibalizes from the existing user base.
The path forward is growing our addressable audience through emotional connection and brand resonance. connect emotionally with real problems people face.
Is it really that hard to think that people beyond crypto see the need for a new Internet?
Strong, approachable brands create cut-through. They build trust before understanding, making the learning curve feel worth climbing.
Other emerging industries faced similar challenges but succeeded by focusing first on messaging impact and retention, not just technical superiority.
Our brands need to speak human before they speak crypto.
Or we just death spiral into oblivion.
Shoutout @darkstar for sparking my thoughts on this.
marketing isn’t a last-mile add-on. it’s day-one strategy:
– product roadmap
– GTM timing
– partnerships
– tokenomics
bring marketing into every decision from the start.
– product roadmap
– GTM timing
– partnerships
– tokenomics
bring marketing into every decision from the start.
Cold take - If your user journey takes more than 3 clicks, most won’t finish it
Great idea from Greg Isenberg to test out: let’s the ai compete.
1️⃣ Give the same task to 2–3 models
2️⃣ Tell each one the result was…mid
3️⃣ Watch them compete
4️⃣ Mix the best bits
https://x.com/gregisenberg/status/1918661279641723158?s=46&t=Q_cDH29WGAt3Izkv7uthnQ
1️⃣ Give the same task to 2–3 models
2️⃣ Tell each one the result was…mid
3️⃣ Watch them compete
4️⃣ Mix the best bits
https://x.com/gregisenberg/status/1918661279641723158?s=46&t=Q_cDH29WGAt3Izkv7uthnQ
Because too many teams rush into paid tweets before they know how to talk about what they’re building.
If your brand is unclear, KOLs won’t help.
They’ll just make the confusion louder.
🫵 Clarify your narrative
🫵 Test your positioning
🫵 Then scale with the right voices
Influence starts inside.
Amplify it only when it’s ready!
If your brand is unclear, KOLs won’t help.
They’ll just make the confusion louder.
🫵 Clarify your narrative
🫵 Test your positioning
🫵 Then scale with the right voices
Influence starts inside.
Amplify it only when it’s ready!
Building a content calendar with room for chaos is a Web3 Marketing superpower!
"Brand is a response you earn; positioning is the action that earns it” https://www.ekram.xyz/
Myth: Token price reflects community sentiment.
Reality: It reflects unlocks, liquidity and speculation
Some of the healthiest communities are
→ Building quietly around low cap tokens
Some of the worst are
→ Screaming under inflated coins with zero soul
Don’t let green candles fool you
Sentiment ≠ price
Noise ≠ health
Look deeper!
Look at retention, participation and belief
That’s where the real community is
Reality: It reflects unlocks, liquidity and speculation
Some of the healthiest communities are
→ Building quietly around low cap tokens
Some of the worst are
→ Screaming under inflated coins with zero soul
Don’t let green candles fool you
Sentiment ≠ price
Noise ≠ health
Look deeper!
Look at retention, participation and belief
That’s where the real community is
why did this cast receive so many views?
1073909
Blue neptune
@zwcarp·03:50 03/05/2025
Yo
Your AI is too agreeable?
Ethan Mollick wrote about how ChatGPT’s recent “sycophantic” behavior shows deeper issues in AI design. A must read on the balance between user satisfaction and truthful responses.
https://open.substack.com/pub/oneusefulthing/p/personality-and-persuasion?r=2nudw3&utm_medium=ios
Ethan Mollick wrote about how ChatGPT’s recent “sycophantic” behavior shows deeper issues in AI design. A must read on the balance between user satisfaction and truthful responses.
https://open.substack.com/pub/oneusefulthing/p/personality-and-persuasion?r=2nudw3&utm_medium=ios
The laziest take in web3 marketing is that
web2 doesn’t work here
Wrong!!
Funnels work
Paid ads work
Newsletter works
What doesn’t work is using them without adapting.
You are not selling shoes, you are onboarding stakeholders into a decentralized system.
Which means
•Retargeting by wallet, not cookie
•Conversions are not purchases but they are mints, votes, liquidity moves
•Engagement is not likes but it’s DAO proposals and Discord debates
It’s not web2 vs web3
It’s web2 → web3 evolution and good marketers adapt
web2 doesn’t work here
Wrong!!
Funnels work
Paid ads work
Newsletter works
What doesn’t work is using them without adapting.
You are not selling shoes, you are onboarding stakeholders into a decentralized system.
Which means
•Retargeting by wallet, not cookie
•Conversions are not purchases but they are mints, votes, liquidity moves
•Engagement is not likes but it’s DAO proposals and Discord debates
It’s not web2 vs web3
It’s web2 → web3 evolution and good marketers adapt
The first one is a bit of a theoretical foundation.
It’s a pilot.
The next videos will go much further, with concrete examples and commentary on the campaigns from crypto brands that shape the space.
With this, I hope to provide useful tools and also shift the way people perceive marketing in the industry.
It’s a pilot.
The next videos will go much further, with concrete examples and commentary on the campaigns from crypto brands that shape the space.
With this, I hope to provide useful tools and also shift the way people perceive marketing in the industry.
308042
agathetaboo
@agathedavray.eth·16:05 03/05/2025
I can’t wait! This Tuesday, I’m posting my first video: a marketing masterclass for crypto founders, on my brand new YouTube channel.
Here’s a sneak peek.
And here’s the link to subscribe: https://www.youtube.com/@agathetaboo
Here’s a sneak peek.
And here’s the link to subscribe: https://www.youtube.com/@agathetaboo
How to onboard newbies to web3?
Web3 onboarding doesn’t start with a wallet but it starts with language. Forget technical jargon. Use easy to relate analogies, story driven walkthroughs and benefits first content.
Don't explain smart contracts, explain what users get. Make your product easy to understand, even to people who don't know anything about blockchain or crypto.
Web3 onboarding doesn’t start with a wallet but it starts with language. Forget technical jargon. Use easy to relate analogies, story driven walkthroughs and benefits first content.
Don't explain smart contracts, explain what users get. Make your product easy to understand, even to people who don't know anything about blockchain or crypto.
It's the first day of the Safaryclub certification, and there are numerous impressive profiles. What's the key to the top marketers? They continually learn
One of the biggest traps in web3: mistaking speculators for community.
They’ll pump you today and ghost you tomorrow.
If you want something that lasts..build a real product, then invite users into it. Community doesn’t form around hype - it forms around use.
They’ll pump you today and ghost you tomorrow.
If you want something that lasts..build a real product, then invite users into it. Community doesn’t form around hype - it forms around use.
Marketing isn’t a scam. It’s a mirror!
If the product, the founder or the vision is fake, marketing just makes it obvious faster
If the product, the founder or the vision is fake, marketing just makes it obvious faster
A Friends of Safary link that gives 20% off the Certification, limited to 20 uses.
https://buy.stripe.com/dR60189QP7Gka767te
https://buy.stripe.com/dR60189QP7Gka767te
My GM today was… unexpected.
The Web3 branch of the agency I’ve been with is closing, so it’s time to find my next challenge.
Hit me up if you know of an opportunity that could turn into the next thing I fall in love with 💜
Every ending is just a rebrand!
The Web3 branch of the agency I’ve been with is closing, so it’s time to find my next challenge.
Hit me up if you know of an opportunity that could turn into the next thing I fall in love with 💜
Every ending is just a rebrand!
Today we are brainstorming with @cryptotabooteam for a new banner for our community on X.
Here is what I came up with 😆
Here is what I came up with 😆
Poll shows 53% say “turning hype into growth” is crypto comms’ biggest challenge
but honestly, they don’t even have hype to begin with... 😅
but honestly, they don’t even have hype to begin with... 😅
What are your favorite Kaito features?
266782
AtnsMDX
@atnsarts.eth·15:10 27/04/2025
If Farcaster wants to survive it must find a way to use Kaito here
And another one!
Prompt:
Create a high-resolution 3D render of [Image Attached] designed in a clean claymation style. The shape should appear soft, slightly imperfect, and hand-molded — like a detailed clay figure. Use a smooth, matte, slightly textured surface to mimic real clay, with subtle fingerprints, creases, and natural variations. The form should feel organic and sculpted by hand, with soft shadows and natural lighting to emphasize volume and realism. Place it on a clean, minimal background, maintaining a playful, handmade, stop-motion aesthetic.
Prompt:
Create a high-resolution 3D render of [Image Attached] designed in a clean claymation style. The shape should appear soft, slightly imperfect, and hand-molded — like a detailed clay figure. Use a smooth, matte, slightly textured surface to mimic real clay, with subtle fingerprints, creases, and natural variations. The form should feel organic and sculpted by hand, with soft shadows and natural lighting to emphasize volume and realism. Place it on a clean, minimal background, maintaining a playful, handmade, stop-motion aesthetic.
★ Sick of getting left on read?
Here’s the exact formula that helped me close $200K from ghosted DMs.
If you're tired of chasing people who just don't respond, this hack will flip the script:
⮕ Step 1: Wait 48 hours.
Give ‘em space. Don’t rush, patience pays off.
⮕ Step 2: Engage with their latest tweet.
Reply with something like:
"Congrats on [recent win]! Just a heads-up, our offer to help with [your Service] expires tonight "
Why this works:
➤ Urgency : A ticking clock forces action. The fear of missing out is real.
➤ Personal Touch : By engaging with their latest post, you're showing you’re paying attention, not just pushing your agenda.
⮕ Real example:
I used this on 5 ghosted prospects and guess what? 3 of them came back ready to sign $50K+ deals. Boom.
⮕ Pro Tip:
Don’t do this on EVERY lead. Only use it on the ones who actually showed interest. Otherwise, you'll just come off like spam.
Here’s the exact formula that helped me close $200K from ghosted DMs.
If you're tired of chasing people who just don't respond, this hack will flip the script:
⮕ Step 1: Wait 48 hours.
Give ‘em space. Don’t rush, patience pays off.
⮕ Step 2: Engage with their latest tweet.
Reply with something like:
"Congrats on [recent win]! Just a heads-up, our offer to help with [your Service] expires tonight "
Why this works:
➤ Urgency : A ticking clock forces action. The fear of missing out is real.
➤ Personal Touch : By engaging with their latest post, you're showing you’re paying attention, not just pushing your agenda.
⮕ Real example:
I used this on 5 ghosted prospects and guess what? 3 of them came back ready to sign $50K+ deals. Boom.
⮕ Pro Tip:
Don’t do this on EVERY lead. Only use it on the ones who actually showed interest. Otherwise, you'll just come off like spam.
How to find your first 100 loyal users organically:
🟣 Be active in relevant niche communities
🟣 Engage in the comments of relevant KOLs
🟣 Best- Cold DMs
Give first. Ask later.
🟣 Be active in relevant niche communities
🟣 Engage in the comments of relevant KOLs
🟣 Best- Cold DMs
Give first. Ask later.
Web3 BD truths (Brutal) they’ll never tweet:
1. ‘Partnership’ usually means “let’s fake activity until someone notices”
2. The MOU you spent weeks on? It’s a PDF tombstone. Real deals fit in a Telegram screenshot.
3. Founders doing BD = “we can’t afford a bizdev hire yet”
4. “Let’s hop on a call” = “I want to waste your time instead of reading”
5. VC-backed just means their burn rate is someone else’s problem now
6. The real BD MVP? DMs with timestamps > deck with TAM slides
7. If your collab doesn’t move money or users, it’s performance art
1. ‘Partnership’ usually means “let’s fake activity until someone notices”
2. The MOU you spent weeks on? It’s a PDF tombstone. Real deals fit in a Telegram screenshot.
3. Founders doing BD = “we can’t afford a bizdev hire yet”
4. “Let’s hop on a call” = “I want to waste your time instead of reading”
5. VC-backed just means their burn rate is someone else’s problem now
6. The real BD MVP? DMs with timestamps > deck with TAM slides
7. If your collab doesn’t move money or users, it’s performance art
Kate Rous, CMO at OpenAI (previously at Coinbase): the biggest challenge when marketing emerging tech?
The public image of investors don’t match the actual users.
The lesson?
🔹Know your early adopters.
🔹Understand them and their use cases.
🔹Let them help you build your go-to-market.
🔹Don’t rush straight to the mainstream.
https://open.spotify.com/episode/3nUEH6U7cxkqbkoTFa4Fk8?si=xqvmc3SxSiaYjej5oCLORg
The public image of investors don’t match the actual users.
The lesson?
🔹Know your early adopters.
🔹Understand them and their use cases.
🔹Let them help you build your go-to-market.
🔹Don’t rush straight to the mainstream.
https://open.spotify.com/episode/3nUEH6U7cxkqbkoTFa4Fk8?si=xqvmc3SxSiaYjej5oCLORg
The more I play with AI, the clearer is that prompting is like briefing.
And “make it go viral” still means nothing.
And “make it go viral” still means nothing.
That's why I always praise the audacity
308042
agathetaboo
@agathedavray.eth·16:18 18/04/2025
📝
Still confused between Telegram & Discord?
🤔 Telegram = distribution
🎯 Discord = engagement
Use TG to spread the word.
Use Discord to build the world.
Web3 growth = both, but know when and why.
🤔 Telegram = distribution
🎯 Discord = engagement
Use TG to spread the word.
Use Discord to build the world.
Web3 growth = both, but know when and why.
✅ You can just tell it to remember something.
✅ It won’t forget unless you say so.
✅ You can ask what it remembers about you.
Your ideal partner? No!
Your AI after the new chat GPT memory update.
And what’s wild is that most people won’t even realise because memory is switched on by default.
✅ It won’t forget unless you say so.
✅ You can ask what it remembers about you.
Your ideal partner? No!
Your AI after the new chat GPT memory update.
And what’s wild is that most people won’t even realise because memory is switched on by default.
Do you think there will be other social farming campaigns in 2025, like Pacmoon on Blast?
Or projects launching a Galxe? Or is this tool dead? Have other things appeared?
Or projects launching a Galxe? Or is this tool dead? Have other things appeared?
Virality isn’t magic. It’s strategy.
In Web3, don’t chase views—design for participation.
Your content should:
→ Spark emotion
→ Boost the sharer’s status
→ Be stupid-simple to spread
→ Invite remixing
Easier said than done, but that's the plan
In Web3, don’t chase views—design for participation.
Your content should:
→ Spark emotion
→ Boost the sharer’s status
→ Be stupid-simple to spread
→ Invite remixing
Easier said than done, but that's the plan
Marketing has always been the core of success in any field, even human resource. 🫡
277248
Queenwealth
@queenwealth·08:50 14/04/2025
A good product won’t ;
• automatically attract users,volume.
• won’t sell itself.
• won’t build the community in silos.
Marketing is a revenue generating activity.
• automatically attract users,volume.
• won’t sell itself.
• won’t build the community in silos.
Marketing is a revenue generating activity.
