1408
Mason Nystrom

@masonnystrom #1408

Investing at @variant Previously: Messari, ConsenSys Subscribe: https://www.masonnystrom.com
901 Follower 843 Following
The Friday bop everyone's been waiting for finally dropped: https://www.youtube.com/watch?v=4QIZE708gJ4
Amazing energy at FarHack

DCs open if you’re hacking and want to jam on what you’re building.
There's so much open design space for trading interfaces leveraging frames and actions.

What are the other top ways to transact within Farcaster?
While this post is outdated, I think the value accrual for social tokens is correct.

The modern version:
Socialfi platform: Social platforms/exchanges
Community tokens: Memes, Platform channels, TG bots
Personal tokens: access keys, influencer tokens, etc.
https://twitter.com/masonnystrom/status/1354078468988940295
SocialFi apps often take one of two approaches:

1) Exchange-first approach: Built an exchange (e.g. Robinhood for memes) and back into becoming a social/discovery platform
2) Social/Discovery-first approach: Build a social platform to own discovery and then layer in financial elements

Both can be effective.
Sign up for Taco Tuesday
Mint music with frens
Enjoy yesterday
Enjoy today
Enjoy *tomorrow*
Frame hacking > growth hacking
Great thread with tips on how to leverage Farcaster as part of a crypto native GTM strategy.
Good suggestions so far, please keep them coming
Great framework for thinking about the value flow from new assets.

ERC20s
Issuance - Ethereum
New venue for exchange - DEX
Ownership utility - governance, etc

NFTs
Issuance - minting platforms like @zora / @manifoldxyz
New venue for exchange - @opensea
Ownership utility - art, Games, access (e.g. @fabric)
Some GTM-caster ideas. What are other GTM-caster ideas?
One sign that a new social platform is succeeding is that the initial top creators are mostly new and not from existing apps.

Many new crypto social apps have tried to onboard existing CryptoTwitter influencers whereas Farcaster has bootstrapped a new creator class.

Awesome to see and congrats to the Farcaster OGs!
Come hang with me and the rest of the @variant team!
Might try to update this marketmap. What projects am I missing?
Wallet attribution data is going to become so powerful for creators for both sponsor/ad targeting and re-engaging users.
The next phase of the attention economy will be ushered in from having skin in the game
Cool distribution hack using frames - can copy a link and it'll cast a frame for the user (https://far.quest/cast)
Friendly reminder you can find a list of channels to join on Flink: https://flink.fyi/channels?time=week
Always thought it was strange that Twitter, Instagram et al, didn't create marketplaces for usernames where they'd be able to take a cut.

One of the unique aspects of web3 social is that namespaces can be publicly traded and it rewards the early adopters.

The more Farcaster grows, the more valuable FIDs will become.