Blueprint
/blueprint2268
Helping creators go viral onchain.
Another interesting reflection was the use of 0.0001 eth vs 0.0007 eth price points, and its correlation to mint volume.
The 5 content categories we targeted generated between $72k-$101k in revenue each, spanning digital art, short form video, long form video, music, and podcasts.
Creators drove activity on each platform they interacted with, driving 188k mints on @zora (0.0001 eth), nearly 100k mints on @drakula (0.0007 eth), and just under 50k mints on @pods (0.0007 eth).
The 5 content categories we targeted generated between $72k-$101k in revenue each, spanning digital art, short form video, long form video, music, and podcasts.
Creators drove activity on each platform they interacted with, driving 188k mints on @zora (0.0001 eth), nearly 100k mints on @drakula (0.0007 eth), and just under 50k mints on @pods (0.0007 eth).
Reflecting further on Blueprint's Dune dashboard, I wanted to cover some interesting stats on our creator's audience growth.
Building on top of an open social graph serves many benefits for creators, specifically with linking collector activity to follower growth on a platform like Warpcast.
Cohort 1 creators saw massive growth here, with their total followers increasing by 42,228 over 7 weeks.
@afrochicks led the charge, growing her audience from less than 100 to 16,646 followers and being recognized by as the top creator on Warpcast as measured by total engagement last month.
Nearly every creator left with anywhere between 2-3.5k new followers by the end of the cohort.
Building on top of an open social graph serves many benefits for creators, specifically with linking collector activity to follower growth on a platform like Warpcast.
Cohort 1 creators saw massive growth here, with their total followers increasing by 42,228 over 7 weeks.
@afrochicks led the charge, growing her audience from less than 100 to 16,646 followers and being recognized by as the top creator on Warpcast as measured by total engagement last month.
Nearly every creator left with anywhere between 2-3.5k new followers by the end of the cohort.
In the last 7 weeks, Blueprint Cohort 1 helped 24k unique wallets earn $404k worth of crypto, with an average of $21 per wallet.
We collaborated with Zora, Pods, Guild, Layer3, Bonsai, and Drakula, utilizing their funds to incentivize collectors to mint our creator’s content. The most exciting insight is that 6% of collectors had never transacted on Base before.
Additionally, 85% of $ONCHAIN holders and 79% of $BONSAI holders kept their tokens after 30 days, demonstrating strong loyalty and long-term engagement.
We collaborated with Zora, Pods, Guild, Layer3, Bonsai, and Drakula, utilizing their funds to incentivize collectors to mint our creator’s content. The most exciting insight is that 6% of collectors had never transacted on Base before.
Additionally, 85% of $ONCHAIN holders and 79% of $BONSAI holders kept their tokens after 30 days, demonstrating strong loyalty and long-term engagement.
That's a wrap!
Blueprint Cohort 1 in the books. ✅
In just 7 weeks we saw $444k in sales across 347k editions from 24k collectors, with 9/10 creators entering the 10 ETH Club.
But before we open apps next week for Cohort 2, I published a recap on mirror reflecting our performance + more.
https://levy.mirror.xyz/kSWElLdsMhhAjyiq3wOyyXY1TkuNNuPdhAIHVnJtmis
Blueprint Cohort 1 in the books. ✅
In just 7 weeks we saw $444k in sales across 347k editions from 24k collectors, with 9/10 creators entering the 10 ETH Club.
But before we open apps next week for Cohort 2, I published a recap on mirror reflecting our performance + more.
https://levy.mirror.xyz/kSWElLdsMhhAjyiq3wOyyXY1TkuNNuPdhAIHVnJtmis
fun overview of this week's drops
I just completed "Blueprint: Sarah Phillips" on Layer3 - https://app.layer3.xyz/quests/blueprint-sarah-phillips
I just completed "Blueprint: Supriyo Roy" on Layer3 - https://app.layer3.xyz/quests/blueprint-supriyo-roy
I just completed "Blueprint: Naomi Metzger" on Layer3 - https://app.layer3.xyz/quests/blueprint-naomi-metzger
I just completed "Blueprint: Anthony Azekwoh" on Layer3 - https://app.layer3.xyz/quests/blueprint-anthony-azekwoh
I just completed "Blueprint: Dawnia Darkstone" on Layer3 - https://app.layer3.xyz/quests/blueprint-dawnia-darkstone
I just completed "Blueprint: Shavonne Wong" on Layer3 - https://app.layer3.xyz/quests/blueprint-shavonne-wong
I just completed "Blueprint: Jayden Hills" on Layer3 - https://app.layer3.xyz/quests/blueprint-jayden-hills