1136
Josh Cornelius

@joshcrnls #1136

building @seedclub @enjoytech.eth and writing about consumer crypto at paragraph.xyz/@joshcrnls.eth
3781 Follower 310 Following
sc creative team is going crazy
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going to start posting investment memos from the recent deals we've done to share a bit of our thinking behind them

first up, Kizzy
https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/e5825945-5cd2-4574-ab3a-3230c2d16800/original
https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/4dcb80ae-4a06-46bf-003c-978ec673d200/original
one of the big open challenges in consumer crypto right now is figuring out how to use to tokens to reward participation and distribute ownership to people creating value without entering into a transactional relationship with them

i have complete conviction that having skin in the game can strengthen belief and improve internet experiences, but only if we figure out how to structure distribution models in a way that makes earning secondary to the emotional benefits of participating

people showing up primarily to make money will always result in low effort participation, shitty communities, and horrible retention
fwiw the zora economic model feels mostly right to me, they just need to figure out how to scale the network

more non-crypto friends, more recognizable mainstream personalities, real possibility of going viral

basically i think instagram with zora's mechanism would go crazy
the simplest bull case for farcaster is that we’ll need an app-native feed as software becomes content, vibecoding becomes the new posting, and the number of applications being released 1000x's
soon kids are gonna say they want to build viral apps instead of be influencers when they grow up
so you're telling me that applications are going to capture way more attention, generate more revenue, and be way stronger sources of belief than infra

and they'll also be able to vertically integrate and consume infra as it makes economic sense to do so

yet there are no application tokens in the top 30?

cool, definitely not gonna change
we've been heads down on some foundational @seedclub upgrades so have been quiet about what's next for our accelerator, but we're still very active and i'm fkn amped on the teams we've backed since our last cohort...

@kamigotchi fully onchain idle-mmorpg
@fungi consumer defi agents
@kizzymobile social media betting
@simcluster multiagent social network simulation game
@pumppartyapp live interactive gameshow platform
@playwithOU streamer prediction markets
@narrativexyz narrative trading
@houseisthename cultural asset ownership protocol
+ more through our venture dao

(sorry gotta get more of them on farcaster 🤦)

can't wait to share more about what's next very soon
Just completed a sidequest:
Certified grass toucher
+10 touching grass

Start playing at farcam.sidequest.xyz
http://res.cloudinary.com/dlvdhr5jy/image/upload/v1742330248/aybdotibd5vwaplc4qv5.png
too many projects focused on building marketcaps instead of building businesses
should be very obvious at this point how inefficient traditional business models are at capturing social / cultural value and how exponentially better tokens are at it
so confident opportunities at the consumer app layer explode alongside ai

- everyone can code so way more gets built
- more searching for meaning / belonging creates way more demand for niche opinionated experiences
- transaction fees offer a new killer business model that requires way less scale than ads
- tokens / new fundraising models remove gatekeepers to capital and break us out of the restrictive & binary ipo or bust startup environment
- open social graphs make bootstrapping social products easy
- software continues eating money, fashion, entertainment, content blowing open the surface area of opportunities

saas is dead, long live consumer
political parties launching memecoins you say…
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value props of tokens in order of what the average person actually cares about...

1. short term financial opportunity (attention capture)
2. longer term financial opportunity (economic alignment with success)
3. access to experiences (community / product gating)
4. identity signalling
5. decentralization
summary of what i'm hearing from builders about the mini-app platforms...

- farcaster: big upgrade in dev experience with frames v2, seeing strong retention w/ improved discoverability, notifs performing crazy well, but obvs limited audience.
- worldcoin: user numbers are attractive, but meaningful lift to adapt product for the platform and actual usage / engagement underwhelming.
- telegram: still king with massive audience, stars make onboarding / monetizing non-crypto audiences way easier, easy build.

anyone have anything to add or having a different experience?
having your token in someone's wallet that they're checking 15 times a day has the potential to be a really powerful external trigger for hacking early product retention

obviously keeping it there longer term is the challenge, but pretty easy to hypothesize that giving someone some dust after signup would meaningfully increase their chances of coming back for subsequent sessions
i obviously understand the intention behind giving adjacent communities an allocation in token launches, but generally think that supply is much better in the hands of your core believers or earmarked for future emissions for valuable network participation
just dropped my weekly notes on consumer crypto, looking at...

- why "tokens are equity" is the wrong mental model
- tokenize/acc by @AustinAdams10 and ICOs are back
- a new consumer product from @ev
- @_kaitoai yaps
- @thefarmdotfun and the hyperliquid trenches

https://paragraph.xyz/@joshcrnls.eth/dec-13-2024
a few of the core things i look for in founders..

- have a non-consensus insight they’re genuinely obsessed with
- are deeply committed to creating financial opportunity for their community
- will be a loud advocate for the people they’re serving and attract a cultlike following
- have a track record of being relentlessly resourceful
just shared my weekly notes on consumer crypto, looking at..

- $100k btc
- predictions for 2025
- compounding value in an ephemeral world
- why consumer founders need to just launch and not wait for new chains
- the belief in $HYPE
- World App

https://paragraph.xyz/@joshcrnls.eth/notes-on-consumer-crypto-or-dec-6,-2024-1