386601
Ozair Akhtar
@ozair #386601
Leading Growth Marketing
at FanTV
• Writing about Marketing, Fitness & Books
19 Follower 104 Following
AI is completely reshaping marketing talent:
soft skills > technical execution
curation > creation
prompting > writing
taste > skills
judgment > knowledge
Adapt accordingly.
soft skills > technical execution
curation > creation
prompting > writing
taste > skills
judgment > knowledge
Adapt accordingly.
AI shifting marketer skills:
soft skills > technical skills
curation > creation
prompting > writing
context > content
interpretation > raw data
EQ > IQ
vision > execution
soft skills > technical skills
curation > creation
prompting > writing
context > content
interpretation > raw data
EQ > IQ
vision > execution
Your project's Discord is probably failing for 1 reason:
No clear mental model.
Is it:
🟣 A support desk?
🟣 A hangout spot?
🟣 A coordination tool?
🟣 A learning hub?
Pick ONE and design everything around it.
Trying to be all 4 = being none effectively.
No clear mental model.
Is it:
🟣 A support desk?
🟣 A hangout spot?
🟣 A coordination tool?
🟣 A learning hub?
Pick ONE and design everything around it.
Trying to be all 4 = being none effectively.
How to find your first 100 loyal users organically:
🟣 Be active in relevant niche communities
🟣 Engage in the comments of relevant KOLs
🟣 Best- Cold DMs
Give first. Ask later.
🟣 Be active in relevant niche communities
🟣 Engage in the comments of relevant KOLs
🟣 Best- Cold DMs
Give first. Ask later.
3 content game-changers that actually work:
🟣 Write exactly how you speak (even the awkward parts)
🟣 Treat social as your public journal, not a performance
🟣 Stop trying to sound smarter than you are
Do these consistently and watch your engagement 10x.
🟣 Write exactly how you speak (even the awkward parts)
🟣 Treat social as your public journal, not a performance
🟣 Stop trying to sound smarter than you are
Do these consistently and watch your engagement 10x.
If you don't write like you speak, you're NGMI.
Your audience can smell the fakeness through their screen.
The best creators talk TO their audience, not AT them.
Your natural voice is your competitive advantage.
Use it.
Your audience can smell the fakeness through their screen.
The best creators talk TO their audience, not AT them.
Your natural voice is your competitive advantage.
Use it.
Its been ages since I have seen good KOL content.
It's all the same copy-paste, generic ideas.
No research, no deep dives.
And don't even get me started on the botted comments.
It wasn't always like this. Where do you think we went wrong?
It's all the same copy-paste, generic ideas.
No research, no deep dives.
And don't even get me started on the botted comments.
It wasn't always like this. Where do you think we went wrong?
Biggest content marketing mistake:
Creating content YOU want to make, not what USERS need.
How you can FIX this:
🟣 Map exact pain points in the user journey
🟣 Create content that solves those specific problems
🟣 Distribute where those users already are
Creating content YOU want to make, not what USERS need.
How you can FIX this:
🟣 Map exact pain points in the user journey
🟣 Create content that solves those specific problems
🟣 Distribute where those users already are
Underrated content marketing hack:
Creating systematic content that builds on itself.
Instead of random posts:
🟣 Answers fundamental questions first
🟣 Creates clear pathways to deeper knowledge
🟣 Links logically to form complete solutions
Creating systematic content that builds on itself.
Instead of random posts:
🟣 Answers fundamental questions first
🟣 Creates clear pathways to deeper knowledge
🟣 Links logically to form complete solutions
Community building mistake:
Creating passive consumption environments.
How to FIX it:
🟣 Entry-level tasks anyone can complete
🟣 Skill-based recognition systems
🟣 Progression ladders beyond tokens
Shift from lurkers to co-creators.
Creating passive consumption environments.
How to FIX it:
🟣 Entry-level tasks anyone can complete
🟣 Skill-based recognition systems
🟣 Progression ladders beyond tokens
Shift from lurkers to co-creators.
"Professional content" is killing your engagement.
Translation: boring as hell, sounds like everyone else, and puts your audience to sleep.
Drop the corporate voice.
Be the person people actually want to hear from.
Translation: boring as hell, sounds like everyone else, and puts your audience to sleep.
Drop the corporate voice.
Be the person people actually want to hear from.
Community building isn't about giveaways or Discord members.
It's about designing SYSTEMS where members develop genuine shared identity.
The best communities are carefully engineered environments where each interaction strengthens belonging and adds compounding value.
It's about designing SYSTEMS where members develop genuine shared identity.
The best communities are carefully engineered environments where each interaction strengthens belonging and adds compounding value.
Unpopular opinion:
Your tokenomics are NOT a community strategy.
If the only reason people stick around is token appreciation, you don't have a community.
You have mercenaries.
Build something people would use even without a token
Your tokenomics are NOT a community strategy.
If the only reason people stick around is token appreciation, you don't have a community.
You have mercenaries.
Build something people would use even without a token
Don't write like you're delivering a TED talk.
Write like you're texting your smartest friend at 2am with a random insight.
The best content feels like a conversation, not a lecture.
Don't be a podium guy.
Write like you're texting your smartest friend at 2am with a random insight.
The best content feels like a conversation, not a lecture.
Don't be a podium guy.
The best Web3 projects do ONE thing differently:
They understand their products as SYSTEMS, not collections of features.
Grasp how the user experience flows - from discovery to adoption to advocacy.
Everything else follows from this understanding.
They understand their products as SYSTEMS, not collections of features.
Grasp how the user experience flows - from discovery to adoption to advocacy.
Everything else follows from this understanding.
How to fix your dead crypto content:
🟣 Use your product daily (I'll never stop saying this)
🟣 Write like you speak to friends, not like a research paper
🟣 Solve ONE specific problem per piece of content
Your content is dead because it's ABOUT crypto, not FROM living it.
🟣 Use your product daily (I'll never stop saying this)
🟣 Write like you speak to friends, not like a research paper
🟣 Solve ONE specific problem per piece of content
Your content is dead because it's ABOUT crypto, not FROM living it.
Took some time off CT.
Visited family, ate a lot, & avoided all the charts
Gm
Visited family, ate a lot, & avoided all the charts
Gm
Its quite annoying how the KOLs charging THOUSANDS of dollars still expects to be SPOONFED with all the content.
Like bro, learn to research & write.
Its literally your job.
How do you guys deal with such KOLs?
Like bro, learn to research & write.
Its literally your job.
How do you guys deal with such KOLs?
Assumption is the silent killer of marketing.
Ask the hard questions:
🟣What EXACTLY is my product
🟣Who ACTUALLY needs it
🟣Why it EXISTS (not features)
🟣Where targets REALLY hang out
🟣What ALTERNATIVES exist
🟣Why choose MINE
Your opinion means nothing. Market truth means everything.
Ask the hard questions:
🟣What EXACTLY is my product
🟣Who ACTUALLY needs it
🟣Why it EXISTS (not features)
🟣Where targets REALLY hang out
🟣What ALTERNATIVES exist
🟣Why choose MINE
Your opinion means nothing. Market truth means everything.
Your crypto content is dead (and it's your fault)
Be honest – most crypto content is terrible. It's boring, overly technical, and doesn't connect with actual users.
You blame the algorithm, the market, or "crypto winter" - everything except your actual content.
Be honest – most crypto content is terrible. It's boring, overly technical, and doesn't connect with actual users.
You blame the algorithm, the market, or "crypto winter" - everything except your actual content.
Why your crypto content is failing:
🟣 Writing for your manager, not users
🟣 Obsession with sounding "professional"
🟣 Create perfect content instead of helpful content
Nobody wants to decode a technical manifesto just to understand what problem you're solving.
🟣 Writing for your manager, not users
🟣 Obsession with sounding "professional"
🟣 Create perfect content instead of helpful content
Nobody wants to decode a technical manifesto just to understand what problem you're solving.
Underrated community hack:
Creating systems that turn passive observers into active contributors.
Map the exact steps that transform lurkers → participants → contributors → leaders.
Then design specific incentives at each stage that pull members toward deeper engagement.
Creating systems that turn passive observers into active contributors.
Map the exact steps that transform lurkers → participants → contributors → leaders.
Then design specific incentives at each stage that pull members toward deeper engagement.
Community building for Web3 isn't about Discord members or token holders.
It's about creating SYSTEMS where people develop shared identity and purpose.
Design an ecosystems where each member has clear paths to contribute value and receive value.
It's about creating SYSTEMS where people develop shared identity and purpose.
Design an ecosystems where each member has clear paths to contribute value and receive value.
An ambassador program isn't just nice-to-have, it's your project's secret growth engine.
The right ambassadors don't just spread the word.
They build micro-communities, provide feedback loops, and create organic growth you can't buy.
If you don't have one, start one.
The right ambassadors don't just spread the word.
They build micro-communities, provide feedback loops, and create organic growth you can't buy.
If you don't have one, start one.
Had a super FUNNN Community Call with the @fantv community. 💪💪
We talked about:
1️⃣ FanTV & #Web3 adoption
2️⃣ Future of #SocialFi
3️⃣ Upcoming airdrops & future plans
4️⃣ Addressed general community feedbacks
The community is poised for success 🚀🚀
We talked about:
1️⃣ FanTV & #Web3 adoption
2️⃣ Future of #SocialFi
3️⃣ Upcoming airdrops & future plans
4️⃣ Addressed general community feedbacks
The community is poised for success 🚀🚀
