growthmarketing
/growthmarketing128
Fundamentals of growth that never change. Be wise, ignore the noise 🧠 Let’s talk marketing, product, growth 🪄 Ask and share your fundamentals.
Creator Generated Content, User Generated Content > marketing team generated content
https://paragraph.xyz/@nottoolate/on-crypto,-content,-and-connection
https://paragraph.xyz/@nottoolate/on-crypto,-content,-and-connection
All compound growth feels slow, before it is fast.
- Remember when there were 100 cases of a new virus in Wuhan?
- Remember when Facebook was only for college students?
- Remember when Amazon only sold books?
Systems that drive compounding growth on autopilot need to be optimised and fine-tuned before they become powerful.
It's slow, it's unsexy, but it's this daily grind that pays off eventually.
- Remember when there were 100 cases of a new virus in Wuhan?
- Remember when Facebook was only for college students?
- Remember when Amazon only sold books?
Systems that drive compounding growth on autopilot need to be optimised and fine-tuned before they become powerful.
It's slow, it's unsexy, but it's this daily grind that pays off eventually.
When a marketing girl survives a TEE, FHE, ZK technical event
The irony of data selling at web3 events
I just received a sponsorship pitch for a "techno crypto" event. Guess what they're offering? 😂
The attendee list! Selling data at a blockchain event? Time to have a little chat about the ethos of Web3.
I just received a sponsorship pitch for a "techno crypto" event. Guess what they're offering? 😂
The attendee list! Selling data at a blockchain event? Time to have a little chat about the ethos of Web3.
I love seeing the exact amount companies pay for new user referrals. Feels like I have magical insight into their cost per acquisition 🤠
A book I swear by (as should every marketer/founder). Don't listen to me, listen to Charlie!
The number one best predictor for retention? Your onboarding.
Whatever happens there has a disproportionate impact on retention.
Sprinkle in a ton of value, WOW moments, memorable UX copy, personalisation.
Whatever happens there has a disproportionate impact on retention.
Sprinkle in a ton of value, WOW moments, memorable UX copy, personalisation.
How founders can build trust among users/buyers
What I love about growth in web3
Last chance to ask your growth questions! 👀👇🏼
Join us for a fun sesh this Friday 👀 Drop your growth questions below 👇🏼
Growth basics you could start working on today:
➡️ People churn immediately? Retention/product-market fit
➡️ People convert but don’t buy? Activation and onboarding
➡️ People visit website but bounce? Positioning/messaging
➡️ People drop off after a few days? Nurturing
➡️ People churn immediately? Retention/product-market fit
➡️ People convert but don’t buy? Activation and onboarding
➡️ People visit website but bounce? Positioning/messaging
➡️ People drop off after a few days? Nurturing
More (monthly) recurring customers by beating buyer’s remorse:
➡️ Post-check out email: celebrate
➡️ Address hesitations/anxiety again
➡️ Share more social proof to confirm « this was a good purchase »
➡️ Show other use cases for product purchased (= value)
➡️ Post-check out email: celebrate
➡️ Address hesitations/anxiety again
➡️ Share more social proof to confirm « this was a good purchase »
➡️ Show other use cases for product purchased (= value)
Anyone in crypto/web3 running ads? 👇🏼 What’s your take?
Building product = uncertainty
Unlocking growth = uncertainty
Predicting behaviour = uncertainty
Learn to be ok not knowing what the hell is going on.
Unlocking growth = uncertainty
Predicting behaviour = uncertainty
Learn to be ok not knowing what the hell is going on.
(1/2) Talking to my crush on Valentine’s day was always awkward. We wouldn’t want to make things too serious, now would we?
The answer to this awkwardness is humour.
Sweethearts knew you might as well point out the situationship you're in and turn into something funny.
https://vm.tiktok.com/ZGeSY39eE/
The answer to this awkwardness is humour.
Sweethearts knew you might as well point out the situationship you're in and turn into something funny.
https://vm.tiktok.com/ZGeSY39eE/
3 ways of analysing data 🤓
✨ Descriptive — uses historical data, what happened in the past
✨ Predictive — predicting outcomes based on historical data
✨ Prescriptive — uses algorithms (ML) to compare different courses of action for desired outcome
✨ Descriptive — uses historical data, what happened in the past
✨ Predictive — predicting outcomes based on historical data
✨ Prescriptive — uses algorithms (ML) to compare different courses of action for desired outcome
Growth basic 🔖
People pretend growth marketing is somehow radically opposed to traditional marketing.
Really, it’s an adaptation of marketing to new technology
Internet/hardware unlocked immense amounts of data about buyers.
Growth marketers learned to use that data.
People pretend growth marketing is somehow radically opposed to traditional marketing.
Really, it’s an adaptation of marketing to new technology
Internet/hardware unlocked immense amounts of data about buyers.
Growth marketers learned to use that data.
Want wider adoption? Write like your intended audience.
“I don’t believe in marketing”
— wears an Apple Watch and Patagonia sweater
— wears an Apple Watch and Patagonia sweater
plus the visibility/metrics 👏
Growth law 🪄 Create value for free.
Creators do it, so why wouldn’t you do it as a brand?
🗯️ Freemium (Notion, Slack etc)
🗯️ Open-source (Linux, Bitcoin)
🗯️ Ads (“Think Different” by Apple)
🗯️ Usage data (Spotify wrapped)
Help people become successful.
Creators do it, so why wouldn’t you do it as a brand?
🗯️ Freemium (Notion, Slack etc)
🗯️ Open-source (Linux, Bitcoin)
🗯️ Ads (“Think Different” by Apple)
🗯️ Usage data (Spotify wrapped)
Help people become successful.
Instant checkout via frames
= accurate attribution
= every marketer’s dream
@packy pointed this out and I haven’t stopped thinking about this 🧠
= accurate attribution
= every marketer’s dream
@packy pointed this out and I haven’t stopped thinking about this 🧠
Growth law 🪄
‘Distribution > product’
It’s poor distribution—not product— that is the #1 cause of startup failure.
Make growth your obsession.
‘Distribution > product’
It’s poor distribution—not product— that is the #1 cause of startup failure.
Make growth your obsession.
‘Mage’ the growth sage.
✨ Fundamentals > hacks
🪄 User-centric
🕴️ Loves systems
Sharing growth principles that never change. Making it easier to tell signal from noise.
✨ Fundamentals > hacks
🪄 User-centric
🕴️ Loves systems
Sharing growth principles that never change. Making it easier to tell signal from noise.