growthmarketing
/growthmarketing140
Fundamentals of growth that never change. Be wise, ignore the noise 🧠 Let’s talk marketing, product, growth 🪄 Ask and share your fundamentals.
Your project's Discord is probably failing for 1 reason:
No clear mental model.
Is it:
🟣 A support desk?
🟣 A hangout spot?
🟣 A coordination tool?
🟣 A learning hub?
Pick ONE and design everything around it.
Trying to be all 4 = being none effectively.
No clear mental model.
Is it:
🟣 A support desk?
🟣 A hangout spot?
🟣 A coordination tool?
🟣 A learning hub?
Pick ONE and design everything around it.
Trying to be all 4 = being none effectively.
Storytelling over everything!!
Community building mistake:
Creating passive consumption environments.
How to FIX it:
🟣 Entry-level tasks anyone can complete
🟣 Skill-based recognition systems
🟣 Progression ladders beyond tokens
Shift from lurkers to co-creators.
Creating passive consumption environments.
How to FIX it:
🟣 Entry-level tasks anyone can complete
🟣 Skill-based recognition systems
🟣 Progression ladders beyond tokens
Shift from lurkers to co-creators.
Farcaster hivemind, give me some help.
What is the best way these days to distribute written content?
I am sorry for y'all forecaster-lovers. Twitter/X is still the battlefield.
When I write a new article, what should I do?
a) use only X and share the X article link.
b) post it also on a support media-like paragraph?
What is the best way these days to distribute written content?
I am sorry for y'all forecaster-lovers. Twitter/X is still the battlefield.
When I write a new article, what should I do?
a) use only X and share the X article link.
b) post it also on a support media-like paragraph?
We have @haier as a guest in /growth. she's doing great content on ai, marketing and parenting. If you have a question for her, you got another 24 hours to post your question by replying to the original cast
https://warpcast.com/kbc/0x7992605c
https://warpcast.com/kbc/0x7992605c
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kbc
@kbc·10:48 18/11/2024
And we're back growing together in /growth thanks to our in-channel experts! We're kicking off the season with @haier. I'm learning a ton about her about ai and marketing.
As in season 1, reply to this cast with your question, upvote questions that you like. The question who gets most upvotes wins the community price. Can't ask a question? Become a member first.
About Haier:
I’m Haier, a marketing enthusiast with a serious passion for all things Web3, AI, and the latest in new tech. Between work and life, I’m usually juggling family time with my husband, our two kids, and a fluffy orange cat. Somehow I squeeze in a bit of running and, of course, experimenting with the newest trends in tech. Excited to connect, share what I’ve learned, and hear from all of you!
As in season 1, reply to this cast with your question, upvote questions that you like. The question who gets most upvotes wins the community price. Can't ask a question? Become a member first.
About Haier:
I’m Haier, a marketing enthusiast with a serious passion for all things Web3, AI, and the latest in new tech. Between work and life, I’m usually juggling family time with my husband, our two kids, and a fluffy orange cat. Somehow I squeeze in a bit of running and, of course, experimenting with the newest trends in tech. Excited to connect, share what I’ve learned, and hear from all of you!
Creator Generated Content, User Generated Content > marketing team generated content
https://paragraph.xyz/@nottoolate/on-crypto,-content,-and-connection
https://paragraph.xyz/@nottoolate/on-crypto,-content,-and-connection
All compound growth feels slow, before it is fast.
- Remember when there were 100 cases of a new virus in Wuhan?
- Remember when Facebook was only for college students?
- Remember when Amazon only sold books?
Systems that drive compounding growth on autopilot need to be optimised and fine-tuned before they become powerful.
It's slow, it's unsexy, but it's this daily grind that pays off eventually.
- Remember when there were 100 cases of a new virus in Wuhan?
- Remember when Facebook was only for college students?
- Remember when Amazon only sold books?
Systems that drive compounding growth on autopilot need to be optimised and fine-tuned before they become powerful.
It's slow, it's unsexy, but it's this daily grind that pays off eventually.
The strong bond between CMO and CEO can play a crucial role in driving the company's success.
https://growthsprints.co/tomorrow/
https://growthsprints.co/tomorrow/
i had to make this
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Mia 🎩
@miaunhashed·14:10 24/04/2024
Brothers in christ,
marketing maybe all you need!
marketing maybe all you need!
Web3 startups want to sell how how they are the next big thing & cast their future vision onto the website messaging
That might be imp for tokens but not for actual users who want to know WHAT YOUR PRODUCT DOES. As it is TODAY
Not the outcomes
Not the features/ benefits
NOT what you think it’s going to be
That might be imp for tokens but not for actual users who want to know WHAT YOUR PRODUCT DOES. As it is TODAY
Not the outcomes
Not the features/ benefits
NOT what you think it’s going to be
That's a great tactic there :D
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ciniz
@ciniz·18:33 12/04/2024
quote this cast and try guessing how many likes le top cast will get
closest guess wins 150,000 degen!
closest guess wins 150,000 degen!
Loved contributing to this epic first playbook!
Can’t wait to dive deep into more Farcaster launches 🔥
We’re up to no good 😈
Can’t wait to dive deep into more Farcaster launches 🔥
We’re up to no good 😈
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justin vogel 🦁
@jhv·17:41 09/04/2024
The first Farhackers growth playbook just dropped to members! 😈
Together, we analyzed the growth strategies behind 20+ Farcaster projects.
Want to see if for yourself? 👀
Together, we analyzed the growth strategies behind 20+ Farcaster projects.
Want to see if for yourself? 👀
the degen book - how it started and how's it going.
I'm yet to dig into this!
I'm yet to dig into this!
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The irony of data selling at web3 events
I just received a sponsorship pitch for a "techno crypto" event. Guess what they're offering? 😂
The attendee list! Selling data at a blockchain event? Time to have a little chat about the ethos of Web3.
I just received a sponsorship pitch for a "techno crypto" event. Guess what they're offering? 😂
The attendee list! Selling data at a blockchain event? Time to have a little chat about the ethos of Web3.
I love seeing the exact amount companies pay for new user referrals. Feels like I have magical insight into their cost per acquisition 🤠
A book I swear by (as should every marketer/founder). Don't listen to me, listen to Charlie!
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Cable
@cable·08:32 27/03/2024
Robert Cialdini’s book, “Influence” is the most influential book I’ve ever read. I re-read it every few years…
Fun fact: Charlie Munger liked the book so much he sent Cialdini a thank you note and a share of Berkshire A stock then worth $75,000!
What books have influenced you the most? Blog posts? Videos?
Fun fact: Charlie Munger liked the book so much he sent Cialdini a thank you note and a share of Berkshire A stock then worth $75,000!
What books have influenced you the most? Blog posts? Videos?
When the work flows.
When you get in the zone quickly.
When there’s a lot of work and you still feel energized when you’re done.
✨That’s the dream ✨
When you get in the zone quickly.
When there’s a lot of work and you still feel energized when you’re done.
✨That’s the dream ✨
The number one best predictor for retention? Your onboarding.
Whatever happens there has a disproportionate impact on retention.
Sprinkle in a ton of value, WOW moments, memorable UX copy, personalisation.
Whatever happens there has a disproportionate impact on retention.
Sprinkle in a ton of value, WOW moments, memorable UX copy, personalisation.
How founders can build trust among users/buyers
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Louise 💭
@loudesadeleer·11:10 19/03/2024
1/ Your buyers are buying bc they don't trust you.
A few (unexpected) things founders can do to inspire trust 👇
1. Acknowledging any weakness (our product is NOT good for X). Famously Listerine advertised this.
2. Founder's story or "why we're doing this thing", think Elon Musk or also reluctant hero story
A few (unexpected) things founders can do to inspire trust 👇
1. Acknowledging any weakness (our product is NOT good for X). Famously Listerine advertised this.
2. Founder's story or "why we're doing this thing", think Elon Musk or also reluctant hero story
What I love about growth in web3
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Louise 💭
@loudesadeleer·15:12 15/03/2024
(Part I) There's so much more enthusiasm and free spirit in crypto than anywhere else. It's that optimism we need to take off. I also love the outspoken worldview. I always encourage regular/web2 companies to share their worldview, too. Usually too risky for them.
a great case study going unnoticed :p
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Locha ⚡️
@locha·14:15 18/03/2024
How much volume can you build with a points program in web3?
Today, I wanted to drop a quick case study on MarginFi, a lending protocol in Solana
Launched in July 2023, they are one of the first and most extensive point programs in crypto 👇
Today, I wanted to drop a quick case study on MarginFi, a lending protocol in Solana
Launched in July 2023, they are one of the first and most extensive point programs in crypto 👇
Last chance to ask your growth questions! 👀👇🏼
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kbc
@kbc·18:37 12/03/2024
And we are BACK for /growth AMA 002 with @loudesadeleer
@loudesadeleer recently moved to Europe's sunny crypto capital Lisbon, owns the cutes dog & is expert in growth fundamentals. Which get you further than hacks.
Ask away by replying to this cast. Louise will reply to qs this Fri 3pm UTC
@loudesadeleer recently moved to Europe's sunny crypto capital Lisbon, owns the cutes dog & is expert in growth fundamentals. Which get you further than hacks.
Ask away by replying to this cast. Louise will reply to qs this Fri 3pm UTC
Join us for a fun sesh this Friday 👀 Drop your growth questions below 👇🏼
12021
kbc
@kbc·18:37 12/03/2024
And we are BACK for /growth AMA 002 with @loudesadeleer
@loudesadeleer recently moved to Europe's sunny crypto capital Lisbon, owns the cutes dog & is expert in growth fundamentals. Which get you further than hacks.
Ask away by replying to this cast. Louise will reply to qs this Fri 3pm UTC
@loudesadeleer recently moved to Europe's sunny crypto capital Lisbon, owns the cutes dog & is expert in growth fundamentals. Which get you further than hacks.
Ask away by replying to this cast. Louise will reply to qs this Fri 3pm UTC
Growth basics you could start working on today:
➡️ People churn immediately? Retention/product-market fit
➡️ People convert but don’t buy? Activation and onboarding
➡️ People visit website but bounce? Positioning/messaging
➡️ People drop off after a few days? Nurturing
➡️ People churn immediately? Retention/product-market fit
➡️ People convert but don’t buy? Activation and onboarding
➡️ People visit website but bounce? Positioning/messaging
➡️ People drop off after a few days? Nurturing
More (monthly) recurring customers by beating buyer’s remorse:
➡️ Post-check out email: celebrate
➡️ Address hesitations/anxiety again
➡️ Share more social proof to confirm « this was a good purchase »
➡️ Show other use cases for product purchased (= value)
➡️ Post-check out email: celebrate
➡️ Address hesitations/anxiety again
➡️ Share more social proof to confirm « this was a good purchase »
➡️ Show other use cases for product purchased (= value)
Looking for growth marketing g’s in the web3 space.
If you want to join an early stage protocol and help us grow, dm me!
If you want to join an early stage protocol and help us grow, dm me!
Interesting feature update by Arc Browser
unlocking app icons thru referrals.
A user that loves the product to the point where they would want a custom icon, makes for an ideal referrer.
boosting adoption. Interesting parallel growth track to learn.
unlocking app icons thru referrals.
A user that loves the product to the point where they would want a custom icon, makes for an ideal referrer.
boosting adoption. Interesting parallel growth track to learn.
Different/new > better
In marketing… and crypto.
Not judging it. Just what we as humans respond to more with our wallets.
In marketing… and crypto.
Not judging it. Just what we as humans respond to more with our wallets.
Anyone in crypto/web3 running ads? 👇🏼 What’s your take?
Building product = uncertainty
Unlocking growth = uncertainty
Predicting behaviour = uncertainty
Learn to be ok not knowing what the hell is going on.
Unlocking growth = uncertainty
Predicting behaviour = uncertainty
Learn to be ok not knowing what the hell is going on.
(1/2) Talking to my crush on Valentine’s day was always awkward. We wouldn’t want to make things too serious, now would we?
The answer to this awkwardness is humour.
Sweethearts knew you might as well point out the situationship you're in and turn into something funny.
https://vm.tiktok.com/ZGeSY39eE/
The answer to this awkwardness is humour.
Sweethearts knew you might as well point out the situationship you're in and turn into something funny.
https://vm.tiktok.com/ZGeSY39eE/
Are we taking twitter tactics and using them for Warpcast?
Or is there a new way / or are we a&b testing?
Or is there a new way / or are we a&b testing?
3 ways of analysing data 🤓
✨ Descriptive — uses historical data, what happened in the past
✨ Predictive — predicting outcomes based on historical data
✨ Prescriptive — uses algorithms (ML) to compare different courses of action for desired outcome
✨ Descriptive — uses historical data, what happened in the past
✨ Predictive — predicting outcomes based on historical data
✨ Prescriptive — uses algorithms (ML) to compare different courses of action for desired outcome
Growth basic 🔖
People pretend growth marketing is somehow radically opposed to traditional marketing.
Really, it’s an adaptation of marketing to new technology
Internet/hardware unlocked immense amounts of data about buyers.
Growth marketers learned to use that data.
People pretend growth marketing is somehow radically opposed to traditional marketing.
Really, it’s an adaptation of marketing to new technology
Internet/hardware unlocked immense amounts of data about buyers.
Growth marketers learned to use that data.
Want wider adoption? Write like your intended audience.
NFTs can become the cultural cookies of tomorrow.
Any physical receipt, ticket or invite can be an NFT in the future.
Digital platforms will provide marketers and businesses the capabilities to personalise based on token gating these tokens. This works at a global and local scale.
Any physical receipt, ticket or invite can be an NFT in the future.
Digital platforms will provide marketers and businesses the capabilities to personalise based on token gating these tokens. This works at a global and local scale.
“I don’t believe in marketing”
— wears an Apple Watch and Patagonia sweater
— wears an Apple Watch and Patagonia sweater
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anyaa.eth 👒🎩
@annacher·12:27 09/02/2024
If you don’t believe in marketing, always remember that marketing made millions of people drink matcha……
plus the visibility/metrics 👏
15531
qw
@qw·19:20 08/02/2024
Referral programs within frames will be wild
Post a frame where ppl can trade, mint, shop. Earn a % of the tx fee.
Instant virality
Post a frame where ppl can trade, mint, shop. Earn a % of the tx fee.
Instant virality
Growth law 🪄 Create value for free.
Creators do it, so why wouldn’t you do it as a brand?
🗯️ Freemium (Notion, Slack etc)
🗯️ Open-source (Linux, Bitcoin)
🗯️ Ads (“Think Different” by Apple)
🗯️ Usage data (Spotify wrapped)
Help people become successful.
Creators do it, so why wouldn’t you do it as a brand?
🗯️ Freemium (Notion, Slack etc)
🗯️ Open-source (Linux, Bitcoin)
🗯️ Ads (“Think Different” by Apple)
🗯️ Usage data (Spotify wrapped)
Help people become successful.
Instant checkout via frames
= accurate attribution
= every marketer’s dream
@packy pointed this out and I haven’t stopped thinking about this 🧠
= accurate attribution
= every marketer’s dream
@packy pointed this out and I haven’t stopped thinking about this 🧠
Growth law 🪄
‘Distribution > product’
It’s poor distribution—not product— that is the #1 cause of startup failure.
Make growth your obsession.
‘Distribution > product’
It’s poor distribution—not product— that is the #1 cause of startup failure.
Make growth your obsession.
‘Mage’ the growth sage.
✨ Fundamentals > hacks
🪄 User-centric
🕴️ Loves systems
Sharing growth principles that never change. Making it easier to tell signal from noise.
✨ Fundamentals > hacks
🪄 User-centric
🕴️ Loves systems
Sharing growth principles that never change. Making it easier to tell signal from noise.
So happy FC isn't invite-only. Too often this just delays the problem of shitty content (see Clubhouse). The focus on quality members/engagement on here is first-class 👏
5 growth laws that never change:
- Retention is king
- People love stories
- The more you tell, the more you sell
- Speak like your buyer
- 20% of actions drive 80% of results
- Retention is king
- People love stories
- The more you tell, the more you sell
- Speak like your buyer
- 20% of actions drive 80% of results
The best copywriters haven’t reached web3 yet.
Please change my mind.
Please change my mind.
User acquisition in web2:
➡️ Paid ads
➡️ SEO content
➡️ PLG/referrals
User acquisition in web3:
🌟 value (reward/incentive)
🌟 branding/design >
🌟 community-first
🌟 strong worldview
I’m excited communities, not ads, are driving growth.
➡️ Paid ads
➡️ SEO content
➡️ PLG/referrals
User acquisition in web3:
🌟 value (reward/incentive)
🌟 branding/design >
🌟 community-first
🌟 strong worldview
I’m excited communities, not ads, are driving growth.
