387665
Safary Club 🦁
@safary #387665
The home for web3 growth leaders 🦁 safary.club
397 Follower 28 Following
Every marketer knows that web3 data is both a goldmine and a headache! 🤯
And even more so when you're analyzing user behavior across hundreds of projects and chains!
@squidrouter faced this exact challenge, with insights scattered across multiple blockchains — until they found a solution with Safary's analytics platform 🦁
We sat down with Bergen, Squid's Product Marketing Lead, who shared 5 key lessons that every growth leader should know👇
1. Unified Data is Essential for Scale
Squid, a platform to swap tokens between blockchains in one click, is integrated with over 400 projects across multiple chains.
Their growth has been amazing, but that presented some real challenges on the data side.
Historically they relied on blockchain explorers like Axelarscan to get a snapshot of activity, but it didn't offer them the full picture.
Manually gathering data from different explorers was time-consuming and incomplete. Safary's platform filled that gap
And even more so when you're analyzing user behavior across hundreds of projects and chains!
@squidrouter faced this exact challenge, with insights scattered across multiple blockchains — until they found a solution with Safary's analytics platform 🦁
We sat down with Bergen, Squid's Product Marketing Lead, who shared 5 key lessons that every growth leader should know👇
1. Unified Data is Essential for Scale
Squid, a platform to swap tokens between blockchains in one click, is integrated with over 400 projects across multiple chains.
Their growth has been amazing, but that presented some real challenges on the data side.
Historically they relied on blockchain explorers like Axelarscan to get a snapshot of activity, but it didn't offer them the full picture.
Manually gathering data from different explorers was time-consuming and incomplete. Safary's platform filled that gap
Excited to announce the Onboarding Olympics on Jokerace! Brought to you by Sam from Safary Batch 7 🦁
This unique contest is about celebrating the most innovative and impactful crypto marketing campaigns & activations from the past year.
If you've seen a campaign that sparked massive growth, turned heads with its creativity, or set a new standard in the space, we want to know!
Submit your top picks, and let the community decide who earns the Gold, Silver, and Bronze medal in web3 marketing excellence 🥇🥈🥉
This is your chance to showcase the teams pushing the boundaries of crypto marketing — and earn some serious bragging rights 🔥
Submissions are open for just 2 days. Nominate the best onchain: jokerace.io/contest/base...
Let's celebrate the best in onchain marketing ⛓️
This unique contest is about celebrating the most innovative and impactful crypto marketing campaigns & activations from the past year.
If you've seen a campaign that sparked massive growth, turned heads with its creativity, or set a new standard in the space, we want to know!
Submit your top picks, and let the community decide who earns the Gold, Silver, and Bronze medal in web3 marketing excellence 🥇🥈🥉
This is your chance to showcase the teams pushing the boundaries of crypto marketing — and earn some serious bragging rights 🔥
Submissions are open for just 2 days. Nominate the best onchain: jokerace.io/contest/base...
Let's celebrate the best in onchain marketing ⛓️
Forget conversion rate optimization and marketing KPIs, just please tell me the company makes money somehow
Everyone wants to hire a marketer, but nobody wants to support them...
"We have no budget for marketing, but we're ready to light $100K on fire"🔥
Life of a Web3 Marketer:
- Try to convince CEO to get a small marketing budget
- Settle on budget for KOLs & events
- Slave away to make it happen
- Explain why you can't "make the zk depin product just go viral"
- Hire an intern aka your unhinged alter ego
- Wonder why eng still hasn't shipped the product
- Tell community to be patient & promise you're not gonna rug while praying the team doesn't rug
- Make yourself busy by launching partnerships
- Talk to users who gave up onboarding b/c the website sucks
- Tell team you have a funnel problem
- Get told it's on the roadmap for next year
- Realize you're quitting or getting fired by then anyway
- Go on vacation for a week but still check TG 24/7
- Product goes viral while on vacation b/c you're now "in the narrative"
- Team wonders WTF you've been doing the last 6 months
- Don't sleep for 2 weeks to save your job once you're back
- See your campaign work 🚀
- Insane growth for 3 weeks but then plateaus
- Team considers firing you
- Rinse & repeat
- Try to convince CEO to get a small marketing budget
- Settle on budget for KOLs & events
- Slave away to make it happen
- Explain why you can't "make the zk depin product just go viral"
- Hire an intern aka your unhinged alter ego
- Wonder why eng still hasn't shipped the product
- Tell community to be patient & promise you're not gonna rug while praying the team doesn't rug
- Make yourself busy by launching partnerships
- Talk to users who gave up onboarding b/c the website sucks
- Tell team you have a funnel problem
- Get told it's on the roadmap for next year
- Realize you're quitting or getting fired by then anyway
- Go on vacation for a week but still check TG 24/7
- Product goes viral while on vacation b/c you're now "in the narrative"
- Team wonders WTF you've been doing the last 6 months
- Don't sleep for 2 weeks to save your job once you're back
- See your campaign work 🚀
- Insane growth for 3 weeks but then plateaus
- Team considers firing you
- Rinse & repeat
Marketers Matter. That's the tweet 🤝
Have we run out of new narratives yet? 🙄
One thing that will never change:
The Safary team being in the trenches with our community 🦁🤝
The Safary team being in the trenches with our community 🦁🤝
When you're just trying to stand out, meanwhile...
The 4 words that should never be said:
Founder: “We sell to everyone”
Marketer: ☠️☠️☠️
Founder: “We sell to everyone”
Marketer: ☠️☠️☠️
Web3 growth is a call to experiment — it’s a philosophical take on growth more than anything else
Real growth leaders understand this 🦁
Real growth leaders understand this 🦁
What would you bet your crypto career on?
Proud to be featured in Electric Capital's market map!
We're empowering teams with the premier growth intelligence platform
Want to know more? Ask your favorite growth leader, anon 🦁
Back to building 🫡
We're empowering teams with the premier growth intelligence platform
Want to know more? Ask your favorite growth leader, anon 🦁
Back to building 🫡
Trader Joe’s first frame, supercharged with Safary’s Farcaster-native attribution
It’s a whole new world for web3 growth leaders 🔥
It’s a whole new world for web3 growth leaders 🔥
🚨 Looking for a growth role? These 4 companies are hiring right now:
1. Head of Marketing at RiskLabs: $180K-$210K
2. Head of Marketing at Mangrove: $120K-$165K
3. Marketing Lead of Definitive: $90K-$170K
4. PMM at Across Protocol: $100K-$160K
https://paragraph.xyz/@web3-jobs/weekly-web3-jobs-summary-0610
1. Head of Marketing at RiskLabs: $180K-$210K
2. Head of Marketing at Mangrove: $120K-$165K
3. Marketing Lead of Definitive: $90K-$170K
4. PMM at Across Protocol: $100K-$160K
https://paragraph.xyz/@web3-jobs/weekly-web3-jobs-summary-0610
Are sustainable incentives a myth?
@ethreasurer, head of defi at @fuel-network, shares his take on how to thoughtfully design tokens and how to balance supply & demand in tokenomics
🎧 20 minutes of insights: https://paragraph.xyz/@safary/designing-sustainable-incentives
@ethreasurer, head of defi at @fuel-network, shares his take on how to thoughtfully design tokens and how to balance supply & demand in tokenomics
🎧 20 minutes of insights: https://paragraph.xyz/@safary/designing-sustainable-incentives
What up and coming Farcaster native projects should /farhackers create growth case studies for next? 😈🦁
Check out episode 3 of Safary's Web3 Growth Podcast!
In this episode, marketing leaders from Thena, Smilee Finance, and Concordia share their DeFi growth strategies 📈
https://paragraph.xyz/@safary/how-protocols-attract-liquidity
In this episode, marketing leaders from Thena, Smilee Finance, and Concordia share their DeFi growth strategies 📈
https://paragraph.xyz/@safary/how-protocols-attract-liquidity
The new meta - a growth playbook for a growth playbook
https://warpcast.com/eliottmogenet/0x330fe6c4
https://warpcast.com/eliottmogenet/0x39ebdc0c
https://warpcast.com/eliottmogenet/0x330fe6c4
https://warpcast.com/eliottmogenet/0x39ebdc0c
The web3 growth playbook?
90% earning trust, 10% spending trust
90% earning trust, 10% spending trust
We're often asked what the Safary community experience is actually like
Here's a sneak peak into the upcoming journey for Batch 7👇
Here's a sneak peak into the upcoming journey for Batch 7👇
We onboarded Safary Batch 7 this morning! There are few things more exciting than having 60+ of the industry's top growth leaders together from across the world, sharing their growth experiences and insights 🦁