387665
Safary Club 🦁

@safary #387665

The home for web3 growth leaders 🦁 safary.club
427 Follower 29 Following
Every marketer knows that web3 data is both a goldmine and a headache! 🤯

And even more so when you're analyzing user behavior across hundreds of projects and chains!

@squidrouter faced this exact challenge, with insights scattered across multiple blockchains — until they found a solution with Safary's analytics platform 🦁

We sat down with Bergen, Squid's Product Marketing Lead, who shared 5 key lessons that every growth leader should know👇

1. Unified Data is Essential for Scale

Squid, a platform to swap tokens between blockchains in one click, is integrated with over 400 projects across multiple chains.

Their growth has been amazing, but that presented some real challenges on the data side.

Historically they relied on blockchain explorers like Axelarscan to get a snapshot of activity, but it didn't offer them the full picture.

Manually gathering data from different explorers was time-consuming and incomplete. Safary's platform filled that gap
https://supercast.mypinata.cloud/ipfs/QmTPBJNmGCmhWyJ6mzL38Pe4xCWHGBo9LNMzvA7vDLE5sv?filename=Squid.jpg
Excited to announce the Onboarding Olympics on Jokerace! Brought to you by Sam from Safary Batch 7 🦁

This unique contest is about celebrating the most innovative and impactful crypto marketing campaigns & activations from the past year.

If you've seen a campaign that sparked massive growth, turned heads with its creativity, or set a new standard in the space, we want to know!

Submit your top picks, and let the community decide who earns the Gold, Silver, and Bronze medal in web3 marketing excellence 🥇🥈🥉

This is your chance to showcase the teams pushing the boundaries of crypto marketing — and earn some serious bragging rights 🔥

Submissions are open for just 2 days. Nominate the best onchain: jokerace.io/contest/base...

Let's celebrate the best in onchain marketing ⛓️
Forget conversion rate optimization and marketing KPIs, just please tell me the company makes money somehow
https://supercast.mypinata.cloud/ipfs/QmUYwTrPB9XcUMncwsWkdHDHCsoQhbeBCUUX9shrPF2P3n?filename=084505c9-9be6-4154-bc1e-e6d3b0baecef.png
Everyone wants to hire a marketer, but nobody wants to support them...
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"We have no budget for marketing, but we're ready to light $100K on fire"🔥
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Life of a Web3 Marketer:

- Try to convince CEO to get a small marketing budget
- Settle on budget for KOLs & events
- Slave away to make it happen
- Explain why you can't "make the zk depin product just go viral"
- Hire an intern aka your unhinged alter ego
- Wonder why eng still hasn't shipped the product
- Tell community to be patient & promise you're not gonna rug while praying the team doesn't rug
- Make yourself busy by launching partnerships
- Talk to users who gave up onboarding b/c the website sucks
- Tell team you have a funnel problem
- Get told it's on the roadmap for next year
- Realize you're quitting or getting fired by then anyway
- Go on vacation for a week but still check TG 24/7
- Product goes viral while on vacation b/c you're now "in the narrative"
- Team wonders WTF you've been doing the last 6 months
- Don't sleep for 2 weeks to save your job once you're back
- See your campaign work 🚀
- Insane growth for 3 weeks but then plateaus
- Team considers firing you
- Rinse & repeat
Marketers Matter. That's the tweet 🤝
Have we run out of new narratives yet? 🙄
https://supercast.mypinata.cloud/ipfs/Qme5Cys54kAQpsmDcEVMCmivLx9Sfxdk42FWryWfmRJ85t?filename=64040c59-6996-4c1a-8d94-f49e469972c1.png
One thing that will never change:

The Safary team being in the trenches with our community 🦁🤝
When you're just trying to stand out, meanwhile...
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The 4 words that should never be said:

Founder: “We sell to everyone”

Marketer: ☠️☠️☠️
Web3 growth is a call to experiment — it’s a philosophical take on growth more than anything else

Real growth leaders understand this 🦁
What would you bet your crypto career on?
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Proud to be featured in Electric Capital's market map!

We're empowering teams with the premier growth intelligence platform

Want to know more? Ask your favorite growth leader, anon 🦁

Back to building 🫡
Thanks @metamask for featuring our very own @jhv on this awesome growth panel!
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Trader Joe’s first frame, supercharged with Safary’s Farcaster-native attribution

It’s a whole new world for web3 growth leaders 🔥
259595
Let's F***ing Joe (prev TJ)
@lfj-exchange.eth·21:03 18/06/2024
Enter the Galactica of /arbitrum 💙🛸

The $ARB incentive campaign has started today for Trader Joe with 755,000 ARB tokens being distributed via incentives. Part of this plan is the Arbitrum Galactica Campaign, a simple community-centric points program offering users the ability to fight it out for a bonus pot of $ARB tokens as well as immerse themselves into a story-riddle adventure.

Steps to get onboarded and join the fun ... Complete the frame 👇

This is the very first frame from Trader Joe (big thanks to the wonderful @jhv + @safary for the build).

https://galactica.safary.club
🚨 Looking for a growth role? These 4 companies are hiring right now:

1. Head of Marketing at RiskLabs: $180K-$210K

2. Head of Marketing at Mangrove: $120K-$165K

3. Marketing Lead of Definitive: $90K-$170K

4. PMM at Across Protocol: $100K-$160K

https://paragraph.xyz/@web3-jobs/weekly-web3-jobs-summary-0610
What up and coming Farcaster native projects should /farhackers create growth case studies for next? 😈🦁
Check out episode 3 of Safary's Web3 Growth Podcast!

In this episode, marketing leaders from Thena, Smilee Finance, and Concordia share their DeFi growth strategies 📈

https://paragraph.xyz/@safary/how-protocols-attract-liquidity
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Eliott Mogenet 🎬
@eliottmogenet·12:00 23/05/2024
- 360+ frames visitors
- 88 total playbooks minted!
- 0.13 ETH ($385) redistributed to the creators ($11/each so far)

In just 2 days! This is the results of our /farhackers playbook experiment!

Here are the 5 lessons we learnt that you can apply to do the same 👇

(🎁 Bonus : the Farcaster growth tool we used)
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The web3 growth playbook?

90% earning trust, 10% spending trust
35 growth leaders just co-created the first /farhackers growth playbook.

Congratulations everyone! 📈
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We're often asked what the Safary community experience is actually like

Here's a sneak peak into the upcoming journey for Batch 7👇
https://supercast.mypinata.cloud/ipfs/QmTQs1aGPXYiBmhkhGaPWdRhhHhhr5rmwhXFFedMUidzXg?filename=Desktop-251.png
We onboarded Safary Batch 7 this morning! There are few things more exciting than having 60+ of the industry's top growth leaders together from across the world, sharing their growth experiences and insights 🦁
https://supercast.mypinata.cloud/ipfs/QmX28UJivVaS193FYVnNdKndaWggncz57vk4eNZE4qE9mD?filename=Screenshot-2024-05-14-at-11.23.37-AM-copy.png