1385
justin vogel π¦
@jhv #1385
Empowering growth leaders at @safary π¦ and /farhackers
2489 Follower 867 Following
Data-driven growth in web3 isnβt just a buzzword
Hereβs how to do it right:
β’ Track user behavior across wallets
β’ Use analytics to segment based on activity
β’ Engage and re-engage the users that matter most
β’ A/B test incentives (micro airdrops, tiered rewards, loyalty tokens)
Turn data into insights, and insights into growth
Hereβs how to do it right:
β’ Track user behavior across wallets
β’ Use analytics to segment based on activity
β’ Engage and re-engage the users that matter most
β’ A/B test incentives (micro airdrops, tiered rewards, loyalty tokens)
Turn data into insights, and insights into growth
I see it time and time again: web3 marketers donβt lack talentβthey lack trust. From new hires to CMOs, the storyβs always the same: no budget, no support.
What will it take for teams to finally trust their marketers?
What will it take for teams to finally trust their marketers?
I get DMs daily about why people want to join @safary but here's a new one β to get a visa πΊπΈ
Over the years, I've actually written several immigration letters to help Safary members move to the US
It's a reminder that the best communities can unlock opportunities you never even imagined!
Over the years, I've actually written several immigration letters to help Safary members move to the US
It's a reminder that the best communities can unlock opportunities you never even imagined!
Hearing about teams expecting growth candidates to develop full GTM and TGE strategies during the hiring process without any compensation
Donβt do this. Interviews are for hiring, not free consulting
Donβt do this. Interviews are for hiring, not free consulting
Hot take: Consumer dapps donβt suck β they just haven't been around long enough to find PMF
As Lenny Rachitsky points out, it typically takes 2 years to start feeling PMF, and for many successful apps, it took 3-5 years
So itβs no surprise that only a few crypto companies have found PMF. Just look at those that have:
- @opensea (2016) β DeFi Summer 2020
- @axieinfinity (2017) β NFT Boom 2021
- @uniswap (2018) β Bull Market 2021
- @polymarket (2018) β DeFi Summer 2020
- @undefined (2020) β Election Season 2024
Each took 2-4 years to achieve PMF through relentless iteration and a bit of luck with market timing
The next wave of great dapps is coming β it just might take longer than you think
As Lenny Rachitsky points out, it typically takes 2 years to start feeling PMF, and for many successful apps, it took 3-5 years
So itβs no surprise that only a few crypto companies have found PMF. Just look at those that have:
- @opensea (2016) β DeFi Summer 2020
- @axieinfinity (2017) β NFT Boom 2021
- @uniswap (2018) β Bull Market 2021
- @polymarket (2018) β DeFi Summer 2020
- @undefined (2020) β Election Season 2024
Each took 2-4 years to achieve PMF through relentless iteration and a bit of luck with market timing
The next wave of great dapps is coming β it just might take longer than you think
Check out Safary's case study with Squid Router!
Everyone thinks crypto is all about the tech, but the real magic is in the marketing
Marketers create:
- vibes
- brand
- culture
- memes
- shitposts
- narratives
- community
- friendships
Great marketing is what keeps us all here
Marketers create:
- vibes
- brand
- culture
- memes
- shitposts
- narratives
- community
- friendships
Great marketing is what keeps us all here
It's deeply ironic that crypto is so anti-marketing, yet 100% driven by marketing
Starting a new movement: e/yap
e/yap e/yapp e/yappp e/yapppp
e/yapppp e/yappp e/yapp e/yap
e/yap e/yapp e/yappp e/yapppp
e/yapppp e/yappp e/yapp e/yap
e/yap e/yapp e/yappp e/yapppp
e/yapppp e/yappp e/yapp e/yap
e/yap e/yapp e/yappp e/yapppp
e/yapppp e/yappp e/yapp e/yap
X's new audience analytics just dropped. Is this what the crypto crowd really looks like?
No one is more full of false hope than:
- VCs investing in the latest L2
- Marketing launching a rebrand
- Growth opening Twitter on Monday
- BD on their first call with a "hot lead"
- Me thinking I can get work done in 5 mins between meetings
- VCs investing in the latest L2
- Marketing launching a rebrand
- Growth opening Twitter on Monday
- BD on their first call with a "hot lead"
- Me thinking I can get work done in 5 mins between meetings
Every time someone asks for your advice on a topic, turn your answer into a piece of content on X
If one person wants to know something, good chance others do too
If one person wants to know something, good chance others do too
KOLs are overrated
They think they have influence, but often don't
Try working with creators instead
They don't think they have influence, but often do
They think they have influence, but often don't
Try working with creators instead
They don't think they have influence, but often do
Great marketing is just crafting content that sparks conversations and sharing it where it matters most
The work paradigm shift from email to telegram is crazy. Real-time chat means the expected response time is no longer days, it's minutes
I'm surprised no L1/L2 has tried to build a @safary-like group on top
One where the ecosystem's best builders & marketers band together to share their growth tactics with the goal of growing the ecosystem overall
Build the user growth engine and the devs will come π
One where the ecosystem's best builders & marketers band together to share their growth tactics with the goal of growing the ecosystem overall
Build the user growth engine and the devs will come π
Web3 growth is a competitive sport
Yet the majority of the industry acts like they can win the race without equipment, resources, training, or even a racer
Don't run naked. Frankly, it's embarrassing π€·
Yet the majority of the industry acts like they can win the race without equipment, resources, training, or even a racer
Don't run naked. Frankly, it's embarrassing π€·
GM & Happy Monday!
Today, I'm thankful to be in crypto. That's the cast π«
Today, I'm thankful to be in crypto. That's the cast π«
Overheard in NYC: βsilence is a negotiation tacticβ
But can it be a marketing tactic? π€
But can it be a marketing tactic? π€
I'm so out of touch that I no longer know what's crypto culture vs actual culture
Like community, the best events drive depth, connection, and serendipity.
You get none of that with conference panels
You get none of that with conference panels
βCost per vibeβ is going to be the metric that ironically makes it in crypto
"Broo we just spent $100K on the craziest party at ethcc"
Wow! How many new users did you get?
"......"
Okay, but how were the vibes?
"Amazing! 1000 people came, so our cost per vibe was only $100!"
"Broo we just spent $100K on the craziest party at ethcc"
Wow! How many new users did you get?
"......"
Okay, but how were the vibes?
"Amazing! 1000 people came, so our cost per vibe was only $100!"
Airdrops are the one night stands of web3 marketing π€«
They're full of promise, often regretted, and rarely lead to long-term loyalty
They're full of promise, often regretted, and rarely lead to long-term loyalty