social
/social2115
Social media is mainstream. This is a place to discuss social media's design and impact. /social is the place for the intelligent and globally informed conversation about social media we've always been looking for.
I can get the rebranding Warpcast to Farcaster. I’ve also often had to explain the difference to newcomers, which has somewhat slowed user growth.
I think the Farcaster protocol remains intact. Its rebranding doesn’t change the fact that it’s still an open, permissionless, programmable, composable, crypto-native, and sufficiently decentralized protocol with a thriving ecosystem. Most users won’t even notice the protocol, something social product geeks and Farcaster devs care about.
Unified product names can boost brand identity and user growth by avoiding confusion. eg. most users don’t realize Bluesky is built on the AT Protocol. As its user base grew, multiple clients/apps emerged, enriching the ecosystem. Growth of the main client benefits the protocol, but user growth needs to come first. So, Warpcast(Farcaster)’s rise doesn’t mean it’s replacing the whole Farcaster protocol.
In the end, rebranding may help, but other product-led protocol growth strategies are likely needed as well.
I think the Farcaster protocol remains intact. Its rebranding doesn’t change the fact that it’s still an open, permissionless, programmable, composable, crypto-native, and sufficiently decentralized protocol with a thriving ecosystem. Most users won’t even notice the protocol, something social product geeks and Farcaster devs care about.
Unified product names can boost brand identity and user growth by avoiding confusion. eg. most users don’t realize Bluesky is built on the AT Protocol. As its user base grew, multiple clients/apps emerged, enriching the ecosystem. Growth of the main client benefits the protocol, but user growth needs to come first. So, Warpcast(Farcaster)’s rise doesn’t mean it’s replacing the whole Farcaster protocol.
In the end, rebranding may help, but other product-led protocol growth strategies are likely needed as well.
Jack Dorsey’s “just setting up my twttr” was 19 years ago.
How the world has changed since!
https://x.com/jack/status/1903073813236957455
How the world has changed since!
https://x.com/jack/status/1903073813236957455
this is why tiktok is appealing to so many.
your audience is one full of strangers who have no idea who you are, your story, your credentials, your network.
liberating.
your audience is one full of strangers who have no idea who you are, your story, your credentials, your network.
liberating.
Many onchain feed apps now come with built-in wallets and related features. Earlier examples include @0xppl, @warpcast and @fireflyapp, while newer ones like @interface. they are all aiming to streamline onchain trading within the app itself, eliminating the need to switch to a connected wallet.
For users, this highlights the value of onchain feeds integrated with social features, enabling them to capture alpha and act quickly. For these apps, adding built-in wallets and trading features helps them achieve pmf while generating revenue through transaction fees. The growth of these apps validates this strategy as a win-win approach.
For users, this highlights the value of onchain feeds integrated with social features, enabling them to capture alpha and act quickly. For these apps, adding built-in wallets and trading features helps them achieve pmf while generating revenue through transaction fees. The growth of these apps validates this strategy as a win-win approach.
A solid summary of the current token launchpad landscape, evolving from pure memecoins to social-driven launches, from AI agents to gamified mechanics, from DApp integration to real-world fashion.
probabaly one undeniable fact: this space has become a significant force in crypto and is moving into the mainstream.
probabaly one undeniable fact: this space has become a significant force in crypto and is moving into the mainstream.
You really had to fight for your reputation back then. So many unspoken rules, unevenly enforced by an army of volunteer moderators.
Then once you were considered wise enough to help them triage incoming posts, you’d be quickly overwhelmed by the firehose of spam, low quality questions and incorrectly applied tags. The arguments on the meta-forum over tag “burnination” and unpopular company policy decisions would slowly wear you down.
Stack Exchange. Good times.
Then once you were considered wise enough to help them triage incoming posts, you’d be quickly overwhelmed by the firehose of spam, low quality questions and incorrectly applied tags. The arguments on the meta-forum over tag “burnination” and unpopular company policy decisions would slowly wear you down.
Stack Exchange. Good times.
Do you think Tim Berners-Lee is aware of Farcaster yet?
🔗 archive.ph/4Vvms
https://www.ft.com/content/79d2d19a-08df-48fc-9a6f-a9dbef58f642
🔗 archive.ph/4Vvms
https://www.ft.com/content/79d2d19a-08df-48fc-9a6f-a9dbef58f642
Most Farcaster users on Twitter are “good”, but more “chaotic”. 🤔
https://magic-x-alignment-chart.vercel.app/
https://magic-x-alignment-chart.vercel.app/
Bluesky CEO Jay Graber at SXSW on the future of social media:
https://www.youtube.com/watch?v=B7OwcXCE5Rg
https://www.youtube.com/watch?v=B7OwcXCE5Rg
“With each new atomic unit, there emerges a new social network”
widespread childhood apathy caused by dopamine addiction and algorithmically induced hopelessness real?
https://x.com/j00ny369t/status/1900357484545442119?s=46&t=1znVA-6f1LI1qvsp8w99Kg
https://x.com/j00ny369t/status/1900357484545442119?s=46&t=1znVA-6f1LI1qvsp8w99Kg
We are all addicted to consuming.
i don’t want to know the lion’s share of what feeds show me
while i understand & appreciate warpcast pushing frames that have onchain components i do kind of wish there was a counter positioned well resourced client with similar goals, except focused on social mini apps totally unrelated to crypto
great opportunity for bsky imo but they have inferior dev legos rn unfortunately
great opportunity for bsky imo but they have inferior dev legos rn unfortunately
meta implementing a feature with the exact name of an existing x feature wasn’t on our bingo card. interesting times
https://x.com/metanewsroom/status/1900156148168212925?s=46
https://x.com/metanewsroom/status/1900156148168212925?s=46
social media subjectivity is inherently cringe
There should be a really great audio app built on top of Farcaster, there have been some good attempts but none of them have hit the mark imo, can be better than OG Clubhouse if done right
Definitely not easy by any means but there's something there
Big problem with Clubhouse was that they were trying to build their own graph (which is normal in web 2) and as a result couldn't focus on just nailing audio conversations (which naturally occur less than scrolling the feed — and that's okay!)
Twitter Spaces (Clubhouse should've taken the $4b acquisition, feature not a bug, hindsight is 20/20) but I think they still leave a lot to be desired despite their reach with being integrated directly into X
Definitely not easy by any means but there's something there
Big problem with Clubhouse was that they were trying to build their own graph (which is normal in web 2) and as a result couldn't focus on just nailing audio conversations (which naturally occur less than scrolling the feed — and that's okay!)
Twitter Spaces (Clubhouse should've taken the $4b acquisition, feature not a bug, hindsight is 20/20) but I think they still leave a lot to be desired despite their reach with being integrated directly into X
Feels like we're due for a social app summer
Last good one we had was during COVID
Let's bring that magic back, it's time
Last good one we had was during COVID
Let's bring that magic back, it's time
The shifts in how we socialize online over the past few years have been fascinating to watch. Some that stick out to me:
1. Public feeds → private chats, raw thoughts often too risky to share on the timeline or sense that no one will see it unless it's engagement bait (have felt this shift the most on X, RIP Twitter)
2. Consume content solo → DM to friends, often with little to no context, implicit "this made me think of you" or "I think you'd like this", sometimes they react or reply, maybe you talk about it later
3. Passively aware of what everyone is up to (curated version), whether they're a close friend or an influencer you follow, we know more about what people are doing but maybe less about how they're thinking or really feeling?
4. Algos everywhere, we swipe and scroll through feeds never knowing what comes next (friend? influencer? ad?), death of the follower (s/o Jack Conte), sometimes can't even remember who posted what
5. Dehumanization of content, comment culture is wild, 4th wall broken
1. Public feeds → private chats, raw thoughts often too risky to share on the timeline or sense that no one will see it unless it's engagement bait (have felt this shift the most on X, RIP Twitter)
2. Consume content solo → DM to friends, often with little to no context, implicit "this made me think of you" or "I think you'd like this", sometimes they react or reply, maybe you talk about it later
3. Passively aware of what everyone is up to (curated version), whether they're a close friend or an influencer you follow, we know more about what people are doing but maybe less about how they're thinking or really feeling?
4. Algos everywhere, we swipe and scroll through feeds never knowing what comes next (friend? influencer? ad?), death of the follower (s/o Jack Conte), sometimes can't even remember who posted what
5. Dehumanization of content, comment culture is wild, 4th wall broken
what's the value to bringing TikTok on-chain?
their current model is "social commerce" where they take a % of marketplace transaction, plus Ads.
their current model is "social commerce" where they take a % of marketplace transaction, plus Ads.
could be 🤔
who is gonna buy TikTok?
also seeing Microsoft and Perplexity AI on the list
I think it will be Amazon.
also seeing Microsoft and Perplexity AI on the list
I think it will be Amazon.
surprised i'm only seeing the Flashes announcement now, but v cool to see decentralized social's value prop of "access to a built-in audience" and "reach a wider audience [beyond the app]" in TechCrunch.
another value prop: "instead of being trapped by an algo, access custom feeds or curated feeds from artists"
another value prop: "instead of being trapped by an algo, access custom feeds or curated feeds from artists"
time to democratize social feed technologies