819247
Aditya Chauhan
@aditya-marketoor #819247
Full time web3 marketing & community guy | Part time Farmer
28 Follower 43 Following
me: what curve do i belong to
gpt: compliments that feel a little too accurate
had to post it
gpt: compliments that feel a little too accurate
had to post it
my boss after asking me to prepare a GTM strategy for our new client in 1 day
shy about initiating the conversation?
here’s one of the smartest, simplest conversation starters i’ve seen in a while
respect the hustle🫡
here’s one of the smartest, simplest conversation starters i’ve seen in a while
respect the hustle🫡
me when someone says, ‘all you do as a marketer is post’
Gm Fam,
Tough things don’t block the path. They are the path
Tough things don’t block the path. They are the path
Them: does the 'memes + reply guy' strategy really work?
Me: ▶︎ •၊၊||၊|။||||။၊|။|||။|||။၊| 45:37
Me: ▶︎ •၊၊||၊|။||||။၊|။|||။|||။၊| 45:37
Gm gm,
I really admire how locked in you are even on weekends.
You’re gonna make it 🔥
I really admire how locked in you are even on weekends.
You’re gonna make it 🔥
been in web3 marketing space for aroound 3+ years now (and web2 before that), but more i learn, more i realize how much I dun know.
so decided to invest in getting better. officially joined the @safary certification cohort.
let’s see where this takes.
so decided to invest in getting better. officially joined the @safary certification cohort.
let’s see where this takes.
Gm gm fam,
Take care of the important things (that money can't buy):
A fit body
A calm mind
A house full of love
Take care of the important things (that money can't buy):
A fit body
A calm mind
A house full of love
If you learn how to tell a story,
it gives you powers you didn’t have in all sorts of places.
it gives you powers you didn’t have in all sorts of places.
Best marketing? you don’t see it coming. you just vibe with it and then realize you’re already in the funnel.
my wife saw my portfolio today
dun know why she's been talking to me very politely ever since.
dun know why she's been talking to me very politely ever since.
idk who needs to hear this
but chill everything’s gonna be okay soon.
but chill everything’s gonna be okay soon.
Logged in to farcaster after six months, send me some tips to restart the game here.
Stop chasing virality. focus on what resonates with your audience and build from there.
gm gm
setting boundaries doesn't make you less authentic
it makes you more sustainable.
setting boundaries doesn't make you less authentic
it makes you more sustainable.
Your Story Is Your Brand
I spent so much time focusing on tactics suggested by gurus...when I should’ve been focusing on my story.
Your story
-how you got here,
-the challenges you’ve faced,
-the lessons learned along the way-that’s what makes your brand unique.
People don’t buy products, they buy stories. They invest in the human behind the brand. The more you share your journey, the more people see themselves in it, and that’s where loyalty comes from. Don't sleep on your story-it’s your greatest branding asset.
I spent so much time focusing on tactics suggested by gurus...when I should’ve been focusing on my story.
Your story
-how you got here,
-the challenges you’ve faced,
-the lessons learned along the way-that’s what makes your brand unique.
People don’t buy products, they buy stories. They invest in the human behind the brand. The more you share your journey, the more people see themselves in it, and that’s where loyalty comes from. Don't sleep on your story-it’s your greatest branding asset.
Token2049 is all about smoking, drinking, and collecting a ton of merchandise (with people collecting bags bigger than themselves).
If you want to collect real value, the networking village is the place to be.
The rest should attend quality side events, not just parties.
If you want to collect real value, the networking village is the place to be.
The rest should attend quality side events, not just parties.
Don't overthink and complicate things.
Just do it.
Just do it.
Can we admit that tracking the right KPIs is the game-changer of all time?
As a marketing & growth guy with almost 4 yrs of experience in web3 space, i've learned that tracking the right KPIs can make or break the project. after countless campaigns/initiatives, failed experiments and 'why always me' moments, i've refined my approach to the below metrics that truly matter:
= Acquisition metrics: understanding CAC and tracking website visitors helped me refine my strategy & target plus attract the right audience
= Engagement metrics: watching community engagement rate soar is always an amazing feeling. by focusing on sm mentions, ugc, i built a vibrant community that felt invested in our mission
= community growth metrics: keeping a track on growth rate can help you access the effectiveness of the outreach strategies & adjust accordingly
= value metrics: in the defi space, tracking the tvl & market capitalization gives insights into user trust and market percepton, which is very crucial for the credibilty
As a marketing & growth guy with almost 4 yrs of experience in web3 space, i've learned that tracking the right KPIs can make or break the project. after countless campaigns/initiatives, failed experiments and 'why always me' moments, i've refined my approach to the below metrics that truly matter:
= Acquisition metrics: understanding CAC and tracking website visitors helped me refine my strategy & target plus attract the right audience
= Engagement metrics: watching community engagement rate soar is always an amazing feeling. by focusing on sm mentions, ugc, i built a vibrant community that felt invested in our mission
= community growth metrics: keeping a track on growth rate can help you access the effectiveness of the outreach strategies & adjust accordingly
= value metrics: in the defi space, tracking the tvl & market capitalization gives insights into user trust and market percepton, which is very crucial for the credibilty
Cut through the noise and get straight to the strategies that drive results.
Don’t build for followers, build for an audience
Rule over your emotions.
As i reflect on my 3 year journey in web3 marketing, im reminded that this space is constantly evolving. while i don't claim to be an expert, ive learned valuable lessons through a lot of trial & error, and im eager to share them with you.
learning 1: community is the real mvp. i used to think that content was king, but no, its the community that wears the crown.
learning 2: authenticity beats the algorithms. web3 is built on transparency and trust. authenticity is a key to building credibility with the audience. be real and be honest and don't try to manipulate those algos.
learning 3: web3 is not just about tech, its about people. there is so much tech in this space but at the end of the day, its about solving problems for real people.
learning 4: dont just promote, do educate as well. web3 is complex and education is crucial.
learning 6: collaboration is the new competition. seek out partnerships, collaborations and opportunities to work together.
if you have made it this far, heartfelt thanks.
learning 1: community is the real mvp. i used to think that content was king, but no, its the community that wears the crown.
learning 2: authenticity beats the algorithms. web3 is built on transparency and trust. authenticity is a key to building credibility with the audience. be real and be honest and don't try to manipulate those algos.
learning 3: web3 is not just about tech, its about people. there is so much tech in this space but at the end of the day, its about solving problems for real people.
learning 4: dont just promote, do educate as well. web3 is complex and education is crucial.
learning 6: collaboration is the new competition. seek out partnerships, collaborations and opportunities to work together.
if you have made it this far, heartfelt thanks.
