305
Brennen Schlueter
@brennen #305
Burning playbooks @ Heretic.wtf Prev: CMO at Aleo, RabbitHole, Gaia + a bunch of agencies.
2336 Follower 153 Following
HERETIC BRAND THERAPY
One of the things I’ve noticed working with founders is that most just need a little marketing perspective and guidance.
So I’m trying something new.
Rather than a long term agency relationship or an underdefined advisory, I’m offering a 1 week program to identify challenges and outline opportunities/recommendations for founders needing marketing support.
Whether the recommendations are bigger things like reworking their brand or smaller things like adjusting copy to be more effective, founders are far more capable than they think.
If you’re interested drop a comment or reach out!
One of the things I’ve noticed working with founders is that most just need a little marketing perspective and guidance.
So I’m trying something new.
Rather than a long term agency relationship or an underdefined advisory, I’m offering a 1 week program to identify challenges and outline opportunities/recommendations for founders needing marketing support.
Whether the recommendations are bigger things like reworking their brand or smaller things like adjusting copy to be more effective, founders are far more capable than they think.
If you’re interested drop a comment or reach out!
I realize everyone is in NY but who will be in Miami this weekend? I want to see some people too ☹️
It’s an interesting signal that most web3 projects avoid Instagram and TikTok as a marketing channel because they believe their product is too niche and they don’t know how to be visually creative with their brand.
Tells me there’s a messaging problem, a design problem, and a perception problem that they need to talk to the people who already “get it”.
Tells me there’s a messaging problem, a design problem, and a perception problem that they need to talk to the people who already “get it”.
Noticing that I open Warpcast, see a bunch of notifications, tap notifications, they’re all low value mini-apps (don’t love the rename), immediately close the whole app.
Snatch feat Cheryl Pepsii Riley - Let Me Love You Boy (2000)
I first found this track mislabeled in a daft punk discography torrent around 2003.
It gets stuck in my head from time to time and I always have to dig to find it since it’s not on any major streams
https://youtu.be/SfZOwVDUOSY
I first found this track mislabeled in a daft punk discography torrent around 2003.
It gets stuck in my head from time to time and I always have to dig to find it since it’s not on any major streams
https://youtu.be/SfZOwVDUOSY
The G in GPT stands for ghibli
6 workouts. 3 pitches. Unlimited creativity.
I can feel this graffiti’s frustration
No cheating, drop your last saved photo no context
Framing this and putting it on my wall
Ok, the Solana ad is gone. How does something like this happen to a project this size? It reminds me of an infamous soda ad…
https://image.cnbcfm.com/api/v1/image/104385867-kendall-jenner-pepsi-1.jpg?v=1529474725&w=750&h=422&vtcrop=y
https://image.cnbcfm.com/api/v1/image/104385867-kendall-jenner-pepsi-1.jpg?v=1529474725&w=750&h=422&vtcrop=y
Oh fuck.
See my reaction times in Reflex Rush on the @atlas frame:
383ms
357ms
71ms
360ms
376ms
Average time: 309ms
See my reaction times in Reflex Rush on the @atlas frame:
383ms
357ms
71ms
360ms
376ms
Average time: 309ms
Oh boy this Solana ad is striking a nerve. I wonder what they saw that made them go all in on maga?
@bracky I want in on the Madness! 🏀
I have touched grass.
Photo from last night when @dylanabruscato decided to do another physical location challenge, sacrificing himself for the game.
I'm a Builder-Pragmatist (-4.5, 4.5) on the Onchain Alignment Chart! Check out your position:
revisiting my "website" where briefly in 2021 I made a public google doc where I would drop thoughts around emerging web3 stuffs. Mentioning things like /zora and write.xyz (before it was /mirror)
Fun little format I might bring back.
https://docs.google.com/document/d/1Sp3toswi7JLWl7Y0YGvWCd-Mmqtr9imUXRqdb29bCq0/edit?usp=sharing
Fun little format I might bring back.
https://docs.google.com/document/d/1Sp3toswi7JLWl7Y0YGvWCd-Mmqtr9imUXRqdb29bCq0/edit?usp=sharing
24 years ago (!!) we got Discovery from these legends. Probably my number one album of all time. Sue me.
I’m looking to take on 2 more clients for Heretic this next quarter. Finding them via Farcaster would be 🔝.
If you’re looking to up your marketing game with senior marketing leadership and need a campaign with the most creative ideas possible, we’re ready to run at your brief.
Www.heretic.wtf
If you’re looking to up your marketing game with senior marketing leadership and need a campaign with the most creative ideas possible, we’re ready to run at your brief.
Www.heretic.wtf
Live From Los Angeles: A Fire
Relief Benefit - 100% of net proceeds will be donated to MusiCares' Fire Relief Efforts, supporting artists and the music community affected by the L.A. wildfires.
Also will be live-streamed globally on YouTube.
https://www.livefromlosangeles.org/
Relief Benefit - 100% of net proceeds will be donated to MusiCares' Fire Relief Efforts, supporting artists and the music community affected by the L.A. wildfires.
Also will be live-streamed globally on YouTube.
https://www.livefromlosangeles.org/
Recorded a b2b set at Venice Afters Clubhouse benefitting fire relief yesterday. Of course Bro was in attendance. 11am rainy day set 🔝
I'll post the full set when its live.
I'll post the full set when its live.
I'm losing followers and it only makes me more bullish on FC.
A client once said we gave them ideas that "stuck to the roof of their mind like peanut butter," and I'm constantly chasing that high.
Best kept secret that i didnt mean to make a secret
2802
Garrett
@garrett·19:42 03/03/2025
Brennen is just nice with the storytelling IYKYK
Good brand strategy should feel like common sense. If it needs a long explanation, it’s probably overcomplicated.
Clarity wins. Focus beats excess. Make it obvious, make it undeniable.
Clarity wins. Focus beats excess. Make it obvious, make it undeniable.
My driver just put on 525,600 minutes and I made him pull over and let me out.
Who’s got a starter kit on how to make my own agent? I’m overwhelmed and undereducated.
I just minted my Faces of Farcaster. A custom, onchain art collection exclusively for Farcasters by @harmonybot and @sayangel
Over on X, @Polymarket acquired @UAWeapons
and turned it into @PolymarketIntel. Moving into a newsroom content strategy.
1. It makes complete sense to adopt this content strategy since all markets move on sentiment and news. This strategy serves the users and strengthens the brand.
2. I'm conflicted about purchasing another handle. It could be a genius way to immediately reach a large (800k+) audience and onboard new users rather than trying to build that audience from scratch. It used to be against Twitters TOS to purchase a handle, not sure anymore.
Will the existing audience resonate with the shift? Does it help them acquire new users?
and turned it into @PolymarketIntel. Moving into a newsroom content strategy.
1. It makes complete sense to adopt this content strategy since all markets move on sentiment and news. This strategy serves the users and strengthens the brand.
2. I'm conflicted about purchasing another handle. It could be a genius way to immediately reach a large (800k+) audience and onboard new users rather than trying to build that audience from scratch. It used to be against Twitters TOS to purchase a handle, not sure anymore.
Will the existing audience resonate with the shift? Does it help them acquire new users?
