431660
David Horvath

@davidzhorvath #431660

Uglydoll co-creator, Nick Jr's Bossy Bear, Sony's Uverchan, and NHK's Littlebony.
313 Follower 181 Following
Greetings friends and family, pardon the copy paste note: Sun-Min and I are away until November 6 to orchestrate the return of Classic Uglydoll. We all not be checking DMs but you know how to find us. Yes I was in your neighborhood and left by the time you noticed- pardon the silence, miss you and will reach out soon!
Thank you all! For those asking us to submit a 3rd prop, this is why we cannot: https://x.com/davidzhorvath/status/1838182865257021920
2 hours left, thank you all!
ends Sunday 8:43 am EST! I understand taking on Sanrio with potentially, over time, millions of new non-crypto people from around the world falling in love with nouns is not the best idea for many... it was a pleasure to go through the process with you. However this ends, nouns is working.
Thank you all. ⌐◨-◨
can confirm,
will meet with our old pals at BanDai Japan,
Takara Tomy, and Medicom.
nouns is not a character brand - but a protocol with an art layer which can serve as an attractant.
That which is currently functioning would continue: nouns would have an extra pocket going after that tiny touch of Snoopy’s market share, bringing a growing percentage of an increasing number of new people.
I no longer attend trade shows for Uglydoll, we use reps + distributors.
Nouns has to earn the use of reps... they need to see you at 3M or so
(I would give it 3 years) so I would have to be on the ground at all trade shows, especially in Japan, US and Germany.
Too important not to. Sorry, missed this.
so close but nouncil will have to vote against. Here is a video with @toadyhawk.eth and @joshuafisher.eth for all yet to vote on 638, huge thank you for your time and comments. https://www.youtube.com/watch?v=iIp-QR_ptN4
\10/2(水)~10/27(日)/
POPBOX SHIBUYAを開催!

今年は「POP HOP STEP JUMP!」をテーマに、総勢70を超えるアーティストとオリジナルグッズが集まります。
お楽しみいただけるイベントが盛りだくさん!

くわしくは↓

https://www.loft.co.jp/shop_list/info.php?shop_id=189&info_id=549287
someone expressed disappointment that sofubi is not in the new prop, so I highlight here for clarity...as it is indeed in there: Nouns Sofubi will be at super festival and Tokyo Gift Fair to expose to proper retail buyers (and produced at our own expense, not part of the ask in our prop)
If Snoopy wants to stay at the Hallmark store in your small town USA,
Peanuts has to perform here at LOFT Shibuya, 6th floor.
It’s a dance few realize is happening, and where many
character brands go from zero to global over time. We got our start here.
No kids.
https://x.com/davidzhorvath/status/1682586201578958848
Very good question, wanted to make more visible.

Need to be able to respond quickly to all interest from retail, reps and distributors.
Greater quantities, far better price.

It’s not round 2, it’s just one single round.
I produced the first small wave of plush on my own after the retailer expressed concern with the sofubi and bags that nouns was not “ours”.

The plush being crafted in uglydoll fur by the uglydoll designer settled worries/confusion, and the entire section performed well.

i had to fedex them to make it in time, can’t put 100 dolls on a container, cost just to make 100 at a time not viable/factory has minimum order quantity , did as a favor, have to order minimum fabric roll per color.
BTW the nouns sofubi will be with us at all 3 Super Festivals
right next to the Budokan alongside the plush,
and we will produce all on our own dime,
that's 100% happening regardless.
Voting has started so I will refrain from posting much more unless there are specific questions, (direct message or public) I’ll be sure to reply as soon as I can.
the vote has started! Thank you for your time, regardless. This prop is based on a design which sold out over a weekend (was supposed to last one month) at a higher rate than what Uglydoll sells at per this location, and if passed, will focus on Japan first, then Taiwan, Korea and USA after.
The goal isn't awareness, but for an increasing number of new people to draw nouns inwards into their daily life. We have done this with our own brands, just as other lifestyle character brands have, by using plush as a mechanism of discovery, leading the subconscious to the larger program. ⌐◨-◨
Sanrio is not in the toy business. The reason the plush is usually front and center is to create an opportunity for you to hold the brand in your hand and create a connection.
It is surrounded by the other components of the program, typically comprised of things that are useful in daily life, so that you immediately make the subconscious realization that this is not a toy or a collectible you put on a shelf, but a brand to bring inwards and make part of your life.

The plush is a mechanism to draw you closer and then to hopefully make a connection: it’s the point of first culture contact, first impression, the beginning of a relationship quite literally.
Same thing with Snoopy, Totoro, moomin , Miffy, Uamou, Pusheen, and our own work.

We have sold millions of pieces of plush over the years, but we are not in the toy business.

(the prop explains I will be supplying the bags on my own dime, and the hope is to open up shelf space overtime for other noun creators, who like to work in the real world)
If I receive mostly down votes or abstain, I am just as appreciative. It means nouns is working.
When I first encountered the protocol in its first week, I saw it as the potential Uber to the taxi of the legacy media driven Licensing character world I’ve been in for two decades. I love the old system, and the part which drives Sanrio and Snoopy still works brilliantly, but it needs some shaking up on the Hollywood side.

When the founders invited me to participate in what they called “studio one” I was thrilled. I consider that prop to be a success.
Some may misunderstand what the purpose was: that’s on me for poor communication, how I expressed previous frustrations, or very well may be not what the majority wishes for nouns. Which means nouns working and I appreciate it. You still took time out of your day regardless.
The tail end of my three years here saw success and presented an opportunity- and that’s why I’m here now .
A good example of what a noun’s character brand shop would ultimately look like in Japan. It took Uamou about 10 years to earn this in culture and now lines wrap around the block in several countries. Our prop dreams to open such shelf space for other creators and bring as many new people.
Our first nouns studio one meeting!
And that was the end of our involvement- these guys are brilliant. Congratulations and can’t wait!

https://deadline.com/2024/09/shark-pickle-cone-documentary-x-premiere-1236090715/
Please ask any questions here!
My studio one prop with nouns years ago was upon invitation from the founders to introduce nouns to Hollywood: from Illumination and Imagine, Netflix and DreamWorks to the producers of Ice Age, Garfield, and Despicable Me (he loved it, all in, as was CAA), Mattel, Lego, playmobil and others. Our conversations with Illumination continued well into 2023. The pain point was cost, and deemed too much of the treasury would have gone to one single effort. Nouns Sofubi was part of that prop, and that worked wonderfully, which presented the plush opportunity we have today.
Please ask any questions here.
Pictured: 2022 marui Shinjuku reveal where the nouns Sofubi was first for sale, (featuring the top creators in Japan Japan ) and 2023 LOFT Ginza where two fully painted versions were for sale.
While the soft vinyl was a smaller portion of the studio one prop which I was invited by the founders to lead, and focused on introductions to Hollywood, the soft vinyl was an enormous success, and served its purpose - the original reason for these existing worked brilliantly.