431660
David Horvath
@davidzhorvath #431660
Uglydoll co-creator, Nick Jr's Bossy Bear, Sony's Uverchan, and NHK's Littlebony.
327 Follower 181 Following
Greetings friends and family, pardon the copy paste note: Sun-Min and I are away until November 6 to orchestrate the return of Classic Uglydoll. We all not be checking DMs but you know how to find us. Yes I was in your neighborhood and left by the time you noticed- pardon the silence, miss you and will reach out soon!
Thank you all! For those asking us to submit a 3rd prop, this is why we cannot: https://x.com/davidzhorvath/status/1838182865257021920
431660
David Horvath
@davidzhorvath·11:54 23/09/2024
because we didn't build Uglydoll in a community setting, there was no input on design... we placed Uglydoll on shelves and they sold very fast everywhere we placed them. Same for Bossy Bear. Sales was our feedback, and that is the same feedback we were responding to here, which lead us to submit 2 versions of the prop.
x.com
ends Sunday 8:43 am EST! I understand taking on Sanrio with potentially, over time, millions of new non-crypto people from around the world falling in love with nouns is not the best idea for many... it was a pleasure to go through the process with you. However this ends, nouns is working.
Thank you all. ⌐◨-◨
Thank you all. ⌐◨-◨
can confirm,
will meet with our old pals at BanDai Japan,
Takara Tomy, and Medicom.
will meet with our old pals at BanDai Japan,
Takara Tomy, and Medicom.
12342
⌐◨-◨ BiGSHOT ⌐◨-◨
@bigshotklim·16:11 20/09/2024
As an Art Toy and collectible producer with a long history in the industry, I can not even begin to explain how difficult of a process it is to get anything in front of the LOFT buyers and then have the clout and history to sit with the giants like Medicom Toy, Bandai JP and TOMY and show them something as quirky as nouns and have them take it seriously. This would be a huge missed opportunity for the Dao but also a big loss for builders like myself that would have our product adjacent to these conversations once the first rounds pass. If you have a NOUN please watch Davids Video with @toadyhawk.eth and @joshuafisher.eth and vote yes, if you are not sure or if this is not your area of expertise, please consider obtaining.
nouns is not a character brand - but a protocol with an art layer which can serve as an attractant.
That which is currently functioning would continue: nouns would have an extra pocket going after that tiny touch of Snoopy’s market share, bringing a growing percentage of an increasing number of new people.
That which is currently functioning would continue: nouns would have an extra pocket going after that tiny touch of Snoopy’s market share, bringing a growing percentage of an increasing number of new people.
I no longer attend trade shows for Uglydoll, we use reps + distributors.
Nouns has to earn the use of reps... they need to see you at 3M or so
(I would give it 3 years) so I would have to be on the ground at all trade shows, especially in Japan, US and Germany.
Too important not to. Sorry, missed this.
Nouns has to earn the use of reps... they need to see you at 3M or so
(I would give it 3 years) so I would have to be on the ground at all trade shows, especially in Japan, US and Germany.
Too important not to. Sorry, missed this.
so close but nouncil will have to vote against. Here is a video with @toadyhawk.eth and @joshuafisher.eth for all yet to vote on 638, huge thank you for your time and comments. https://www.youtube.com/watch?v=iIp-QR_ptN4
＼10/2(水)～10/27(日)／
POPBOX SHIBUYAを開催！
今年は「POP HOP STEP JUMP！」をテーマに、総勢70を超えるアーティストとオリジナルグッズが集まります。
お楽しみいただけるイベントが盛りだくさん！
くわしくは↓
https://www.loft.co.jp/shop_list/info.php?shop_id=189&info_id=549287
POPBOX SHIBUYAを開催！
今年は「POP HOP STEP JUMP！」をテーマに、総勢70を超えるアーティストとオリジナルグッズが集まります。
お楽しみいただけるイベントが盛りだくさん！
くわしくは↓
https://www.loft.co.jp/shop_list/info.php?shop_id=189&info_id=549287
someone expressed disappointment that sofubi is not in the new prop, so I highlight here for clarity...as it is indeed in there: Nouns Sofubi will be at super festival and Tokyo Gift Fair to expose to proper retail buyers (and produced at our own expense, not part of the ask in our prop)
If Snoopy wants to stay at the Hallmark store in your small town USA,
Peanuts has to perform here at LOFT Shibuya, 6th floor.
It’s a dance few realize is happening, and where many
character brands go from zero to global over time. We got our start here.
No kids.
https://x.com/davidzhorvath/status/1682586201578958848
Peanuts has to perform here at LOFT Shibuya, 6th floor.
It’s a dance few realize is happening, and where many
character brands go from zero to global over time. We got our start here.
No kids.
https://x.com/davidzhorvath/status/1682586201578958848
Very good question, wanted to make more visible.
Need to be able to respond quickly to all interest from retail, reps and distributors.
Greater quantities, far better price.
It’s not round 2, it’s just one single round.
I produced the first small wave of plush on my own after the retailer expressed concern with the sofubi and bags that nouns was not “ours”.
The plush being crafted in uglydoll fur by the uglydoll designer settled worries/confusion, and the entire section performed well.
i had to fedex them to make it in time, can’t put 100 dolls on a container, cost just to make 100 at a time not viable/factory has minimum order quantity , did as a favor, have to order minimum fabric roll per color.
Need to be able to respond quickly to all interest from retail, reps and distributors.
Greater quantities, far better price.
It’s not round 2, it’s just one single round.
I produced the first small wave of plush on my own after the retailer expressed concern with the sofubi and bags that nouns was not “ours”.
The plush being crafted in uglydoll fur by the uglydoll designer settled worries/confusion, and the entire section performed well.
i had to fedex them to make it in time, can’t put 100 dolls on a container, cost just to make 100 at a time not viable/factory has minimum order quantity , did as a favor, have to order minimum fabric roll per color.
19530
mike good ⌐◨-◨
@mikegood·01:50 19/09/2024
If it sold out so easily, I’m still not understanding why we have to fund so much for round 2 if it’s in such high demand..
BTW the nouns sofubi will be with us at all 3 Super Festivals
right next to the Budokan alongside the plush,
and we will produce all on our own dime,
that's 100% happening regardless.
right next to the Budokan alongside the plush,
and we will produce all on our own dime,
that's 100% happening regardless.
Voting has started so I will refrain from posting much more unless there are specific questions, (direct message or public) I’ll be sure to reply as soon as I can.
the vote has started! Thank you for your time, regardless. This prop is based on a design which sold out over a weekend (was supposed to last one month) at a higher rate than what Uglydoll sells at per this location, and if passed, will focus on Japan first, then Taiwan, Korea and USA after.
The goal isn't awareness, but for an increasing number of new people to draw nouns inwards into their daily life. We have done this with our own brands, just as other lifestyle character brands have, by using plush as a mechanism of discovery, leading the subconscious to the larger program. ⌐◨-◨
Sanrio is not in the toy business. The reason the plush is usually front and center is to create an opportunity for you to hold the brand in your hand and create a connection.
It is surrounded by the other components of the program, typically comprised of things that are useful in daily life, so that you immediately make the subconscious realization that this is not a toy or a collectible you put on a shelf, but a brand to bring inwards and make part of your life.
The plush is a mechanism to draw you closer and then to hopefully make a connection: it’s the point of first culture contact, first impression, the beginning of a relationship quite literally.
Same thing with Snoopy, Totoro, moomin , Miffy, Uamou, Pusheen, and our own work.
We have sold millions of pieces of plush over the years, but we are not in the toy business.
(the prop explains I will be supplying the bags on my own dime, and the hope is to open up shelf space overtime for other noun creators, who like to work in the real world)
It is surrounded by the other components of the program, typically comprised of things that are useful in daily life, so that you immediately make the subconscious realization that this is not a toy or a collectible you put on a shelf, but a brand to bring inwards and make part of your life.
The plush is a mechanism to draw you closer and then to hopefully make a connection: it’s the point of first culture contact, first impression, the beginning of a relationship quite literally.
Same thing with Snoopy, Totoro, moomin , Miffy, Uamou, Pusheen, and our own work.
We have sold millions of pieces of plush over the years, but we are not in the toy business.
(the prop explains I will be supplying the bags on my own dime, and the hope is to open up shelf space overtime for other noun creators, who like to work in the real world)
If I receive mostly down votes or abstain, I am just as appreciative. It means nouns is working.
When I first encountered the protocol in its first week, I saw it as the potential Uber to the taxi of the legacy media driven Licensing character world I’ve been in for two decades. I love the old system, and the part which drives Sanrio and Snoopy still works brilliantly, but it needs some shaking up on the Hollywood side.
When the founders invited me to participate in what they called “studio one” I was thrilled. I consider that prop to be a success.
Some may misunderstand what the purpose was: that’s on me for poor communication, how I expressed previous frustrations, or very well may be not what the majority wishes for nouns. Which means nouns working and I appreciate it. You still took time out of your day regardless.
The tail end of my three years here saw success and presented an opportunity- and that’s why I’m here now .
When I first encountered the protocol in its first week, I saw it as the potential Uber to the taxi of the legacy media driven Licensing character world I’ve been in for two decades. I love the old system, and the part which drives Sanrio and Snoopy still works brilliantly, but it needs some shaking up on the Hollywood side.
When the founders invited me to participate in what they called “studio one” I was thrilled. I consider that prop to be a success.
Some may misunderstand what the purpose was: that’s on me for poor communication, how I expressed previous frustrations, or very well may be not what the majority wishes for nouns. Which means nouns working and I appreciate it. You still took time out of your day regardless.
The tail end of my three years here saw success and presented an opportunity- and that’s why I’m here now .
A good example of what a noun’s character brand shop would ultimately look like in Japan. It took Uamou about 10 years to earn this in culture and now lines wrap around the block in several countries. Our prop dreams to open such shelf space for other creators and bring as many new people.
Our first nouns studio one meeting!
And that was the end of our involvement- these guys are brilliant. Congratulations and can’t wait!
https://deadline.com/2024/09/shark-pickle-cone-documentary-x-premiere-1236090715/
And that was the end of our involvement- these guys are brilliant. Congratulations and can’t wait!
https://deadline.com/2024/09/shark-pickle-cone-documentary-x-premiere-1236090715/
Please ask any questions here!
My studio one prop with nouns years ago was upon invitation from the founders to introduce nouns to Hollywood: from Illumination and Imagine, Netflix and DreamWorks to the producers of Ice Age, Garfield, and Despicable Me (he loved it, all in, as was CAA), Mattel, Lego, playmobil and others. Our conversations with Illumination continued well into 2023. The pain point was cost, and deemed too much of the treasury would have gone to one single effort. Nouns Sofubi was part of that prop, and that worked wonderfully, which presented the plush opportunity we have today.
My studio one prop with nouns years ago was upon invitation from the founders to introduce nouns to Hollywood: from Illumination and Imagine, Netflix and DreamWorks to the producers of Ice Age, Garfield, and Despicable Me (he loved it, all in, as was CAA), Mattel, Lego, playmobil and others. Our conversations with Illumination continued well into 2023. The pain point was cost, and deemed too much of the treasury would have gone to one single effort. Nouns Sofubi was part of that prop, and that worked wonderfully, which presented the plush opportunity we have today.
Please ask any questions here.
Pictured: 2022 marui Shinjuku reveal where the nouns Sofubi was first for sale, (featuring the top creators in Japan Japan ) and 2023 LOFT Ginza where two fully painted versions were for sale.
While the soft vinyl was a smaller portion of the studio one prop which I was invited by the founders to lead, and focused on introductions to Hollywood, the soft vinyl was an enormous success, and served its purpose - the original reason for these existing worked brilliantly.
Pictured: 2022 marui Shinjuku reveal where the nouns Sofubi was first for sale, (featuring the top creators in Japan Japan ) and 2023 LOFT Ginza where two fully painted versions were for sale.
While the soft vinyl was a smaller portion of the studio one prop which I was invited by the founders to lead, and focused on introductions to Hollywood, the soft vinyl was an enormous success, and served its purpose - the original reason for these existing worked brilliantly.
Prop 638 is up, with notes from our previous version reflected in the focus (we start with Japan first) and I have added details for greater context. Note: Image heavy and slow to load. Thank you all for your input!
We've made plenty of mistakes.
No clue where this elephant statue is now.
No clue where this elephant statue is now.
plush is the mechanism which makes the connection and leads your subconscious to understand: This is a brand to draw inwards towards your life - rather than a “collectible.”
This is the world the nouns plush will enter. These images are aimed at adults, and not collectors.
This is the world the nouns plush will enter. These images are aimed at adults, and not collectors.
Revised candidate up for questions!
Major difference is we will focus on Japan first in response to previous cost concerns. Lengthens the time frame but same goal.
Thank you! (image heavy!)
https://www.nouns.camp/candidates/0x7a1682faf72e41e1e23a11a4cc248c1d4444eb9f-nouns-plush-by-the-creators-of-uglydoll
Major difference is we will focus on Japan first in response to previous cost concerns. Lengthens the time frame but same goal.
Thank you! (image heavy!)
https://www.nouns.camp/candidates/0x7a1682faf72e41e1e23a11a4cc248c1d4444eb9f-nouns-plush-by-the-creators-of-uglydoll
our reworked prop almost done... more in there about what we do and our years with nouns for all new nouners
Nouns: I like the original front page page. I wouldn’t touch a thing other than remove outdated links and replace them with a direct single click to where the community primarily resides. There can be a link to more detail in regards to the rabbit holes to go down, but that front page is so crucial. It says hello.
In 10 years Uamou went from zero to a competitor of Snoopy and Moomin, and may live as long. Uamou fans made the brand part of their lives, and it was all their doing, without pursuit of their attention- they line up in Comic-Con numbers around the world.
Nouns can achieve this.
Nouns can achieve this.
in Japan we mostly sold bags, but the plush brought you over and started you on the idea of carrying us around. Well... the bags are back.
2025年前半
2025年前半
our first true dive into the lifestyle character brand world in Japan was when our own knocked Pokemon down to 7th place... for 2 weeks.
They would have their revenge in 2019.
They would have their revenge in 2019.
122cm wall, Shinjuku Marui. What % of people walking through read this and look up the website?
How many people who purchase a Snoopy from the Hallmark store actually visit the Snoopy site afterwards? As an increasing number around the world make such brands a part of their lives, that % starts to make Sanrio worry.
How many people who purchase a Snoopy from the Hallmark store actually visit the Snoopy site afterwards? As an increasing number around the world make such brands a part of their lives, that % starts to make Sanrio worry.
When growing a lifestyle character brand, in formative stages, “toys” (typically plush) function as a mechanism to make a connection while the program provides clarity that these aren’t collectibles, but a brand to make part of everyday life. The useful goods of high-quality solidify such.
the next version of our prop will make it clear that our specialty is taking something from zero on a piece of paper and taking on Hello Kitty with zero ads, no marketing, and without social media.
my previous prop was 100% community driven.
12342
⌐◨-◨ BiGSHOT ⌐◨-◨
@bigshotklim·21:03 07/09/2024
The collaborative jams in the discord were some of the best times I have had in NOUNs.
how can a plush bring people to nouns?
The Uglydoll blanket is the answer.
Check... it's a long one:
https://discord.com/channels/992462546860785778/1275069245440659476/1281762838611759218
The Uglydoll blanket is the answer.
Check... it's a long one:
https://discord.com/channels/992462546860785778/1275069245440659476/1281762838611759218
nouns: is one goal or mission to proliferate the meme- or to do so as to lead others back to the source to find the invitation to build upon / interact with nouns?
OK, it is long, but for those who had no idea we were working with the nouns community in a collaborative manner since 2021,
here's the whole story: https://discord.com/channels/992462546860785778/1275069245440659476/1281762838611759218
here's the whole story: https://discord.com/channels/992462546860785778/1275069245440659476/1281762838611759218
thank you all! We will rework to start with Japan and Taiwan first, save the USA/EU for when container costs improve, and address most of the notes in the coming week.
Just as our Studio 1 and Sofubi props were built with 100% community input and based on collaboration, your feedback will shape our revision.
Just as our Studio 1 and Sofubi props were built with 100% community input and based on collaboration, your feedback will shape our revision.
Hi everyone. My prop is not going to pass so I am collecting all the feedback and screen grabs / notes on camp, and will expand info for an updated version.
One eye-opener was many felt our past props were "not collaborative", and yet both the soft vinyl figure and the Hollywood prop were community driven and collaborations at every level...(on the nouns discord open to all to contribute / give notes, and with founders in meetings for an extended period)
so we will fill in such details and address most other concerns, other than the design (which is what is working best and they want more of asap) but we may be able to provide a look at the second one. I can try.
Thank you for all the feedback! I’ll get right back to it .
One eye-opener was many felt our past props were "not collaborative", and yet both the soft vinyl figure and the Hollywood prop were community driven and collaborations at every level...(on the nouns discord open to all to contribute / give notes, and with founders in meetings for an extended period)
so we will fill in such details and address most other concerns, other than the design (which is what is working best and they want more of asap) but we may be able to provide a look at the second one. I can try.
Thank you for all the feedback! I’ll get right back to it .
Loft Kyoto:
One of 120 initial places nouns would be discovered in for the first time by so many, locals and visitors.
When those visitors go home, they will be surprised to find nouns in the places they care about.
One of 120 initial places nouns would be discovered in for the first time by so many, locals and visitors.
When those visitors go home, they will be surprised to find nouns in the places they care about.
