375650
Iqbal Ameer

@iqbalaaameer #375650

Live industry veteran in Asia. Founder; bringing live entertainment on-chain with all-access.io
22 Follower 79 Following
Keep moving forward!
Oasis aren’t doing dynamic pricing for their US tour…

This tells us 2 things.

1. Dynamic pricing isn’t the only ‘solution’ and isn’t a necessity of high demand.

2. Fan feedback makes a difference.

Artists have the power to do the right thing

Fans have the power to put pressure on them to do so.

The only reason the band are walking back on dynamic pricing is because of the anger from fans who bought tickets for the UK and Ireland shows.

We CAN make a difference.

We CAN drive positive change.
Clever thinking trumps everything, even AI.
Realised that over the weekend I schedule my emails out so that my colleagues receive them on Monday.

In the beginning I was assuring myself that it's because I respect my colleagues and want them to have their downtime

I've slowly realised that it's actually because I don't want my colleagues to think I'm a workaholic.

Sad.
We are masters of denial.
I want to be a professional sleeper.
Listening about pop-cities as experiments at @balajis.eth #networkstateSG

I'm pretty sure burning man is the longest running pop-up city experiment ever.
How do you give fans the worst possible ticketing experience?

Look at what happened to Oasis fans last weekend.

1. Fans spent hours waiting in line to buy tickets.

2. When they finally got ticket options, they were given a short window to buy the tickets they were offered.

3. Fans were pushed to pay well over twice the price for tickets.

This isn’t a new thing, the Oasis incident has just brought it into focus.

Fans are being ripped off, they’re having an awful experience, and no one seems to be doing anything about it.

Why?

Because Ticketmaster and LiveNation are making lots of money and they know they can get away with it.

The big companies don’t care enough to change.

The artists don’t know any better and their management makes most decisions for them.

And the fans are forced to pay through the nose because they’re passionate.

The system doesn’t work and it’s not fair.

We’ve let monopolies have too much power over live entertainment for too long.
Sony has launched its blockchain, Soneium, and…

@allaccessio is a part of it!

This is huge news for us. We’re so excited that Sony thinks what we’re doing is cool enough to approach us and ask us to be a part of this project.

All Access has always believed in the power of blockchain.

And when Sony has over 900 million devices in use, there's so much potential in this collaboration.

We see a future where fans can showcase their fandom on-chain and use these perks for elevated experiences at concerts and music festivals.

Soneium’s mission is: “Aiming for a world where Web3 use cases are a part of daily life.”

So we get why they reached out to us. This is exactly what we’re aiming to do for the live music space - using web3 technology to enrich and improve real-world experiences.

This isn’t about doing web3 for the sake of it. It’s about finding real value and building the tools to make effective solutions that actually improve our day-to-day lives.
Consumers are looking for experiences more than anything else in 2024.

- 66% of people between the ages of 25 and 34 would rather receive an experience gift than a tangible item

- 65% is how much more people are spending on experiences since 2019.

After the pandemic, people want to return to what they loved.

And people who grew up in the pandemic want to experience everything live events have to offer.

The experience economy is going to be one of the fastest-growing sectors in the entertainment sector going forward.

We’ve been building the tech to harness this change at @allaccessio for years.

Now is the time to start investing in the space and getting in on the ground floor of what is going to be the future of live events.

The value of experience is here to stay.
Anyone heading to #TOKEN2049?

An RWE (real world experiences) project that we've been working on for the past 24 months is finally coming to light

And I'd love for you to guys to join, give me feedback, anything at all!

tbv.all-access.world
You see a lot of events being canceled these days due to ‘unforeseen circumstances.’

But what does that actually mean?

And when is it just an excuse?

‘Unforeseen circumstances’ can mean a lot - are we talking about an unexpected hurricane or bad planning?

It usually comes down to 3 things:

🔶 Slow ticket sales.

Getting your ticket price right is everything.

Are you charging too much? Is your lineup worth the price?

Have you researched your date to make sure people are going to be available?

Many of us try to as much research as we can...but the data in front of us is not the right data.

Facebook impressions means nothing when it comes to selling tickets!

🔶 Haven’t read the fine print.

A lot of unforeseen circumstances have to do with licensing and getting the right approvals from governments or city councils, and this is a momentous task.

If it's not done correctly - organisers may fail to get necessary approvals and have no choice but to cancel.
My kids have something to say to you...
Anyone in Bali over the next 10 days or so?

Keen to connect!
There are 3 big problems in the live events space right now:

1. Fan engagement isn’t happening.

Event organizers can’t communicate with the right fans and don’t really know what they’re looking for anymore, so they aim for the middle ground and play it safe.

The end result? Events that totally miss out on the point of live events - cool, exciting, unique experiences - and the fans are losing interest.

2. There’s no data-driven decision-making.

The tech isn’t in place for event organizers to effectively anticipate real-time demand and build on this data.

Event organizers are fumbling in the dark without being able to consult the data and make informed decisions.

3. Capital financing is drying up.

Since everything is already listed, there’s a lot more risk with live events & investor interest is falling off.

It’s why @allaccessio exists. We’re the solution.

We’re building a platform that’s decentralized, open to all, and built to benefit anyone building in the live event space.
Musk is taking on the group of advertisers that have pulled their advertising from X.

He’s arguing that these companies are depriving people of an important public resource.

I’m not going to get into the weeds of this, but it’s a reminder that big companies have way too much control over users.

This is something that’s been happening in the live events space for years and it’s why you’re paying so much for tickets - monopolies dictate everything.

It means that if advertisers or investors pull out for some reason, we (the fans) lose a resource.

If the money starts flowing again, there’s rarely any sign that it’s been put towards improving the product.

Users/fans don’t really have freedom of choice because they can’t really win.

It’s a free market for the big companies, and the select few who run them, but the rest of us are just pawns.

We need to give control back to the fans and the users.
You meet some Founders who are in it for being Founders rather than what they’re building.

But really, being a Founder is a tough life.

No one in your company is expected to work harder than you.

You’re the first person in and the last person out.

You have to be on, constantly, and it can be really isolating.

When you’re working at 3 AM, it can be easy to feel resentful for everyone else out there living their lives.

Just knowing that you’re a ‘Founder’ isn’t enough to make the sacrifices you make worth it.

To survive, you need to know that the problem you’re solving is bigger than you and that it’s actually worth it.

Without a purpose, being a Founder is just a tough grind with little thanks in return.

Trust me, you can make money working a job. You can be fulfilled in other areas of your life.

When you’re a Founder, no one’s coming to save you.

It’s your work, it’s your risk, it’s your grind.

Make sure the mission’s worth it before you start.
Gamification is everything.

As a lifelong gamer, I understand how much satisfaction comes from high-quality gamification.

A user experiencing a dopamine rush goes a long way…

But gamification wasn’t something I saw in that many apps until web3. It existed in web2, but it wasn’t a priority or even intentional for the most part.

And now, it’s everywhere.

The more we develop our app at @allaccessio, the more I see how important gamification is.

No one else has built gamification into a live entertainment app and developing it is a really exciting process.

You want to give users a mission that fulfills them while also bringing them on side quests and exploring different experiences.

It’s come with challenges but I’m so excited about everything we’re building.

Can’t wait to share it with you all!
I had a big takeaway from the Binance Incubation Alliance (BIA) in Brussels:

@allaccessio is a real outlier. Many projects focus on trading and leverage, which is attractive for investors. Everyone wants to make money, but not many businesses align with the OG narrative of mass adoption.

We all want it, but we’re not focusing on long-term projects to achieve it.

That’s why All-Access stands out. We focus on mass adoption with true web3 values, bringing millions of non-web3 users into the space because they love music, and the tech enhances their experience.

Build to improve lives, not just to make money—the money will come if you solve a real problem.
There are 3 big problems that event organizers face.

They are:

🔷 Lacklustre Fan Engagement

With new tech and trends developing so fast, it’s difficult to adapt to modern-day fan sensibilities.

🔷 Lacks Data-Driven Decision-Making

It’s nearly impossible for event organizers to anticipate real-time demand. To fully understand what the fans want and what they’d pay for.

🔷 Capital Financing Increasingly Scarce

Investors are finding events more and more unpredictable, making it harder than ever for organizers to fund their projects.

At @allaccessio, we’re solving these problems by going directly to fans and creating a relationship with them.

We can improve engagement through incentive structures, make better decisions by asking the fans what they want, and finance projects by preselling packages to die-hard fans.

The solution was in front of us all along.

Speak directly to the fans. You can’t go wrong.
This must have been a nightmare for Fred Again.

He reached out to 150 fans who were at his first concert and he wanted to reward them with a private listening party.

It's an amazing idea, and I'm sure it meant a lot to each and every fan.

But the work the Fred Again's team must have done to make it all happen must have been hectic.

If all the data was on-chain this would have been a breeze.

Giving committed and loyal fans money-can't-buy experiences is becoming easier to do.

By storing fan data on-chain you're able to offer fans experiences based on specific data.

Experiences mean different things to different people and by understanding them better artists and fans can connect on a different level.

https://weraveyou.com/2024/06/fred-again-secret-life-at-the-coliseum-listening-party/

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Question:

How do VCs / investors decide to invest in a project if their not a founder or have run a business before?