3249
Matt Wilkins

@mw #3249

ATC & Performance Coach to best athletes in the world | Building a Smarter Supplement Company ➡️ https://www.feelnoetic.com/products/focus
1468 Follower 88 Following
Short story on HNWI shit-testing you

My parents have a friend who was 9 figure+ individual

Big time CEO of F500 got acquired by Cisco and took his golden parachute, sits on a few boards now and fucks around

So first time I met him was at a dinner with my parents, he shakes my hand and goes “you’re shorter than the pictures”

Without missing a beat I go, “yea and you’re older”

He breaks into this huge belly laugh. With that he accepted the jest in return. I passed the shit test, and could now communicate on the same level on him

He’s given me some very very valuable business advice in my ventures, and I know had I not stood my ground I would be seen as just any other person
Met this financial guy who’s a hard money lender a couple months ago at a Bris, he talked about wanting to train and we exchanged contacts

His office is legit next door to the gym so thought he was serious

After a couple texts of trying to find a time he went cold

I don’t chase so I left it at that

I’m coming out of the gym today as he’s leaving and he stops by to say hello, tbh I didn’t recognize him till he said how we met

And he’s like yea we got to connect!

Now a small lesson in leverage, I was leaving with my client, so I just say

“Yea yea, you’ve got my number. Don’t be afraid to use it”

I could see he wasn’t used to getting brushed off like that. He nods and then drives away

Maybe he’ll reach out, maybe he won’t. The 2 keys here is that 1) I don’t give af whether he does or doesn’t and 2) if he does I hold all the leverage

That’s the power of not chasing. If he wants to train he will, if not I’ll go about my business as normal
Hit 900 elo in chess, on a tear recently

1000 this year was my goal but I might fuck around and hit 1200, 1300

Might get cocky and shoot for 1500 even
Chase travel center having a special going on this entire year…

$1.75 per 100 points that is crazy lol just copped a $450 premium plus flight on United for 25k points

Boutta up the travel this year gg thanks tariffs 🤝
Fuck my knee injury has been the worst roller coaster I’ve been on in over 5 years

Saw a very experienced orthopedic trauma doc today - he did my friends (pro golfer) full patella reconstruction last year

Essentially said his view on the MRI is that he doesn’t think there’s a meniscus tear and if there was, it’s so small he wouldn’t even be able to find it in surgery

Said MAYBE there’s a cyst leaking fluid that could be causing my symptoms, but once again that’s just a reach and he says surgery would be a shot in the dark and he doesn’t recommend it

On one hand, it’s good thay there’s no structural damage. On the other, it’s really frustrating to be experiencing symptoms with no clear cause and no known solution

Making a couple more appts w/ more ortho’s and continuing to gather as much info as I can
Went to an engagement party for a friend last night who’s a premium watch collector

The kind of watches that make AP look cheap

So I’m meeting a lot of people and one dude comes and motions to look at my watch

I say oh you wanna know what time it is?

He’s like no, I just want to see that

Weirdest interaction I’ve ever been a part of these people with money are absolutely blinded to reality and human interactions

I was wearing a wooden watch I got for $20 from a street vendor in Barcelona lol

Can you imagine meeting someone and saying hello and then trying to size them up by the watch they have on?

He may be rich, but that’s pathetic
Does anyone wanna take on a freelance project of building me a resy bot? (Paid ofc)

Basically what I want it to do is act like a sneaker bot except for resy

When a popular restaurant opens its times 30 days in advance I want it to book a resy for me under my account

We won’t know exactly* when those times will open, and I’ll also want it to be searching periodically for cancels / last minute openings

It also have to get around resy’s bot protections, and this is for personal use only so no worries on legal implications

If your interested and capable shoot me a quote of what your time to build would cost and let’s chat
I used chat gpt to help me code a bot for making resy reservations

I have absolutely 0 coding/technical experience

I would literally just tell it what I wanted to do and then copy paste any error codes

Managed to get it working! Pretty cool and fun project

But idk if I’ll be able to get it to do the full breadth of what I need it to do
Once a month I have my barber trim my beard cause it’s really hard to keep it even yourself

So he’s cleaning it up and goes “what the fuck have you been doing”

And I’m like wym

And he’s like what are you doing to this side?

And I’m like wym bro I’ve been trimming it

And he’s like you fucked it up

And I’m like I KNOW G THATS WHY I NEED YOU TO FIX IT

lmao been getting cut from him for past 7 years and still get nervous when he tells me I fucked my beard up

It’s like I let him down 😒

Anyways he fixed it and I look amazing again if you’ve got facial hair get a barber who keeps it 100 with you
My Sunday was so productive I literally have nothing to do today lmao

Guess I’ll go try and play some golf
By far the worst thing to come out of my supplement company is that the name Noetic also happens to be a name for a big consulting firm

And so I probably get like 3-5 emails a day from people scraping the web for info

Losers lol
The injured knee saga continues

After hurting my left knee golfing 3 months ago, I eventually got an mri that was diagnosed as a sprained ACL

So I was managing it as such, but put in for a second opinion from a different radiologist just to be sure cause my spidey senses were telling me this wasn’t an ACL injury (my job is literally sports medicine so I have pretty good spidey senses)

Well second opinion on the MRI just came back and it reads as a meniscus tear on the posterior horn on the medial side

The bad news is that this part of the meniscus absorbs the most force from weight bearing positions & knee extension

The only good news is the tear appears to be small and is on the peripheral which has slightly more blood supply than the interior

Meeting w/ ortho on Friday to go over treatment options, but this is definitely worse than an acl sprain. Surgery is likely, but need to figure out some stuff first

Overall a huge bummer but as with all things, the only way is through
One of my good friends who’s a chef just won a Michelin star for his restaurant in Miami

What started as a 2018 food hall concept turned into a 10-seat Michelin star omakase restaurant

The Michelin awards were Thursday night, but I happened to already have a dinner reservation for Friday night

I’ve been a regular at this Chef’s restaurants for years, and have made a purpose to know all of the staff. The hosts, bare tenders, servers, bussers. I’m not exaggerating when I say I know em all

My #2 for dinner is stuck in standstill traffic, so when I told the hostess we’d be super late to sit down she said…

“Don’t worry Matt. You’re home.”

It feels amazing to be surrounded by dope ass friends who are literally at the top of their craft. Inspired to say the least

Surrounds yourself with great people and you will find yourself reaching greatness too
Final update: Game. Set. Match.

Clinic coordinator just called me and said due to a “glitch in the system” they’re not able to upload second opinion reports into the system…

So what she’s going to do is copy/paste the radiology report and upload it as a new document in my patient portal so I can see it

And just like that, I have won the war

😎

Remember: the healthcare system works FOR you. Demand excellence if you’re paying for it
3249
Matt Wilkins
@mw·15:28 16/04/2025
Update. They folded quickly and said to contact the medical records dept

Did so. Medical records said I have to go in person to pick it up due to “patient privacy concerns”

Absolute bullshit still. So now escalating to the clinic manager because there’s no reason they can’t upload it to my patient chart that holds literally every one of my other medical records

The war wages on but so far I’m up 1-0
Update. They folded quickly and said to contact the medical records dept

Did so. Medical records said I have to go in person to pick it up due to “patient privacy concerns”

Absolute bullshit still. So now escalating to the clinic manager because there’s no reason they can’t upload it to my patient chart that holds literally every one of my other medical records

The war wages on but so far I’m up 1-0
3249
Matt Wilkins
@mw·13:22 16/04/2025
So because I got my MRI done at a private radiology clinic, I asked my orthopedic if his radiologist could provide a second opinion on the images

He said sure no problem

Then I get a bill for the radiologist, ok cool

I message them saying hey I haven’t received the radiologist report?

They go, oh, yea it’s our protocol that you need an appointment with your Dr in order to go over the results

I told them, no thanks, just provide me with the radiologist report. Until then the bill will remain unpaid and disputed 👍

The biggest advice I can give you when dealing with healthcare system is to always remember that THEY work for YOU

Don’t accept the status quo just because they say. Demand exactly what you want and do it with conviction

Now maybe they really can’t release the report to me, fine. But I’m going to be a real pain in the ass to them to find out
So because I got my MRI done at a private radiology clinic, I asked my orthopedic if his radiologist could provide a second opinion on the images

He said sure no problem

Then I get a bill for the radiologist, ok cool

I message them saying hey I haven’t received the radiologist report?

They go, oh, yea it’s our protocol that you need an appointment with your Dr in order to go over the results

I told them, no thanks, just provide me with the radiologist report. Until then the bill will remain unpaid and disputed 👍

The biggest advice I can give you when dealing with healthcare system is to always remember that THEY work for YOU

Don’t accept the status quo just because they say. Demand exactly what you want and do it with conviction

Now maybe they really can’t release the report to me, fine. But I’m going to be a real pain in the ass to them to find out
Spent the weekend plying Grand Cypress at the Evermore resort in Orlando while watching the Masters on a boys trip

10/10 experience highly recommend
https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/41ceed8c-0eff-4134-7f80-a1cf02afdd00/original
https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/13254c8c-3003-47e6-e230-b0c4851b3f00/original
/golf
I might have one of the best sports fandom experiences of all time

At 16, I watched the NYG beat the patriots in the Super Bowl with my dad in Indianapolis (were NYG season ticket holders)

At 19, as a sophomore at Ohio State, I watched the Buckeyes whomp Oregon for the first ever College Football National Championship with my best friend

At 29, I attended 3 days of the Masters as a patron with my dad

There really isn’t that much left for me left to see. I feel like I’ve peaked and I’m grateful for that
Last year I was able to attend 3 days at the Masters with my dad. It was a life changing experience

Plz enjoy this half-ass video I made of everything I bought at the merch tent that managed to get 1.1m views and hundreds of broke haters 😂

https://www.instagram.com/reel/C5wQ7Heu34C/?igsh=aHlsZmp6cHRpYWww
I’m not very political, and the only people I will share political discussions with are the inner circle (politics is mega -EV)

Made a joke today about tariffs and this girl was like “I bet my ass you voted for Trump and now you regret it!”



Yah ok this was fun c ya later
I’m 30 years old and in better shape (objectively) than 99% of people

Here’s how I did it:

I was never the most athletic growing up. I played every major American sport, but was always very middle of the pack. Good enough to not be “bad” but bad enough to be “good”

Football was my main sport, and I didn’t earn a starting position till my senior year of HS

The only two traits I had that have worked in my favor over the years are dedication and commitment

The willingness to do the hard things and the ability to do those things consistently

That’s it.

I’ve been exercising in some capacity since I was 13 years old. At no point have I evert been the “best” at anything. I’ve never been #1

But I’ve also never quit. I’ve always continued to progress in some form or fashion. Always taken one step forward. Always stayed focus on MY goals and not comparing myself to others

And so I see many of pears in poor health or poor shape and think… if I could do it - so can you
Was wondering why the bartender dapped me up after I had dinner and a couple beers last night

We barely interacted lol

Then I realized I’m almost positive I tipped 20% and gratuity was def already included lmao

Should probably start looking at the bill
I am once again begging one of you to apply a form of AI & camera system to traffic lights

If a Tesla can drive itself then no reason every light in a city can’t evaluate the flow of traffic and optimize it

This is literally a hundred million $$ contract with multiple cities at the least
Biggest thing I didn’t know I didn’t know about nootropics is that the market for people looking to PROTECT their long term brain health is exponentially larger than those looking to acutely enhance it

I have acted accordingly

www.feelnoetic.com
Have been feeling a bit pessimistic about my own product lately.

I know the science and facts about caffeine, nootropics, and cognitive performance as good as anyone.

But what I’ve experienced is that the market likes caffeine because it makes them feel good, and they don’t give af about the negative side effects

“Make me feel good now!” Is a common them of consumption across the world

But luckily I’ve been able to connect with founders in the space who are willing to lend me their advice

Stay true. Have faith. On we go

Www.feelnoetic.com
https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/72464fd5-9de6-4125-9d28-df50ea145c00/original
Interesting scam I’ve seen in ecom is people reaching out saying they’re having a bachelorette party and are looking for gifted products to add in the grab bags

They’ll make content etc etc

First time I did it person ghosted and then I just got another email that was almost exactly the same

What a pathetic person just goes around trying to lie their way to free product lol get a life losers
I’m on a caffeine tolerance reset (10 days no caffeine) and am always surprised by how sleepy I am when I get off caffeine

Some clarifications here is that sleepy is not the same as tired

Tired is a subjective feeling, sleepy is the physiological drive for sleep

Sleepiness is driven by a factor of urge to sleep (adenosine) and sleep debt (how many hours behind on sleep you are)

I’m surprised at the sleepiness because I know I don’t have any sleep debt yet coming off the caffeine I pretty much need an hour nap around mid-day

So I’ve got a theory that consistent caffeine use can fry your adenosine receptors not only just making you tired but actually forces you to need more sleep in the days it takes them to re-acclimatize

Which is crazy because that would mean the more you abuse caffeine the more sleep you need when you stop - entrenching the negative feedback cycle of using it

One reason I do these resets cause they’re so important to holistic health and wellness
I used to get upset when I hired independent contractors for work and they made mistakes and weren’t detail oriented so I had to go through and double check every piece of their work

Like this is your job bro can’t you get it right??

But I’ve legit had to do it for every single one so now I just accept it

They are kinda lazy and kinda good at their jobs, but in order to really get a good result you’ve got to coddle and baby and nudge and encourage them every step of the way

No one cares about your business the way you care about your business. Just the way it is. Act accordingly instead of complaining about it

Re: finding out the people who built all my emails didn’t bother to double check that every link was pointed to the right page 🤦‍♂️
A UFC fighter just followed the Noetic page on IG

I’ve been saying for years nootropics are the next big thing to hit pro sports

Completely legal. Completely proven. Objective performance improvements.

Only a matter of time
https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/7446a421-a3b1-498c-7ac0-c5e2add3ad00/original
One AI realization that’s become painfully clear is that there’s been no better time to be a solopreneur than now

Last year I paid thousands of $$ for website & graphic design…

Today I just made 2 landing pages and a bunch of materials using Claude, GPT, Canva, and Replo’s builder assistant
Just noticed my FC followers are like 1/3 of what they used go be…

Was their a bot scrub or just a bug?
Ok gang - I need yall to be extroverted for a second.

When I talk about my Focus+ product, what are your initial reactions?

What’s the perception you receive? What’s the vibe you get? What’s your overall feeling on what I’m selling?

What’s the reasons you do or do not believe this product is effective? What are the reasons that you don’t want to buy it or think it can’t help you?

I value the FC community opinions and so plz don’t feel a need to only give me positive stuff. I’m actively seeking out how I can improve my messaging but I need your help

Thanks in advance 🙏
https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/b77c1f8e-6fa8-48ef-74db-c6f019092f00/original
One of my rules of Miami is to never wear a watch to an event/dinner where I know there’s gonna be hundred thousand dollar wrists

Mostly cause of the chicks lol they can’t size me up by my watch if I’m not wearing one 🧠
If the girl you like is posting stories from behind the DJ booth…

She’s for the streets king hit the gym and focus on yourself for a bit
I created the most powerful all-natural nootropic on the market.

No caffeine. No stimulants. No sugar. No bullshit.

Just 8 cognitively enhancing ingredients derived from plants and mushrooms.

Taken once increases focus and awareness for up to 5 hours.

Taken for 20 days consecutively can improve recall, mood, and eliminate brain fog.

Try it and see for yourself

Www.feelnoetic.com
https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/cba7712e-9ad8-48e5-7e5a-998977fdac00/original
If you’re serious about strengthening your core and building visible abs - you need to stop training them at the end of your workout.

The abdominals are like any other muscle, in order to be trained effectively they need to be stressed with various amounts of resistance, endurance, and repetitions.

You probably do a round of core at the end of the workout - here’s why holding your back:

The core is unique in that in almost every exercise (lower or upper body) - the abdominals are active in bracing the spine. There is no exercise you’re not using your core.

They are the first muscles to suffer from fatigue throughout the workout. When you wait till the end to train them, they’re already shot and you’ve got minimal effectiveness

The same way you wouldn’t train triceps before doing chest, your core-focused days should have abs at the BEGINNING of the workout, where you have the most energy available and they are the least fatigued

Cont…
/Fitness
Sigh, sometimes it’s extremely difficult trying to help people that don’t want to be helped

This is a 15 y.o. junior golfer, he’s good, but can’t compete well with his peers because he’s undersized and has no special abilities or talent. He’s just a -good- golfer

Hurt his elbow last week. Never scheduled a session to get it evaluated by me

I follow up today, and this is what he says…

Like bro - my entire job is to do all the little things that a doctor doesn’t know about in order to rehabilitate injuries and help get you back to optimal performance as quick as possible. I’ve done it for the best players in the world in the NBA and NFL for almost as long as you’ve been alive.

And your “boy who’s a doctor” just tells you to rest… ok. Good luck with that.

He’s gonna call me in a month or two ready to train and then find out that just resting caused limitations and in other parts of his body (probably shoulder) all while losing time he could’ve been rehabbing
https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/e72864b5-95d0-4a76-6b3f-b305ae766500/original
Service business is amazing cause people can refer you thousands of $ of business just from a friendly conversation

Met a former pro tennis player at the gym, she saw me doing a treatment session and we chatted for a bit

She told me she’s been looking for a quality physiotherapist cause a lot of her clients were always asking her

We exchange contacts and less than a week later I get a message from someone she referred who just booked their first session for an ankle rehab

Gonna make sure she gets a few comped sessions next time I see her
The end of February beginning of March was amazing for Noetic, ads doing close to an order a day, subscriptions were rising, everything was improving

And then March 11 everything fell off a cliff. Legit haven’t converted since

And I have no idea why

Fuck I’m stressed

Anyways I made some improvements to the messaging on the website

Check it out if you’re looking for an all natural brain health supplement with proven ingredients to improve cognitive function

Www.feelnoetic.com
Science has taken a huge hit with rise of social media

The scientific method used to relied upon for providing objective data us to make informed decisions about health & performance

Now all it takes is “it worked for me!” from some idiot with a following
“I want to get in shape!” (Won’t pay for a trainer)

“I want to eat healthy!” (Won’t pay for a nutritionist or cooking classes)

“I want to learn how to play golf!” (Won’t pay for lessons)

There are two ways you can pick up a new skill, the first is by seeking out every possible free resource you can, trying it on your own, failing, learning, and improvising until you have reached some form of competency.

The second is by hiring someone to teach you.

In either case, saying “I want to…” and then doing neither of those is called dreaming
LFG dismissed from jury duty lawd praise the leprechaun on this Monday 🙏
Reading hidden potential by Adam grant rn, and one chapter talks about how reading has substantially higher comprehension than listening

Aka you read to learn and you listen to be entertained

Supports my theory how podcasts are actually making people stupider despite being privy to more information
I’ve got jury duty today and tbh I can’t remember the last time something had me in a worse of a mood

I get the whole civil duty thing but as a single member LLC owner in the service business every hour/day I spend at the courthouse I am literally losing hundreds of $$$

With that in mind civil duty can go fuck itself I still gotta pay my taxes and I still gotta pay my bills so having to lose money to sit and opinionate someone else’s mistakes is insane to me
While we’re here vodka Red Bull is for 19 year old girls with fake id’s lol by the grace of adulthood plz never order this
Espresso martini is legit the absolute dumbest drink you could order, ever

Alcohol not fucking your sleep up enough? Ok let’s add some CAFFEINE

Was at a dinner that ended at like 11p waiter brought out a round as a gift lol I pretended to take a sip

What idiots order that (brunch is acceptable)
Just hit 800 elo in chess ♟️

Tryna get to 1000 this year, think I’ve got a chance
Rule #47: I will NOT use a scheduling link for inbound items

If you contact me for something and then try to funnel me into your scheduling system, I will quite literally tell you no

May sound stupid, but there’s a huge power dynamic b/w who schedules the meeting. If ur inbound, I have leverage. If I book ur link, I give that leverage to you.

They know that. But so do I.

Don’t give away your leverage 💡
Want to get some high IQ opinions here

Running an A/B test on the Noetic landing page:
- version A converting at 0.93%
- version B converting at 1.86%

This is on a total of 645 sessions

Averaging ~50 sessions/day

Test been running for 3 weeks

Should I take these results as significant or let the test continue ?
Mountainside barrel saunas are insane

Not pictured: the 3 hours it took me to shovel out the walkway and curate the wood burning oven to heat this bad boy up

Totally worth it
https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/ec47a3d6-fe56-43df-07ad-329e58a3f800/original