219631
Friends With Benefits
@fwb #219631
"it seems dumb but it’s super smart.” /fwb
1740 Follower 247 Following
Emerging tech founders are in search of the elusive, alchemical reaction of product-market-fit. But the industry lacks the spark to transform technical functionality into meaningful consumer experiences. The missing spark is what we call "Designing For Desire."
Successful design goes beyond the superficiality of aesthetics and the pragmatism of functionality—it demands a deep dive into our being, our ontology. What does this look like in practice? We’ve assembled 10 rules for web3 builders to bring this into sharp relief.
Our first 5:
1. Evolve relentlessly with user feedback, refining web3 tools for dynamic growth & relevance.
2. Anchor every design decision in user needs to magnify experiences & interactions.
3. Harness the power of diverse disciplines to catalyze innovation within projects.
4. Champion ethical integrity by embedding social responsibility deeply within every facet of development.
5. Cultivate a culture of creativity & risk to unlock groundbreaking solutions & propel innovation.
Successful design goes beyond the superficiality of aesthetics and the pragmatism of functionality—it demands a deep dive into our being, our ontology. What does this look like in practice? We’ve assembled 10 rules for web3 builders to bring this into sharp relief.
Our first 5:
1. Evolve relentlessly with user feedback, refining web3 tools for dynamic growth & relevance.
2. Anchor every design decision in user needs to magnify experiences & interactions.
3. Harness the power of diverse disciplines to catalyze innovation within projects.
4. Champion ethical integrity by embedding social responsibility deeply within every facet of development.
5. Cultivate a culture of creativity & risk to unlock groundbreaking solutions & propel innovation.
/fwb Member Event Key ~~~ 🚨 As MCON comes to Detroit, join us for The Digital Renaissance! 🎨🎶 Let’s talk blockchain, creativity, and how to empower our community. 🍕🍻 Pizza, beer, live painting, and more! 🗓️ Come create with us! https://bit.ly/3MGhwXJ
Did we get it right?
We are not human, nor cyborg, but secret third thing.
Club Chess co-founders A. L. Bahta and Corrine Ciani deconstruct the concept of "the party as an operating system" in their FEST24 original lecture "3D Chess: The Metaphysics of Party Culture" https://youtu.be/fjJlF6iWuVo
Club Chess co-founders A. L. Bahta and Corrine Ciani deconstruct the concept of "the party as an operating system" in their FEST24 original lecture "3D Chess: The Metaphysics of Party Culture" https://youtu.be/fjJlF6iWuVo
Friends With Benefits is a new type of cultural institution driving the adoption of emerging tech.
Forged on the internet, FWB is a group of 5,500+ global members with a combined, cross-channel audience of 100K+ cultural producers, emerging tech builders, and early adopters.
We partner with infrastructure companies, consumer brands, protocols, and communities to build user adoption strategies, craft cultural positioning, and deploy product launches.
What We Do:
Content & experiential marketing
Solving cold start problem
User acquisition & retention
Community building
Strategic advisory
How We Do It:
URL → IRL Activations
FWB FEST
Incubators
Marketing campaigns
Thought leadership
More Than A Social Network
FWB was founded as a new kind of social network. Four years later, our network has evolved to produce cultural go-to-market solutions leveraging our 5,500+ global membership and wider emerging tech ecosystem.
Work with us partnerships@fwb.help
Forged on the internet, FWB is a group of 5,500+ global members with a combined, cross-channel audience of 100K+ cultural producers, emerging tech builders, and early adopters.
We partner with infrastructure companies, consumer brands, protocols, and communities to build user adoption strategies, craft cultural positioning, and deploy product launches.
What We Do:
Content & experiential marketing
Solving cold start problem
User acquisition & retention
Community building
Strategic advisory
How We Do It:
URL → IRL Activations
FWB FEST
Incubators
Marketing campaigns
Thought leadership
More Than A Social Network
FWB was founded as a new kind of social network. Four years later, our network has evolved to produce cultural go-to-market solutions leveraging our 5,500+ global membership and wider emerging tech ecosystem.
Work with us partnerships@fwb.help
The FWB summer reading list is here 📚 curated by Well Read, a critically curious bookstore in Lisbon by FEST co-founder KD.
Selects (and more!) from the FWB summer reading list will be available at FWB FEST24 August 1-4 in Idyllwild, CA.
Includes reads from current and past FEST lecturers, and our extended FWB community. /books
Selects (and more!) from the FWB summer reading list will be available at FWB FEST24 August 1-4 in Idyllwild, CA.
Includes reads from current and past FEST lecturers, and our extended FWB community. /books
Say hi to me at FEST
Friends With VCs returns tomorrow for Episode 2 featuring IDEO CoLab Ventures ~ 11:30 PT ✴ 2:30 ET
RSVP in Discord, FWB members only 🫂
RSVP in Discord, FWB members only 🫂
Lecturer spotlight >>> 𝒲. 𝒟𝒶𝓋𝒾𝒹 𝑀𝒶𝓇𝓍 author of Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion
Get Optimistic with IYK at FEST
Lecturer spotlight >>> 𝒟𝒶𝒾𝓈𝓎 𝒜𝓁𝒾𝑜𝓉𝑜, CEO of Dirt Media
Dirt Media is a luxury digital publication covering entertainment, streaming, and the ever evolving world of digital culture.
Dirt Media is a luxury digital publication covering entertainment, streaming, and the ever evolving world of digital culture.
guys. 75+ $FWB /fwb holders are allowlisted for 1 free mint for MENACE ON THE PLAYGROUND by ALL SEEING SENECA
which MENACE will you get?
https://highlight.xyz/mint/66620353b1cc3c5efcd808ff
which MENACE will you get?
https://highlight.xyz/mint/66620353b1cc3c5efcd808ff
THE MENACE HAS ARRIVED. 7 base artworks with 1,500+ possible permutations by ALL SEEING SENECA with our friends @highlight for /onchainsummer
https://highlight.xyz/mint/66620353b1cc3c5efcd808ff
https://highlight.xyz/mint/66620353b1cc3c5efcd808ff
Coming soon to a browser near you, a MENACE ON THE PLAYGROUND by ALL SEEING SENECA 👁️👁️🐶👁️👁️
A dynamic timed edition with over 1,500 possible permutations 🤯🤯🤯🤯🤯
Drops Friday, June 7 ~ presented with FWB for @base /onchainsummer only on @highlight
A dynamic timed edition with over 1,500 possible permutations 🤯🤯🤯🤯🤯
Drops Friday, June 7 ~ presented with FWB for @base /onchainsummer only on @highlight
Mint “Designing For Desire” on /zora https://zora.co/collect/base:0x153a4d8e42641dfd9788e2dcbed2446efac6b284/2
Crypto has much to learn from ontological design.
Our tech should enhance the human experience. We make the case for Designing For Desire in our latest editorial by @gregbresnitzw & Iz ★
https://www.fwb.help/editorial/designing-for-desire
Our tech should enhance the human experience. We make the case for Designing For Desire in our latest editorial by @gregbresnitzw & Iz ★
https://www.fwb.help/editorial/designing-for-desire
⛁ ATTN $FWB HOLDERS ⛁
Proposal “Road to FEST:NYC v2” by member Brendan Bastion is live for voting now through Friday, May 31 at 9 AM PT.
https://snapshot.org/#/friendswithbenefits.eth/proposal/0x0db33085db59d5dc623ada33d298d4dbf8dc0cf7b462326ef602141d031dca06
Proposal “Road to FEST:NYC v2” by member Brendan Bastion is live for voting now through Friday, May 31 at 9 AM PT.
https://snapshot.org/#/friendswithbenefits.eth/proposal/0x0db33085db59d5dc623ada33d298d4dbf8dc0cf7b462326ef602141d031dca06
Find us at the Gallery stage with our friends from Allships. We've curated 8 conversations on culture <> emerging technology with top KOLs {Key Ontology Leaders}
https://consensus2024.coindesk.com/the-gallery/
https://consensus2024.coindesk.com/the-gallery/
Berlin Blockchain Week 🪩 ✨ Join us for the 4th edition of “CEREMONY”, a theatrical experience with a hint of irreverence guided by Lori Baldwin, Movement Seven, Dualshock, and friends. You don’t want to miss this one!
Tickets: https://lu.ma/ceremony
Tickets: https://lu.ma/ceremony
FEST24 NEEDS YOUR SUBMISSION(s)
FWB members ༄༄ only 2 more weeks to submit your community activation. Application link in Discord.
FWB members ༄༄ only 2 more weeks to submit your community activation. Application link in Discord.